You will get Comprehensive Course Structure and Instructional Strategy Plan
Top Rated
Project details
Transform your course vision into a reality with my expert service. I'll assess your course goals, target audience, and content area to craft a detailed plan. This includes a comprehensive module breakdown, clear learning objectives, and innovative instructional strategies. My deliverable is a customized, professional course outline and design plan ensuring your course's success.
Industry
Ecommerce, Media & Entertainment, Real Estate, Transportation & Automotive, WellnessWhat's included $500
These options are included with the project scope.
$500
- Delivery Time 4 days
- Live Consultation (Minutes) 30
197 reviews
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LP
Larissa P.
Aug 31, 2026
Kajabi Expert for Membership Portal
Excellent work. Mark is an experienced professional with a great eye for large and small details.
LP
Larissa P.
Aug 31, 2026
VLP Academy set up with four courses
I can't say enough positive things about working with Mark. He was not only thorough and expert and timely, he went above and beyond to understand the scope and purpose of the project. He offered both broad and specific advice and filled in holes that I'd left. I'm very happy with the work. Highly, highly recommend.
CB
Chris B.
Aug 24, 2026
Kajabi Replatform
DK
Dean K.
Aug 17, 2026
repair videos being down
Dealt with quickly and effectively
AP
Andrew P.
Aug 14, 2026
Strengthen Learning Architecture for Professional Diagnostic Workbook
Mark did outstanding work on my instructional design review. He was professional, skilled, and thoughtful in evaluating the learning architecture, usability, and diagnostic clarity of my 180+ page companion workbook. His recommendations were sharp, actionable, and grounded in solid instructional design principles. He delivered a structured findings document, prioritized enhancements, and offered several high‑value ideas that strengthened the workbook significantly. He was responsive, easy to collaborate with, and consistently went above and beyond. I plan to work with him again on future phases of my project.
About Mark
Online Course & Learning Platform Expert | Knowledge Asset Strategist
100%
Job Success
Poole, United Kingdom - 12:27 pm local time
If you have valuable expertise, intellectual property, a methodology, a book, a training programme or years of professional experience, the challenge usually isn't having enough knowledge.
It's knowing what to do with it.
For more than 25 years, I've worked in 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻, 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻, helping organisations and experts turn knowledge into structured experiences people can use, and businesses can sell.
Today, I work with authors, consultants, healthcare professionals, trainers, educators, speakers, coaches, business owners and industry specialists to transform their expertise into 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗮𝘀𝘀𝗲𝘁𝘀.
That might be an online course.
But it might also be a professional development programme, membership, certification, coaching ecosystem, resource library, digital product, licensing model or an entire online education business.
𝗧𝗛𝗘 𝗖𝗢𝗨𝗥𝗦𝗘 𝗜𝗦𝗡'𝗧 𝗔𝗟𝗪𝗔𝗬𝗦 𝗧𝗛𝗘 𝗣𝗥𝗢𝗗𝗨𝗖𝗧. 𝗬𝗢𝗨𝗥 𝗞𝗡𝗢𝗪𝗟𝗘𝗗𝗚𝗘 𝗜𝗦 𝗧𝗛𝗘 𝗔𝗦𝗦𝗘𝗧.
Many people can build you a course. They can upload videos, create modules, design worksheets and connect a checkout.
But before that happens, someone needs to ask:
• What valuable intellectual property is here?
• Who will pay for it?
• What result are they buying?
• How should your expertise be structured?
• What should become a course, and what shouldn't?
• How can it generate revenue without creating another job for you?
• How do we build something that can grow with the business?
𝗧𝗛𝗔𝗧'𝗦 𝗪𝗛𝗘𝗥𝗘 𝗜 𝗖𝗢𝗠𝗘 𝗜𝗡.
My background combines 𝟮𝟱+ 𝘆𝗲𝗮𝗿𝘀 𝗶𝗻 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻, 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 with 𝟭𝟲+ 𝘆𝗲𝗮𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗼𝘂𝗿𝘀𝗲𝘀, 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀.
My career has included work with organisations such as 𝗕𝗠𝗪 𝗚𝗿𝗼𝘂𝗽 and 𝗔𝗶𝗿𝗯𝘂𝘀, as well as entrepreneurs, clinicians, educators, authors and specialist businesses worldwide.
I've helped clients develop everything from their first professional online programme to learning businesses generating six- and seven-figure revenue, with some going on to build eight-figure annual course revenue.
I don't approach your project as somebody who simply "builds courses."
𝗜 𝗟𝗢𝗢𝗞 𝗔𝗧 𝗧𝗛𝗘 𝗪𝗛𝗢𝗟𝗘 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗔𝗡𝗗 𝗟𝗘𝗔𝗥𝗡𝗜𝗡𝗚 𝗘𝗖𝗢𝗦𝗬𝗦𝗧𝗘𝗠.
That means the expertise, audience, offer, learning experience, customer journey, technology and how they work together commercially.
𝗪𝗛𝗔𝗧 𝗖𝗔𝗡 𝗪𝗘 𝗕𝗨𝗜𝗟𝗗 𝗙𝗥𝗢𝗠 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗞𝗡𝗢𝗪?
Depending on the project, I can help with:
• Knowledge & IP strategy
• Online course development
• Course & programme architecture
• Instructional & learning experience design
• Curriculum & lesson development
• Book-to-course development
• Digital products & offers
• Memberships & recurring revenue
• Certification programmes
• Student engagement & completion
• Learning resources & assessments
• Customer & student journeys
• Funnels, websites & landing pages
• Email, onboarding & automation
• Learning platform strategy & implementation
• Kajabi development & optimisation
• Course & platform audits
• Launch & evergreen infrastructure
Sometimes the answer will be Kajabi.
I'm a 𝗞𝗮𝗷𝗮𝗯𝗶 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁 with 16+ years' experience building on the platform.
But Kajabi is a tool.
𝗧𝗛𝗘 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 𝗖𝗢𝗠𝗘𝗦 𝗙𝗜𝗥𝗦𝗧.
If another approach makes more sense, I'll tell you.
𝗬𝗢𝗨'𝗥𝗘 𝗣𝗔𝗬𝗜𝗡𝗚 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗧𝗛𝗜𝗡𝗞𝗜𝗡𝗚 𝗕𝗘𝗛𝗜𝗡𝗗 𝗧𝗛𝗘 𝗕𝗨𝗜𝗟𝗗.
I understand both sides: the commercial side positioning, offers, conversion and scalable delivery and the learning side: how people absorb information, stay engaged, progress and achieve an outcome.
A successful knowledge business needs both.
A beautifully marketed course nobody completes has little value, and an exceptional learning experience nobody buys has little value.
𝗧𝗛𝗘 𝗧𝗪𝗢 𝗛𝗔𝗩𝗘 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗧𝗢𝗚𝗘𝗧𝗛𝗘𝗥.
𝗔𝗡𝗗 𝗪𝗛𝗘𝗡 𝗬𝗢𝗨 𝗛𝗜𝗥𝗘 𝗠𝗘, 𝗬𝗢𝗨 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗚𝗘𝗧 𝗠𝗘.
I don't outsource projects. I deliberately work with a limited number of clients so I can remain closely involved in the strategy and delivery.
I've co-founded and run 𝗧𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿'𝘀 𝗦𝗵𝗼𝗲𝘀 𝗟𝘁𝗱 since 2009.
I'm not the cheapest person you'll find on Upwork, and I'm not trying to be.
I'm a better fit when what you're building represents years of expertise, your professional reputation and potentially a significant future revenue stream.
𝗜𝗙 𝗧𝗛𝗔𝗧'𝗦 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨'𝗥𝗘 𝗦𝗜𝗧𝗧𝗜𝗡𝗚 𝗢𝗡, 𝗟𝗘𝗧'𝗦 𝗪𝗢𝗥𝗞 𝗢𝗨𝗧 𝗪𝗛𝗔𝗧 𝗜𝗧 𝗖𝗢𝗨𝗟𝗗 𝗕𝗘𝗖𝗢𝗠𝗘.
Steps for completing your project
After purchasing the project, send requirements so Mark can start the project.
Delivery time starts when Mark receives requirements from you.
Mark works on your project following the steps below.
Revisions may occur after the delivery date.
Course Outline
Course outline developed including instructional strategies to maximize effectiveness and engagement.