You will get a MiCA and GENIUS Act marketing compliance review of your crypto campaign
Project details
Most crypto marketing is written first and reviewed second. The rewrite costs more than the original: pulled campaigns, flagged ad accounts, and a launch narrative rebuilt after the white paper is finalised.
This is a marketing compliance review, not legal advice. Your counsel owns the regulatory position. What I do is read your campaign the way a reviewer will, so it reaches their desk in a shape they can approve.
I check your assets against the MiCA marketing communications standard (Articles 7 and 66: fair, clear and not misleading, identifiable as marketing, prescribed risk warnings, consistency with your white paper), the GENIUS Act limits on stablecoin promotion, and platform ad policy. You get a written flag list, the reasoning behind each flag, and rewritten alternatives that keep the persuasive intent.
Why me: I ran content and retail investor acquisition at NAGA, which listed on the Frankfurt Stock Exchange in 2017 and whose brokerage arm operates under a CySEC licence within MiFID II. Every public asset went through review. MiCA's marketing standard is inherited from MiFID II, so this is the same test I already wrote to.
This is a marketing compliance review, not legal advice. Your counsel owns the regulatory position. What I do is read your campaign the way a reviewer will, so it reaches their desk in a shape they can approve.
I check your assets against the MiCA marketing communications standard (Articles 7 and 66: fair, clear and not misleading, identifiable as marketing, prescribed risk warnings, consistency with your white paper), the GENIUS Act limits on stablecoin promotion, and platform ad policy. You get a written flag list, the reasoning behind each flag, and rewritten alternatives that keep the persuasive intent.
Why me: I ran content and retail investor acquisition at NAGA, which listed on the Frankfurt Stock Exchange in 2017 and whose brokerage arm operates under a CySEC licence within MiFID II. Every public asset went through review. MiCA's marketing standard is inherited from MiFID II, so this is the same test I already wrote to.
Marketing Strategy Expertise
Consultation, OtherWhat's included
| Service Tiers |
Starter
$295
|
Standard
$1,200
|
Advanced
$2,800
|
|---|---|---|---|
| Delivery Time | 5 days | 10 days | 21 days |
Number of Revisions | 1 | 2 | 2 |
Marketing Strategy Report | |||
Customer Segmentation | - | - | - |
Promotional Campaign | - | - | - |
Tailored Action Plan | - | ||
Website Review | - | - | - |
Frequently asked questions
63 reviews
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AG
Abdulrahman G.
Nov 21, 2025
Expert in Meme Coin Planning & Long-Term Execution (From Narrative to Launch)
Simon did an excellent job finalizing the meme coin narrative. His work was thorough, well structured, and really strengthened the project’s overall direction.
JC
Joseph C.
Nov 7, 2025
Fintech Marketing Copywriter Needed
Very good work. Fast and professional. Highly recommend.
JB
Joseph B.
Nov 3, 2025
Web3 Marketing Materials Review
Simple job done quickly and without any fuss. I will rehire for later work.
AB
Alena B.
Jun 9, 2022
Website Copywriting
Amazing job, really happy with his work
AB
Alena B.
Dec 29, 2021
Article on Commodity Backed Stable Tokens
Simon did an exceptional job for us crafting blog posts, newsletters and ad copy. I would definitely recommend him to anyone looking for a professional writer, who's prompt in communication, does his research and overall does a fantastic job! Thank you Simon!
About Simon
Fractional CMO | GTM, Positioning, Demand Gen | Fintech, Crypto, Web3
100%
Job Success
Manchester, United Kingdom - 4:32 pm local time
Most founder-led companies in complex markets do not have a product problem. They have a positioning problem. The homepage leads with the mechanism instead of the outcome, the strongest proof sits below the fold, and every serious conversation still needs twenty minutes of founder context.
WHAT I OWN
I decide what your marketing should argue, build enough of it to prove the argument works, then hire and manage whoever runs it. Not an agency executing someone else's plan. Not a freelancer taking briefs.
WHAT LANDS ON YOUR DESK
Named, prioritised assets - not a deck of opinions:
1. Final positioning - one page, decided, not a menu of options
2. Hero direction - what the homepage leads with, and why
3. Messaging hierarchy - first, second, third, ranked by commercial weight
4. Proof sequence - which facts, numbers and logos land in what order
5. Feature hierarchy - prioritised, not listed
6. Funnel recommendation - what happens after someone reads the page
7. Kill list - what to remove, decisive enough to act on without a debate
BUILT FROM YOUR EVIDENCE, NOT MY OPINIONS
Before I write anything I go through what you already have: beta feedback, sales-call notes, support tickets, churn reasons, analytics, and the objections that keep coming up. The positioning comes out of your own customer evidence, which is why you can defend it internally without taking my word for it. If you do not have that material yet, I will tell you what to collect and how.
RECEIPTS
- NAGA Group AG, a Frankfurt-listed fintech. Head of Content through a $65m ICO with 63,000+ backers.
- Tipser. Built the content engine from zero; acquired by Bolt.
- IOPn. Co-founder. Negotiated a $100m UAE government partnership CEO to CEO, plus a joint venture with ADX-listed Phoenix Group.
- Megavrse. Co-founder and COO. Binance, Polygon, Chainlink, Filecoin. Arabian Business Start-Up of the Year 2024.
- Token launches. KOL campaigns across Peaq, Simon's Cat, Solv and Sugar Boy.
- Current: Crypto Snack and N3ON Sports.
WHERE I AM NOT THE RIGHT PERSON
I am not a lawyer, a compliance specialist or an engineer. If your problem is regulatory approval or a technical build, I will say so on the first call rather than take the work.
Start with a paid diagnostic - five days, fixed price, the assets above - or bring me in one to two days a week on an ongoing basis. Tell me what you are selling and who keeps not getting it, and I will tell you which one you need.
Steps for completing your project
After purchasing the project, send requirements so Simon can start the project.
Delivery time starts when Simon receives requirements from you.
Simon works on your project following the steps below.
Revisions may occur after the delivery date.
Read, flag and rewrite
I read every asset against the MiCA marketing standard, GENIUS Act stablecoin limits and platform ad policy, then return a written flag list with the reasoning and a rewritten alternative for each flag that keeps the persuasive intent.