You will get a 90-minute tailored fashion design, branding or marketing consultation
Top Rated
Top Rated
Project details
Building a fashion brand isn’t easy; it takes skills, resources, and expertise- that’s where I enter. This consultation provides the opportunity to discuss ideas or issues to ensure you are on the road to success. I am a fashion professional & brand consultant with over 20 years of experience specializing in launching and growing brands and bringing clients' visions to life. I am experienced with working with manufacturers providing a seamless transition from design to tech packs to sampling to production. Remaining up-to-date with the current market, my priority is to make your brand innovative, aesthetically pleasing, and sellable for your target customers.
WHO IT'S FOR:
Fashion, beauty, or home brands that need more than the 60-mins of guidance offered on my profile page
WHAT TOPICS CAN WE COVER?
We can discuss relevant topics from your brand concept, design, target customer, product development, merchandising, fabrics, sourcing, cost, production, sales channels, and marketing. We will work through anything you need to be answered to help build a successful brand.
HOW WILL WE CONNECT?
The call is via Zoom/Upwork platform. You'll receive instructions after purchase.
WHO IT'S FOR:
Fashion, beauty, or home brands that need more than the 60-mins of guidance offered on my profile page
WHAT TOPICS CAN WE COVER?
We can discuss relevant topics from your brand concept, design, target customer, product development, merchandising, fabrics, sourcing, cost, production, sales channels, and marketing. We will work through anything you need to be answered to help build a successful brand.
HOW WILL WE CONNECT?
The call is via Zoom/Upwork platform. You'll receive instructions after purchase.
Industry
Arts & Design, Ecommerce, Marketing & AdvertisingWhat's included $200
These options are included with the project scope.
$200
- Delivery Time 2 days
- Live Consultation (Minutes) 90
Frequently asked questions
95 reviews
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JL
Joaquin L.
Apr 7, 2025
Juanita is a pro. She is easy to work with and really knows industry like the back of her hand. Cound not recommend her enough.
KM
Kimberly M.
Apr 22, 2024
Very bright, helpful and experienced. Highly recommend
AA
Abas A.
Apr 9, 2024
She knows what she’s doing, very helpful and well experienced. She covered everything. Definitely I'm going to deal with her again.
YS
Yvonne S.
Apr 2, 2024
KC
Kaelie C.
Dec 24, 2023
SG
Suzy G.
Jun 10, 2026
Looking for Freelance & SMB Technical Designers for Product Validation / User Testing & Feedback
CK
Cynthia K.
May 14, 2026
60 minute consultation
AC
Aaron C.
Feb 2, 2026
30 minute consultation
Just finished a consulting call. Juanita was enthusiastic, knowledgable and highly skilled in regards to design, branding and marketing. Excited to work on my brand QD with her.
BB
Bianca B.
Jan 13, 2026
30 minute consultation
Lovely to chat to and she provided me some very valuable and insightful feedback
She’s very knowledgeable and I would highly recommend her
She’s very knowledgeable and I would highly recommend her
CK
Cynthia K.
Dec 1, 2025
30 minute consultation
Thank you for such an insightful and knowledgeable consultation call. I’m looking forward to applying the advice and suggestions we discussed.
About Juanita
Fashion Designer | Tech Packs Branding Ai Consulting
100%
Job Success
Miami, United States - 8:20 pm local time
Whether you’re launching a label, scaling an existing brand, or need a creative partner who understands both design and business, I bring a rare 360° skill set: fashion design, product development, brand identity, and marketing: all under one roof.
I’ve designed and consulted for major brands including Bloomingdale’s AQUA, Fila, Peloton, Dolce Vita, Rue21, Jantzen, Southern Athletica, and Red Carter, and have led creative work for celebrity brands including Nicki Minaj, Baby Phat (Kimora Lee Simmons), Coogi (Daymond John), Sophia Vergara, and Selena Gomez.
My work has been featured in Vogue, Elle, Cosmopolitan, Sports Illustrated, People StyleWatch, Seventeen, Real Simple, and on NBC’s Today, among others.
What I offer:
✔️ Brand identity development & strategy: branding, style guides, logo design, positioning, storytelling, and messaging
✔️ Fashion design: concept sketches, flat sketches / CAD, tech packs, collection development, color charts, moodboards, 3D design and garment visualization
✔️ Product development: fabric and manufacturer sourcing, factory vetting, sample development
✔️ Marketing strategy: social media, content creation planning, community building, launch strategy
✔️ Business consulting: funding guidance, process streamlining, avoiding costly mistakes, Ai fashion tech, and anything by brand or business related to building a fashion or clothing brand.
Fashion AI Training & Consulting
I also work with AI companies, tech platforms, and fashion brands integrating AI tools into their creative process. Services include fashion dataset curation, trend and style labeling, garment classification, AI prompt development for fashion imagery, and consulting on how to apply generative AI within a fashion brand workflow. If you’re building or refining an AI model that needs fashion expertise. I can help you get the data and context right.
Why clients choose me over other designers:
Most fashion professionals are either creative or strategic. I’m both. My background spans a BFA in Fashion Design, an MS in Marketing, LVMH Luxury Certification, and Lean Six Sigma Green Belt, which means I approach every project with both an artistic eye and an entrepreneurial mind.
Building a brand takes courage. I take the guesswork out of the process: so you spend less, move faster, and build something that lasts.
⭐ Top 1% of Talent on Upwork- Expert-vetted
🎓 BFA Fashion Design | MS Marketing
🏅 LVMH Certified: Inside LVMH & Luxury
📋 Lean Six Sigma Green Belt | LinkedIn Creative Project Management Certified
A note on how I work:
I offer fixed-price project packages so you know exactly what you’re investing upfront: no hourly surprises or scope creep. This keeps the process efficient and your budget predictable. Hourly rates are available for smaller, extremely short-term and advisory work.
Ready to get started? Send me a message with a brief overview of your project or book a design or marketing consultations below.
Insta profile: Fashionbrandstrategist
Steps for completing your project
After purchasing the project, send requirements so Juanita can start the project.
Delivery time starts when Juanita receives requirements from you.
Juanita works on your project following the steps below.
Revisions may occur after the delivery date.
Confirmation
I confirm receipt of the purchase and we agree on a time to meet. The meeting MUST take place 5 days after the purchase.
One time consultation
One-on-one consultation for you to gain clarity and confirmation that the ideas you have for your new brand are going to be commercially viable and desirable to consumers. Leave with a better understanding of the industry and the development process.