Hire the Best Copywriters
in Croatia

I'm a creative virtual assistant for wellness, mindfulness, and value-led brands. I can help you express your ideas through writing and design. With 10 years of freelancing experience, I've learned that my strength lies in deep collaboration and bringing creative visions to life across multiple formats. I work with coaches, spiritual leaders, artists, wellness entrepreneurs, and conscious brands who value authenticity and meaningful connection. However, I also collaborated with businesses which are not directly related with these industries, but their leaders are still guided by the same values, and this remains to be the key thing that can make us a good fit. What I offer: Content writing (blog posts, newsletters, meditation scripts, social media captions) Visual content creation (Canva graphics, illustrations, simple comics, flyers) WordPress website design and updates Content strategy and creative brainstorming Project management and administrative support Past clients include: Yoga Jala, Solace Mind, White Dakini, Sean Fargo, Fabletics, Savage x Fenty, Lumaprints and Etsy. I've written 500+ product descriptions, hundreds of blog posts, and created content strategies for spiritual leaders and e-commerce brands. I also wrote poetry, meditation scripts, drew handwritten notes and created workbook and children's book layouts. I see myself as a creative travel companion: someone who understands both the strategic and personal side of your work. Skills: Content writing, copywriting, Canva design, WordPress, image editing, video editing, social media management, content strategy

Hey, I'm Toni 👋 I build and modernize the revenue systems behind B2B companies. This includes optimizing or setting up CRM systems, GTM strategy and systems, building SOPs specifically for your business, and coaching your sales department on how to utilize these tools for maximum output. Everything is set up in your name, so you own the system. I've done this across agencies, consultancies, IT, B2B tech, e-commerce, clinics (and so on). Businesses I did this for not only had more deals, but they also significantly lowered their CAC. Here is a bit more on what I do: CRM & Revenue Operations - CRM setup, customization, and automation (HubSpot, Pipedrive, Salesforce, Odoo, GoHighLevel, Attio) - Custom CRM builds tailored to how your business actually operates - Pipeline design, lead routing, and lead scoring - Automated workflows and nurturing built natively into your CRM - Sales SOPs and reporting your team actually uses Lead Sourcing & Enrichment - ICP-matched list building and data enrichment - Apollo, Clay, LinkedIn Sales Navigator, Airscale, Prospeo) - Verification and cleanup before anything sends Outbound & Multichannel Outreach - Email infrastructure and deliverability (domains, DNS, SPF/DKIM/DMARC, warmup) - Cold email management (Smartlead, Instantly, Salesforge) - Multichannel sequencing across email and LinkedIn (HeyReach, Lemlist, Expandi) - EU-based and GDPR-compliant outbound Automation, AI & Integrations - Workflow automation (n8n, Make, Zapier, Antigravity) - AI-powered enrichment, lead scoring, and reply drafting - Integrations with your existing stack: I connect, automate, and extend the tools you already run instead of forcing a rebuild - Custom AI agents built into your sales and outreach workflows HOW I WORK: Two ways, or a mix of both: - Strategic consulting and system guidance. I audit what you have, map what to build and in what order, and guide your team through it. - Hands-on implementation and execution. I build the systems myself: CRM, sequences, automations, integrations, then run and support them for as long as you need. I focus only on building things that directly impact revenue and only suggest those automations. Everything is built in your name, so you own it regardless of how we work. If this sounds like what you need, send me a message. Happy to discuss your situation and see if I can help.

⚠️ Taking 3 new newsletter clients in February. 2 spots filled. Message me now to lock in your place before March. I write finance and investing newsletters that people actually open and turn subscribers into paying customers. Last client (Joshua Pec, TrueCodeCapital): I increased open rates from 26% to 67% and conversions from 0.5% to 6.1%. That's 14x more buyers from the same list. I specialize in newsletters for finance educators, wealth coaches, and investment creators who want engaged audiences that convert into course sales, paid memberships, and coaching clients. Most newsletter writers just repackage market news. I write emails that teach, entertain, and sell while sounding like helpful advice. Newsletter Launch Package ($1,500) - Most Popular Everything you need to launch a professional newsletter: 60-minute strategy session (positioning, audience, monetization plan) Complete Beehiiv or Klaviyo setup and branding Custom email template designed for your content style High-converting landing page Welcome sequence (5 emails) that turns subscribers into customers First 4 newsletters written in your voice Performance tracking dashboard setup Video walkthrough so you can run the newsletter yourself After launch, you can operate independently OR hire me for ongoing writing. Monthly Newsletter Retainers ($1,200-2,500) Ongoing newsletter content + optimization: Weekly newsletters: $1,200/month (4 emails) Daily newsletters: $4,200/month (20 emails) Includes: Research, writing, editing, A/B testing, performance reviews 3-Month Launch + Management Package ($4,500) For creators who want a complete hands-off solution: Everything in the Launch Package 12 newsletters (weekly for 3 months) Monthly strategy calls and performance reviews Continuous optimization based on data Newsletter Strategy Audit ($297) Perfect if you're just exploring or want expert feedback: 60-minute strategy call Audit of your current newsletter (if you have one) Detailed recommendations on content, monetization, and growth 90-day action plan Recent results: 📈 Joshua Pec (Investment Education Newsletter) Open rates: 26% → 67% Conversions: 0.5% → 6.2% (14x improvement) Result: Hundreds of new course buyers from the same list size 📈 Finance Newsletter Client Welcome sequence: 15 percent conversion rate Generated $12K in first 60 days post-launch Platforms: Beehiiv, Klaviyo, ConvertKit, Substack, Ghost Who I work best with: ✅ You're a fit if you're: A finance educator, wealth coach, or investment creator Publishing regularly (or want to start) Looking to monetize through courses, memberships, coaching, or paid newsletters Serious about building a newsletter into a real business ❌ Not a fit if you're: Looking for one-off email blasts Working outside finance/investing/wealth-building Want generic content with no strategy How we work together: Week 1: Free 20-min strategy call → discuss your audience, goals, and content direction Week 2: I deliver a complete Beehiiv/Klaviyo setup, branded template, and landing page for your review Week 3-4: First 4 newsletters plus welcome sequence delivered (you review, I revise until perfect) Week 5: Video walkthrough of your entire setup plus performance dashboard After launch, you can run the newsletter yourself OR continue with monthly retainers for ongoing content. And from you, I only need: 30 minutes for our initial strategy call Your logo and brand colors (if you have them) Feedback on drafts My guarantee: All packages include: Unlimited revisions until the copy matches your voice and strategy Complete video tutorial of your setup Ongoing support—you can always message me with questions, even after the project ends Next steps: Hit the 'Message' button and tell me about your newsletter vision We'll schedule a free 30-minute strategy call to discuss your goals I'll send you a custom proposal with strategy, pricing, and timeline Let's turn your newsletter into your most profitable marketing asset. P.S. I'm based in Zagreb (CET), so I write your newsletters overnight, and they're ready for your morning review. Perfect for US-based creators who want to wake up to finished content.

PERSONAL PROFILE Digital marketer specializing in email marketing, customer lifecycle strategy, copywriting, and creative customer engagement strategies. Proven ability to leverage automation, digital tools, and compelling content to significantly enhance user experience and drive measurable results. With a solid understanding of automation tools and platforms such as Salesforce Marketing Cloud, I actively develop strategies that bridge technical execution and customer engagement. Passionate about using technology and creativity to shape engaging brand narratives. One of my strong points is I don't like to leave things unfinished and I feel inspired when I'm working towards a common goal.

I'm a B2B copywriter and marketing generalist based in Split, Croatia, with a background in journalism and hands-on marketing experience. Companies I have worked with are the world's best at what they do, and I have coordinated and ran various demand generation functions: paid and organic demand generation, design and copy, web dev, etc. Achievements I am proud of: - Bringing in a lead from Stripe which later turned into a five-figures contract - Writing a "Product Bible" that educated prospects (and even employees) on what it is that we are doing, amassing over 300 downloads and serving as a deal closer asset for the sales team - Having dozens of content pieces rank on the first spot on Google, and having AI cite them - My web copy still being relevant years after it was done (pre AI) and still serving its purpose, showing that good content is a long term investment that keeps paying off - Getting a front page byline in England's largest regional daily newspaper at age 19 I enjoy working with kind, talented people and have led teams myself, including designers, ads specialists and developers. Outside of client work, I write hip-hop in Split dialect, which is either irrelevant to you or the best evidence I can offer that I care about how words land.

100% job success rate. A big fan of David Ogilvy and his book Ogilvy on Advertising. Lived in Chicago, IL, now in Europe. Hello there, Over the past 10 years, I’ve become known for being proactive, dependable, and focused on results. I help clients create better content, rank high on Google, and get cited by AI platforms. My rule for creating high-quality content is straightforward: Make it original, genuinely helpful, and valuable enough for people to read, search engines to recommend, and AI platforms to cite. My SEO workflow: Identify and fix technical issues, conduct keyword research to determine which keywords are worth targeting, create and structure content so that it meets search engine requirements, optimize internal linking, build relevant backlinks, improve site architecture and user experience, and continuously monitor performance and refine the strategy. My secret to GEO: Identify the questions your target audience asks AI platforms, create original and authoritative content that answers those questions clearly, structure information so AI systems can easily understand and retrieve it, strengthen my client's brand’s authority across the web, earn relevant mentions and citations from trusted sources, implement appropriate structured data, and continuously monitor where and how the brand appears in AI-generated answers. == What I Bring To The Table & My Experience == Writing & Editing ✓ I've been writing and editing long before AI tools became available. I can research and write without ever touching AI tools. At the same time, I'm proficient in using AI tools, and I know how to craft and adjust prompts to make them produce the exact results my clients need. In short, whether you need a human-written piece of content or a high-quality AI-generated one, I can deliver it. I've written content for different industries, including B2B & SaaS, finance & legal, healthcare, real estate, food & beverage, travel, psychology, and e-commerce. I can tailor the structure, tone, style, and other elements to your specific requirements. SEO ✓ Ahrefs, Semrush, Screaming Frog, Microsoft Clarity, among others. I've been using virtually all major SEO tools for a long time. Technical audit, keyword research, backlink audit, on-page and off-page optimization, local SEO. I have extensive experience in all of these areas. There are numerous pages and articles for various companies that rank at the top of Google due to my SEO work. My past clients include QIMA, Paylocity, Unqork, Remote, Adwave, 60Out, and Anomali, among others. GEO ✓ Over the past four years, users have increasingly turned to AI platforms for answers and recommendations. You want your brand, products, and services to be mentioned and recommended when your potential customers ask relevant questions. AI engines provide answers based on semantic associations. Increasing AI visibility is not primarily about targeting keywords. It is about creating strong semantic associations. I've helped many clients get their brands, products, and services cited by AI platforms. Conversion Rate Optimization (CRO) ✓ If you want more of your visitors or users to become subscribers or customers, you need to improve your conversion rates. There may be different issues on your website that make visitors reluctant to take the next step. For one of my clients, I identified and fixed over twenty issues that had been preventing users from subscribing to the client's podcast. As a result, the conversion rate increased by nearly 25%. Content Quality Assurance ✓ I've worked as a content quality auditor for Google products, ensuring that Google product listings on Best Buy and other e-commerce stores met strict requirements. This type of work demands exceptional attention to detail. I bring that same level of precision to website content, presentations, and other materials or data, making sure they meet your requirements, remain consistent, and are free of errors. Very little escapes my eye. \\ 𝐓 𝐄 𝐒 𝐓 𝐈 𝐌𝐎 𝐍 𝐈 𝐀 𝐋 𝐒 // "Mario has a knack for being thorough while keeping things clear and concise. What impresses me most is how quickly he understands the intent behind an assignment. Even when our instructions aren’t perfectly clear, he seems to grasp exactly what we’re trying to achieve and rarely needs extensive clarification." ---------------------------------------------------------------------------------------------------------------------- Please note that my Upwork profile does not fully reflect the extent of my experience because I've spent most of my career working with SEO agencies rather than freelancing. Contact me now and let's discuss how to achieve your goals. If you have any questions about me or my work, please ask, and I'll gladly provide whatever information you need.