"Daniel is a real pro. If you are looking for a top-notch editor, Daniel's your guy. He'll take good writing and make it great. He can go as detailed as you need. Very flexible."
"Daniel is an exceptional writer! He is professional, detail-oriented, and puts a lot of passion into his work.
Furthermore, we greatly appreciated his insightful ideas and suggestions."
**Expert-Vetted Badge (top one percent on Upwork)**
**Top-Rated Plus Badge**
Dan here,
What started as a hobby for writing comedy has transformed into an extensive career encompassing writing, editing, and proofreading as key responsibilities.
Originally from Canada, I have lived in the UK for the past five years, which has given me extensive knowledge and experience writing and editing in both UK and US English across a variety of industries and subjects.
To date, I have worked closely with several digital marketing agencies, independent clients, and businesses and managed skilled teams of writers across multiple continents.
Writing and editing are how I make a living. I never miss a deadline and consistently deliver content that stands apart from the competition. That's not just me saying that — take a quick scroll through my work history to see what previous clients have said about my work.
Copywriting | Editing/Proofreading | Scriptwriting (YouTube, Advertising)
Website Writing | Speechwriting | Content/Sales | VSLs | Speechwriting (TED Talks, Keynote, Corporate, Wedding, etc.)
Feel free to reach out with any questions.
I look forward to helping you achieve your goals in the near future.
Creative Consulting & Brand Development:
You don't just want a brand: you want something genuine that tells a story that evokes a response.
And generic copy? AI slop? No thank you.
I have worked as a freelance creative for over a decade. My work spans branding, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! I take a lot of pride in my work and genuinely love what I do. So if you want to work with someone who can take initiative, come up with interesting angles, and get the job done, send me a message.
I can work with and without AI. I've got a brain, know how to use it, but also know that AI can help you see things from a new perspective, save time, and catch those perky little typos every writer curse.
Creative Writing:
I didn't stop at copywriting. I have authored books (memoirs, self-help books, and romance novels), articles, feature films, commercials, and animated series. I have written for kids teens, and adults. What can I say? I've got range!
Voice-overs, Acting, Directing and producing:
My first love is film and theater. I trained as an actor and director in London, and producer in Los Angeles. I have recently started doing voice-overs and voice acting, as well as talking heads because let's face it: it's a lot of fun! Growing up in Sweden before moving overseas I'm fluent in both Swedish and American and British English. As a writer, producer and director I have assisted brands with branded content and commercials. I have access to a recording studio and, if need be, a whole crew of filmmakers!
Key Skills
Writing:
- Copywriting (all brand and marketing collateral, including ads and direct response copy (DRC))
- Blogs & Articles
- Fiction & Non-Fiction Books: Children's Books, Books for Teens and Books for Adults (writing, developmental editing, and line editing)
- Feature Films & Commercials
Creative Direction, Planning & Design:
- Creative Direction for Branding and Marketing
- Design (social media posts, newsletters, brochures, presentations, etc.)
- Directing & Producing Plays & Commercials
I have worked with tools such as:
- Canva (landing pages, brochures, presentations, social posts & videos)
- WordPress
- Figma
- Surfer SEO & Clearscope
- ClickUp
- Monday
- Slack
- Asana
- Trello
- Klaviyo
- Keynote (incl. animation)
- Google Docs, Sheets & Presentations
- Pages & Word
- Numbers & Excel
- Hootsuite
- ChatGPT & Gemini
- Sudowrite
- Grammarly
- Celtx
As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department.
Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty.
I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories!
Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face.
I have many long-term clients and enjoy building client relationships that last and evolve over the years.
I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.
Arron F.
Narrative Designer and Scriptwriter
London, United Kingdom
$30/hr$30 per hour5.0 (28) 43 jobs $100K+ total earnings
Are you struggling with:
🔸 Content that feels robotic or fails SEO checks
🔸 Low engagement on blogs despite hours of effort
🔸 Inconsistent messaging across platforms
🔸 Technical topics that confuse readers
Let’s fix that.
I’m a content writer who turns keywords into conversions, facts into narratives, and readers into loyal audiences.
I write content that’s accurate, engaging, and tailored to your brand’s voice.
You’ll get:
✅ Keywords woven naturally, meta-tags that click, headers that hook.
✅ Fact-checked, research-backed writing that builds trust.
✅ Break down complex ideas without losing depth.
✅ Landing pages and product descriptions. Every word drives action.
How I Work
Listen First: Your brand’s voice, audience, and goals guide every sentence.
Deep Research: Industry trends, competitor gaps, data-backed insights.
SEO Precision: Tools like Ahrefs and SurferSEO ensure top rankings.
Edit Ruthlessly: Grammar-checked, plagiarism-free, Yoast-green-light-ready.
Deliver On Time: No missed deadlines—just polished content, ready to publish.
Let’s turn your content into a traffic magnet and customer converter.
Message me and I'll provide a free sample so you can check out my writing style.
How it works
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