Hire the Best Press Release Writers
in the United Kingdom

I’m Tabish Ali, a UK-based digital PR consultant helping brands, founders and experts earn media coverage through targeted journalist outreach. My work has secured coverage in Reuters, Vogue Business, Newsweek, GQ, Daily Mail and Digiday. I specialise in expert commentary, thought leadership and reactive PR. I interview founders and specialists, ask for the examples behind their claims and develop stories around what they know first-hand. You can bring me research, company news or an idea that needs developing. I’ll assess what makes it newsworthy, what evidence it needs and which publications have a reason to cover it. My portfolio includes reactive PR for a British mountaineer covered by Reuters and expert commentary on sleep tracking in GQ. I can support: - Expert commentary and thought leadership: developing informed contributions, interview pitches and arguments grounded in your spokesperson’s experience. - Reactive PR and newsjacking: identifying relevant news opportunities, preparing commentary and handling journalist requests. - Digital PR campaigns: finding stories in research, data and company announcements, then managing the outreach. - B2B PR and UK media relations: approaching business, national and trade publications with stories relevant to their readers. I research journalists by their beat and recent coverage, write the pitches and manage follow-ups and media enquiries. Press releases, written commentary and interview preparation are included where the brief requires them. You’ll know which stories we’re pursuing, who we’re approaching and what responses we receive. I’ll flag weak angles or gaps in the evidence before pitching. We can start with an expert interview and pitch, an outreach campaign around one story, or ongoing monthly public relations support. We agree the scope, timing and fee before work begins. Publication decisions remain with the outlet. Send me your website, who you want to reach and the material you have available. I’ll recommend a practical starting point.

UK based freelance PR consultant and expert in content creation with 20+ years experience. My expertise covers support for UK, US and EMEA clients and PR agencies. Key sector experience includes IT/Tech, B2B, Defence, Finance, Retail, Logistics and Travel (trade and consumer). Clients talk about my crisp, clear copy and the creativity and flair that I can bring to even the most technical projects. I love writing and enjoy learning about new clients and their businesses, but I also take great pleasure in welcoming back customers. Indeed, some clients on my books have been with me for over ten years - a testament to the fact that I always deliver on time, and that I'm am a reliable worker and a trusted partner. I can provide support in all areas of PR programme development and implementation and can work alone or as part of a team in roles equivalent to Account Director (this was the last full-time position I held at a PR agency). When working on content creation, my extensive PR experience enables me to understand how your writing project fits into wider campaign objectives and programme deliverables. It also allows me to offer guidance and counsel beyond my content creation services, if and when appropriate. My regular writing projects include: * Press releases * Media alerts * Case studies * Facebook & Instagram Ads * eCommerce sales emails * Web content * Blog entries and social media content * Bylines for media placement * White papers * Market research reports * Internal communications and documentation * Content for senior executives (such as LinkedIn copy)

Over 12 years on Upwork with 100% positive feedback. If ever there was a chance to blow my own trumpet, it's here on Upwork. So, if you want the GOLD STANDARD in copywriting, then you've come to the right place! I am consistently in the top 3% of more than 18 million Upwork freelancers and the pieces I ghost write often gain more than 100,000 monthly views. . It's nice to "meet" you, I'm Emma, an exceptionally experienced content writer/copywriter/blogger/press release writer/email marketing writer and SEO writer (Surfer-proficient), based in the UK. I'm able to copywrite for audiences across the world, with a thorough understanding of different demographics, markets and the ability to tailor my writing to your desired tone of voice. With outstanding job success, I’ve completed a very impressive 945+ Upwork copywriting and SEO writing jobs (in addition to private work). What’s more, I am a TOP RATED PLUS COPYWRITING AND CONTENT WRITING FREELANCER, on this platform since 2014 and now going into 2026! If you haven't already, why not take a look at my business website (Google writeminded). Before I delve into what I do - how about reading some of my feedback below? I have so many positive testimonials, too many to display, so here’s a tiny snapshot. "I love the newsletter. Have I ever told you how great you are? In the event I haven't, you're GREAT!" F.C, Savannah “Truly an exceptional content writer with superb flair and imagination who is completely adaptable to different business writing requirements, be it business literature, marketing emails, blogging or content, she always gets the tone spot on!” - J.B, Watford, client reference available if required. Here’s another: “Emma was a pleasure to work with. She understood my project in great detail, and I never had to explain the concept once. She is well informed about many subjects and definitely has a talent for writing. Above all this, she was always kind and prompt with delivery; she follows through on all her commitments and leaves you feeling confident in her work. I definitely look forward to working with her on an ongoing basis as my business develops further. It felt like she was a part of my team.” S.J, Toronto. Let’s face it, we can all write, but it’s about whether you can capture an audience, and the only way to do that is with outstanding, interesting and attention-grabbing copywriting. I've made you sit up and listen - right? With a proven track record in the written word, my clients are always delighted with what I create for them; be it for their website, a business article, brochure, advert, email campaign, thesis/dissertation proof & edit, or even a creative piece. I am confident in my ability to consistently deliver only the best and my service includes 3 rounds of edits, although my clients rarely ask for any changes. As well as thousands of online publications (ghost-written and under my name) I have also been published in various magazines/publications, including Today’s Child, My News, Chemist & Druggist, Professional Adviser, Weddings, and Ultimate Wedding. As you might have noticed, I'm what you might call omnichannel, I can pretty much write on any topic. Additionally, I can offer a voice-over service, please ask for samples. I've recorded quite a few podcasts to boot; you can look up Interface Financial Planning for something very recent and to hear my voice. So, you've already come this far, you've found one of the top freelance content writers on Upwork, all you need to do now is HIRE ME!

With over 15 years' experience as a journalist, editor, and copywriter, I have developed a clear and engaging writing style, an impeccable eye for detail, and thorough research and interviewing skills. And I never use AI - ever. Indeed, I am increasingly working with projects focused on protecting and generating human content. I write and edit across sectors, although my primary experience is in finance and investment, with specialisms in fintech, financial markets and investment funds analysis, digital assets, and sustainable finance. Additionally, I have over 6 years' experience as a public relations and communications consultant turning founders into thought leaders through ghostwritten content and organic media relations. In 2025, my boutique PR and communications firm was named among the world’s top agencies by the Symbol Awards in 2025 for delivering industry-leading results for our fintech clients. This combined experience makes me an adaptable and highly efficient storyteller – a skill that ensures my clients get their point across clearly, reach target audiences, and become thought leaders in their industries. I am used to independent work and need little instruction to start and complete a task or project. Equally, however, I enjoy working collaboratively within a team to get the job done. With a strong focus on delivering results, I am driven and motivated while understanding the importance of flexibility in getting the best result. I look forward to working with you and contributing to your success.