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Helped global brands secure media coverage, strengthen brand reputation, and execute impactful communication campaigns across international markets. I am a communications and brand strategy professional with 5+ years of experience helping global brands build reputation, increase visibility, and engage target audiences across international markets. My expertise includes: • Public Relations Strategy • Brand Positioning & Messaging • Marketing Communications • Media Relations & Outreach • Content Development & Copywriting • Thought Leadership Programs • Social Media & Digital Campaigns • Event Planning & Corporate Communications I have worked with leading companies in healthcare, technology, energy, culture, and consumer brands, including Align Technology, AVEVA, Jumio, Shake Shack, and Singapore International Energy Week. My work covers PR campaign planning, media engagement, executive profiling, press release writing, content localization, and integrated marketing communications. With an academic background in media and communication research and experience working in both Chinese and international markets, I help clients develop clear brand narratives and effective communication strategies that deliver measurable results. Let's work together to build a stronger brand and tell your story effectively.

With 6+ years of experience across the U.S. and China markets, I help B2B and tech companies craft media strategies that drive awareness, credibility, and conversions. My edge shines in a unique blend of storytelling, digital fluency, and global communication expertise that bridges markets and gets results. 💡What I Specialize In • B2B PR & Communications: Tailored messaging that resonates with enterprise audiences and decision-makers • Media Relations & Outreach: Pitching stories that land coverage across top-tier global publications • Thought Leadership & Ghostwriting: Turning expert insights into press-ready articles and blog content • Digital Strategy Integration: Aligning PR with paid media, SEO, and social campaigns to amplify impact • China–US Market Positioning: Helping brands localize messaging and enter new markets with credibility 🌟Why I’m a Strong Fit • Delivered 50% partnership growth for a global market research firm through content-led BD • Secured press across 50+ global outlets including TechCrunch, VentureBeat, and Yahoo Finance • Boosted conversion rates by 20% for financial services through platform-native and organic PR campaigns on RedNote • Managed cross-channel launches across podcast, social, and traditional PR for startup founders and tech clients • NYU-trained communicator with experience at both top-tier U.S. agencies and fast-moving Asia-Pacific firms 🧰 Tools & Strengths • Platforms: Cision, Google Analytics, Sprout Social, Canva, WordPress, Zoho CRM • Languages: Native Chinese, Fluent English • Strengths: Strategic positioning, fast execution, cross-cultural insight, data-backed storytelling 📬 Let’s Connect Looking to elevate your brand, secure media coverage, or sharpen your PR narrative? 📧 Message me now and let’s create results that speak for themselves.

I’m Ambra Schilliró, an Italian journalist and PR manager based between China and Thailand. I currently write for Billboard Italy and Rolling Stone Italy, and I’m also the Editor in Chief of Switch, a lifestyle media with a Chinese edition. On the PR side, I support international brands and organizations with Chinese press and media relations, helping shape strong story angles, prepare press materials, and pitch to the right outlets in China. My journalism background is a key advantage here because I know what editors look for and how to turn brand information into something truly publishable. Alongside editorial and PR work, I’m also a content creator, video host, and on camera talent. I produce UGC and branded videos, deliver voice over content in Italian and English, and I’ve also appeared as on screen talent in official Temu video advertising spots. Specialties: Chinese PR, Chinese press and media relations, press materials and pitching, editorial storytelling, content creation, video hosting, voice over, UGC, on camera talent.

China Market Entry / Brand Localization / Communication Strategy / Cross-Cultural Marketing / Stakeholder Relations / Brand Storytelling / Asia Pacific I help global and regional brands grow their presence in Mainland China and Hong Kong through brand communications strategy, localization, and IP-driven partnerships. With 15+ years leading marketing and communications across entertainment, cultural, and corporate sectors, I combine creative storytelling with deep China market insight to deliver measurable engagement and unique consumer experiences. Core expertise: • Brand strategy & communications planning • Market localization and cultural adaptation • IP licensing and cross-brand collaborations • Corporate PR & stakeholder communications • China digital & social ecosystem consulting Selected Projects: – Peanuts 75th & Beagle Scouts 50th Anniversary (Greater China, covering China mainland, HongKong and Macau) – localized marketing campaigns, outdoor brand tie-ins, and Weifang Kite Festival partnership. – Powerpuff Girls × Dunhuang Museum – merged Western IP with Chinese heritage for museum collaboration. – CIIE & Media Landscape Training – designed comms workshops for international clients. – Crisis Management Training – coached global teams on China-specific response strategy. I help clients communicate effectively across cultural and policy frameworks — translating market insight into business outcomes and long-term brand equity.

Experienced: Customer Service Representative with over 3 years of experience in telephone customer service,including sales and customer care.Always lead customers through their problem calmly and patiently. Efficient: Adept at handling various calls on a daily basis while consistently resolving client issues in a rapid manner.Familiar with conflict resolution and office software. Fast learner of any products or tools. Bilingual:Chinese-native;English-conversational;able to provide clear customer service in both languages.

Who am I: Hi there, my Chinese name is Li Jiarui and my English name is Raymond. I have accumulated over 20 years' work experience in the PR & marketing industry, including an 11-year stint as senior account director with PR & marketing agencies that come from mainland China, Hong Kong, and Canada, respectively. 9 years ago, I took the plunge and began taking on gigs on a freelance basis. Industries I have worked span: IT, luxury goods, FMCG, food & beverage, tourism, automotive, fashion brand, outdoor gear, the construction industry, education, mobile Internet, e-commerce, and so forth. Clients I've worked with: Sony Ericsson; Fujitsu: FCH(server & storage system sector in China); VGC-Volkswagen Group China; FAW-VW; Spanish Tourism Office; CITIZEN ; Del monte; Changyu wine, Krizia ;Evian; Kohler; Uponor; Gore-Tex, Allianz Global Assistance, Turkish Airline, Avenues(the world school), SuperD, Polish Chamber of Commerce, StartApp, Rabbie's Tours, Vancouver Film School, among others. What I've done for my clients: -Brand planning & building -Market research & analysis -Counsel on PR & marketing strategies -PR & marketing plans creation -Campaign planning & implementation supervision -Media relations establishment and maintenance -Spokesperson media training -CEO profiling -Translation, transcreation and localisation -Social media( Weibo & WeChat) accounts management -Social media content creation -Corporate & product content writing -Press release distribution - Key opinion leader outreach -Team & budget management -Business development Why hire me: Dedication: I am an independent PR & marketing consultant, and so you will have my diligence and attention on your account the entire time. Education: I graduated in English Language & Literature,minoring in marketing and journalism, from Peking University, one of the most prestigious universities here in China. Experience: I have been providing PR & marketing services to many types of industries( both B2B and B2C) and companies of all sizes for 20 years. Diversification: I’m not just a PR & marketing specialist, I am also a bilingual copywriter( Chinese and English) and translator, having written and translated hundreds of pieces for my clients. Cost-effectiveness: I have been delivering exactly the same results as professional agencies have been doing, but I charge a fraction of their rates. Flexibility: Although I have a standard hourly rate in mind, I’m willing to negotiate based on the complexity of your project, which means I’m prepared to quote a flat rate.