Social Media Marketing

A package from a social media marketing provider is designed to help grow your social media presence. Those services in the package might include submitting posts across a variety of platforms each week, sourcing articles and photos, creating a social media editorial calendar, establishing and maintaining audience engagement, and providing a report analyzing performance against key metrics.

Social media marketing is highly effective. Incorporating a variety of social media activities across several platforms can enhance an organization’s overall marketing mix and increase the effectiveness of traditional marketing practices such as advertising, public relations, direct mail, and email.

Great social media campaigns tend to incorporate several key components:

• a carefully developed plan outlining specific objectives, timing, and budget
• clearly defined goals that explain what success looks like and how to achieve it
• multiplatform promotion designed to maximize social media presence
• regular analysis of how well the campaign is performing against stated metrics.

Organizations considering engaging a social media marketing consultant should ask the following questions when interviewing candidates:

• Do you successfully market your own services across social media?
• Are you connected to influencers in my industry?
• Do you have a portfolio of work I can review?
• Do you have past clients I may contact for a review of your work?
• How much do you charge for your consulting work?