Hire the Best Creative Strategists

➡️ I am Silja. I’m a top-tier creative strategist based in LA, working with successful e-commerce brands. I run a female-only creative strategy agency called She Said. Among our clients: Salt & Stone, Sand Cloud, Dr. Squatch, Uni, Clean Skin Club, Crepe Erase, Azuna, WonderPaws & more. 👉🏽 What we do Full Creative Strategy: Deep competitor and trend research Angle development across audiences, objections and buying triggers Concept creation across UGC, AI, text-selling, ASMR and native formats Performance-driven scriptwriting built for paid media Clear direction for creators and video editors Ongoing iteration based on data Structured setup so videos are ready to launch 👉🏽 Pricing Strategy Includes all of the above. 10-15 scripts/month → $2,800 15-20 scripts/month → $4,800 30-40 scripts/month → $6,600 40+ videos/month → TBD Additional scripts beyond your selected plan are billed separately, price negotiable. Content creators and editors are NOT included in these costs and paid externally and separately from me. 👉🏽 Why She Said 10+ years experience, ex-founder of a German Shark Tank-backed e-commerce brand Transparent, hardworking, empathetic and ambitious Creating ads for brands spending 9 figures per month Deep Creative Strategy knowledge: Research tools, AI, TikTok, Meta Network of high-quality UGC creators & editors 👉🏽 Industries I know best Health & Wellness • Skincare & Beauty • Fashion • Supplements • Food & Beverage • Pets • SaaS & Home Gadgets • Medical

April Win: Client focus on seniors reached 600k adspend with 80% native ads Capacity for 1 more brand in May. Worked with Brands doing up to 5M monthly in ad spend 1️⃣ Why E-commerce founders need me as their Creative Strategist • With 4+ years of creative direction and hands-on experience in video production and editing, I bring a well-rounded skill set to direct team members who create the creatives. • E-Commerce Creative Strategist: Proven workflow and SOP that scales DTC brands, so far to a monthly ad spend of up to $4,8M. • End-to-end Creative: From niche and audience research, scripting, and editing to production and iterative testing, built to convert. 2️⃣ How I Drive Results as a Creative Strategist I focus on one thing: turning ads into profit centers by having a deep understanding of your customers. • Hooks That Convert: I craft scroll-stopping headlines that target pain points and desires. • Winning Creative Workflows: My ads are designed for speed and scalability, helping you iterate faster than your competition. • Performance Optimization: I don’t just set and forget. I test, tweak, and scale what works. 3️⃣ Proven Track Record 💬 “Mariano is a powerhouse for ad performance. His creative strategy approach brought our CAC down by 20% and doubled our ad revenue in 6 months!” 💬 “We’ve worked with other ad strategists, but Mariano’s results speak for themselves, sharp hooks, great storytelling, and a focus on metrics. We scaled past 720K in ad spend with his strategies.” 4️⃣ What I Offer • Creative Direction: Guiding your brand’s storytelling and products for high engagement and Facebook Ads ROAS. • Video Ads That Sell: From short-form UGC-style content to polished VSL brand storytelling. • Creative Iteration: Rapid testing cycles that turn good ads into great ones. • A Network of editors, designers and media buyer with high knowledge on e-commerce • SOPs and workflows to plug and play (used in most of my clients). Research phase and first brief done within 4 days. 🚨 Capacity for 1 more brand in February. 📈 If you want a quick thought of ads for your brand, drop me a message with your brand name

I help DTC brands spending $60K+/month consistently generate winning ad creatives so they can scale spend without increasing CPA. If your Meta Ads aren’t scaling, it’s not your media buying... It’s your creatives. Weak hooks. Generic angles. Creative fatigue. Poor customer psychology. I solve that through a repeatable process that uncovers winning customer insights, turns them into ad concepts, and systematically produces new winners before creative fatigue sets in. 𝗜 𝘂𝘀𝗲 𝗮 𝟯-𝗦𝘁𝗲𝗽 𝗥.𝗜.𝗖 𝘀𝘆𝘀𝘁𝗲𝗺: - Research (customer reviews, competitor ads, comment mining, objections, desires & buying triggers) - Ideation (hooks, angles, mechanism-based ad concepts, and creative testing plans) - Creative (UGC scripts, static ads, video concept, production briefs) 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: • Reduced CPA by 30% on a brand spending $1M+/month • Achieved 4.2x ROAS at $2K/day spend • Scaled accounts from $3K/day to $40K+/day • Generated 540 qualified buyer leads in 30 days 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿: ✓ Creative Strategy ✓ UGC Scripts & Concepts ✓ Static & Video Ads ✓ Creative Direction ✓ Testing Frameworks ✓ Iteration Systems Most creative strategists give you ideas. I build systems that continuously produce new winners. Send me your website, and I'll send back 2 custom ad concepts for your brand at no cost.

The only real money in DTC is made through retention, and if your creative isn't built around that, you're paying to acquire customers you'll never see again. Message me before you read further. If you're spending $100K+ a month on paid media and your creatives are optimized for clicks but not for customers who stay, that one shift alone is worth a conversation right now. Not after you've finished reading. Now. Still here? GOOD ... Let me show you what that looks like in practice. A supplement brand I worked with had solid media buying, decent hook rates, and a CPA they could live with. What they couldn't live with was a 60-day reorder rate that was bleeding them dry. The issue wasn't their ads; it was that the creative was attracting the wrong buyer. Discount-chasers. Skeptics. One-and-done clickers. We rebuilt the creative strategy around retention signals. New angles. New hooks. Scripts written to attract buyers who already believed in the mechanism, not just the offer. Within 90 days, reorder rate climbed. Refund requests dropped. Same ad spend, completely different customer quality. That's what I do. Most creative strategists hand you scripts and call it done. I build the systems that keep your creative working past the first test hooks that hold attention across weeks, not days, angles that deepen customer trust instead of burning it, scripts that don't just convert once, they convert the RIGHT customer who stays. Because a dropped CPA that spikes your churn isn't a win. A high ROAS that attracts the wrong buyer isn't a win. Retention is the win. What I do as a creative strategist: I research your competitive landscape using Meta Ad Library and organic content analysis. I map your customer's psychology across awareness stages. I develop the hooks and angles most likely to generate a response not based on guesswork, but on what's already working in your market and what's building long-term trust inside it. Then I turn that research into UGC scripts, native ads, advertorials, and direct response copy that your media buyer can test and that your customer retention numbers will actually feel. Every piece of work connects back to a performance metric. But the metric I care most about sits downstream from your first purchase. DELIVERABLES I PRODUCE:- — UGC scripts and full creative packages (concept, hook, scene breakdown, creator direction) — Meta ad copy and creative strategy built for long-term angle durability — TikTok ad scripts optimized for native-feeling, high-retention short-form — Direct response copywriting: advertorials, native ads, landing pages, VSL scripts — Performance creative frameworks and creative testing systems — Hook and angle development backed by competitive research — Ad creative strategy audits for brands scaling on Meta and TikTok Industries where I do my best work: Supplements, nutraceuticals, wellness DTC, health e-commerce, and performance marketing agencies managing multi-brand creative. As a supplement ad copywriter and Meta ads creative strategist, I understand the compliance constraints, the customer skepticism, and the emotional triggers specific to this vertical better than a generalist ever will and I know exactly which creative approaches build the long-term brand trust that keeps buyers subscribed and reordering. Who I work with: DTC founders and operators running $100K–$1M/month in paid media who've realized that creative isn't just a cost of acquisition it's the thing that determines whether acquired customers are worth anything. In-house performance teams that need fractional creative strategy support. Agencies that need a performance creative consultant who can plug in, understand the brand, and produce work without hand-holding. I work best with brands who treat creative as a strategic lever, not a content production line. What makes me different: I'm not a writer who learned some marketing. I'm a creative strategist who treats every script as a retention asset, something that should attract the right person, set the right expectation, and begin a relationship that outlasts the first click. A UGC script writer gives you words. A creative strategist gives you a reason those words will work and a system for finding the next winner after that one stops. I've worked with supplement brands, wellness DTC, e-commerce brands, and direct response agencies producing UGC scripts, Meta ads copy, native advertorials, and full creative strategy frameworks. My approach is research-first, performance-obsessed, and built for brands that measure everything. Top Rated Plus on Upwork. Top 3% globally. Fast response. Available for ongoing creative strategy partnerships, script packages, and full creative system builds. If your paid media needs a creative that moves metrics and keeps the customers you paid to acquire, message me. Tell me what you Tell me what you're spending and what your retention looks like. That's where we start.

So, you run a personal or DTC brand. And you’re on Upwork right now because you need some creative strategy and high-quality copy of some sort. Ads, video ads, UGC scripting, or VSLs. My name's Manuel, and I'm a creative strategist who specialises in working directly with e-commerce brands and personal brands. Run by people like you: hard-working, entrepreneurial, and looking for someone you can trust to work with now and for your next dozen projects. So, with that in mind, some of the things I can help you with include: ✔ Creative strategy (that captures your brand and enthralls your visitors) ✔ Captions and scripts for ads (that convert cold traffic) ✔ UGC scripting and directing (that makes people connect with the product, and then buy) ✔ Sales emails (that are too tempting not to open) But here’s the thing. So many creatives seem to think that you’re hiring them to write copy. They think their main goal is to just write words! Not me. My goal is simple: to get your customers to respond the way that you want them to, because I'm not just writing words, I'm creating big ideas. Whether that's increased sales… or conversions… or email sign-ups… or increased customer engagement… I can write copy to do it. Because THAT is why I write, and right now, the competition and high ad costs leave business owners without quality leads. But all that only matters if I can actually deliver good copy. So here's three things to put your mind at ease: (1) I’m an avid student of copywriting. I study legends like Throssell, Volkwyn and Ogilvy with a passion and I'm under 𝐖𝐎𝐑𝐋𝐃-𝐂𝐋𝐀𝐒𝐒 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩 — Creative Strategists & Copywriters with 𝟖+ 𝐲𝐞𝐚𝐫𝐬 of experience and 𝟗-𝐟𝐢𝐠𝐮𝐫𝐞𝐬 of sales generated across 𝟏𝟎𝟎’𝐬 𝐨𝐟 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐬 & 𝐧𝐢𝐜𝐡𝐞𝐬 (𝘋𝘛𝘊, 𝘐𝘯𝘧𝘰, 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘉𝘳𝘢𝘯𝘥𝘴, 𝘦𝘵𝘤.) But whilst I'm always learning, my portfolio proves that I'm capable of writing great copy right now. (2) I’m a native English speaker. I have a fluent mastery of the English language. 20 years speaking fluent English and have also worked in the UK. So you can relax. Your copy will sound natural and flowing. Now what all this means for you is simple: that you can trust me to write excellent copy for you. And I’m so serious about working for YOUR satisfaction that I offer free rewrites—so you know it'll be just how you want it—and a 100% money-back guarantee if you're not happy. I know you will be, though, so I can take that risk. But look, here’s some genuine advice. Even if we’re not the right fit right now, that’s fine. I just want you to know this: any creative strategist who doesn’t tell you what I've said above about working for your goals is wasting your time. And you can be pretty sure that anybody whose Upwork profile or proposal starts with the word “I”… doesn’t really understand what their job is. But I know that my job is to deliver the sales or conversions that you need. And to do that, I’ll write you some high-quality, mouth-watering copy that your customers or clients will love. How can you be sure? Easy. You've just read a page of my copy through to the end. So, if you'd like to see how I can help you get more sales, leads, conversions or whatever your business needs—click the green 'Contact' button up the top right, right away. Let's chat about your project and how I can help you succeed. I look forward to working with you! Manuel Belo

🚀 I’m a creative partner for Media Buyers, DTC brands, and Agencies running Meta Ads who need a consistent flow of high-converting static ad creatives. I help teams produce and test up to 300+ creatives per month: fast, structured, and reliable. No more creative bottlenecks, templated designs, or wasted time onboarding designers who don’t understand performance marketing. Whether you’re looking for a one-time batch or ongoing creative support, I integrate into your workflow and deliver assets aligned with your goals, so you can stay focused on scaling while I handle the creative production behind it. 🎯 Results & Experience • 9,760+ ad creatives delivered across 30+ niches • 72-hour turnaround for creative batches, enabling faster testing and iteration • Helped scale a DTC brand to a profitable 8.4x ROAS • Increased qualified leads by +145% for a B2B client 🛠 My Skills & Approach: • Crafting ad creatives that address the pains and needs of your target audience. • Producing unique visuals and product photoshoots using ChatGPT-4o and MidJourney, no more need for expensive photographers or time-consuming shoots. • Applying Marketing Knowledge to develop ad creatives that are not only beautiful — but built to convert. • Designing ads for a range of industries, including DTC brands and B2B. • Adapting designs to match your brand identity — or developing a fresh, standout look. • Collaborating with media buyers and strategists to align with campaign goals. • Confidently handle ad copy if you don’t have your own — I’ll take it under my wing and make sure your message lands clearly and persuasively. • Maintaining a high level of aesthetic sensitivity and creative taste. • Strong grasp of composition, balance, color theory, visual hierarchy, and typography. 💎 Want your next ad campaign to be your best-performing one yet? Click the "Message" or "Invite" button to kick off our collaboration. -KEYWORDS- Graphic Designer Meta Ads, Graphic Designer Digital Marketing, Graphic Designer Social Media Ads, Meta Ad Creatives, Graphic Designer E-commerce Ads, Graphic Designer B2B Ads, Facebook Ad Creatives, Instagram Ad Creatives, Graphic Designer for Facebook Ads, Graphic Designer for Instagram Ads, Meta Ads Campaigns, Graphic Designer Social Media Campaigns, Graphic Designer for Digital Ads, Graphic Designer Banner Ads, Graphic Designer for Social Media, Digital Advertising Creatives, Graphic Designer for Meta Platforms, Social Media Ad Creatives, Graphic Designer for Facebook Campaigns, Creative Ads for E-commerce, Graphic Designer Ads for B2B, Meta Ad Design Specialist, Graphic Designer Digital Advertising, Graphic Designer for Ad Strategy, Social Media Ad Design, Graphic Designer Ad Optimization, Graphic Designer for Performance Ads, Facebook Ads Designer, Instagram Ads Specialist, E-commerce Advertising Design, Graphic Designer Conversion-Focused Ads, Graphic Designer CTR Boosting, Meta Ad Graphic Designer, Graphic Designer for Online Ads, Graphic Designer for Ad Creatives, Graphic Designer Creative Strategy, Graphic Designer for Business Ads, Digital Marketing Ads Designer, Custom Meta Ads, Graphic Designer for B2C Ads, Social Media Marketing Graphics, Graphic Designer for Social Media Branding, Graphic Designer for Lead Generation Ads, Custom Ad Designs for Social Media, Graphic Designer for Meta Platforms Ads, Creative Ads for Product Launches, Graphic Designer for Online Marketing, Graphic Designer for Paid Social Ads, Graphic Designer for Sponsored Ads, Graphic Designer for Social Media Engagement, Creative Ads for Digital Campaigns, Graphic Designer for Social Media Strategies, Graphic Designer for E-commerce Marketing, Graphic Designer for Meta Ad Campaigns, Facebook and Instagram Ads Graphic Designer, Graphic Designer Figma, Graphic Designer Photoshop, Graphic Designer MidJourney, Graphic Designer Social Media Graphics, Graphic Designer Ad Design for Startups, Graphic Designer for Local Businesses, Graphic Designer for B2B Lead Generation, Graphic Designer for Paid Ads Strategy, Custom Graphic Design Ads, Graphic Designer for Product Promotion, Graphic Designer for High-Conversion Ads, Graphic Designer for Online Sales Funnels, Graphic Designer for Mobile Ads, Graphic Designer for Dynamic Ads, Graphic Designer for Campaign Analysis, Graphic Designer for Social Media Growth, Graphic Designer for Traffic-Boosting Ads, Graphic Designer for Retargeting Ads, Creative Ads for Multi-Channel Campaigns, Graphic Designer for Social Media Advertising, Graphic Designer for Ecommerce Websites, Graphic Designer for Content Marketing, Graphic Designer for Product Photography Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Holiday Campaigns, Graphic Designer for Cross-Platform Ads, Graphic Designer for Influencer Marketing Campaigns, Graphic Designer for Ad Design Consultation, Graphic Designer for Mobile App Ads, Graphic Designer for Event Marketing Ads