Hire the Best Sales Strategy Freelancers in Michigan

Proven Sales & Lead Generation Strategies for B2B Brands (Industrial, SaaS & Manufacturing) Most companies don’t actually have a marketing problem. They have a clarity problem. Your messaging may be too technical, too product-led, too service-focused, or too close to what everybody else in your industry is saying. And in today’s crowded marketplace, you only have a few seconds to capture attention before prospects move on. If potential clients can’t quickly understand: • what you do • who you help • why you’re different • and why they should care you lose them fast. That’s where strategy changes everything. Whether your business needs stronger positioning, better lead generation, trade show strategy, LinkedIn visibility, email campaigns, case studies, branding direction, website improvements, sales enablement tools, or a more cohesive marketing strategy overall, the goal is the same: Create momentum that drives measurable business growth. 🐝 ME: Are you ready to work with a strategic marketing partner who understands how to connect sales strategy, messaging, branding, lead generation, and marketing execution into one cohesive growth system? For close to 20 years, I’ve helped companies strengthen positioning, improve messaging, increase visibility, support sales growth, and create marketing systems designed to generate real revenue momentum. This work goes far beyond basic marketing execution. It’s where sales consulting meets marketing strategy and execution. My expertise often includes: • Trade show and experiential marketing strategy • Booth engagement campaigns and lead generation concepts • LinkedIn thought leadership and content strategy • Messaging and positioning refinement • Email marketing campaigns • Website conversion strategy and direction • Customer case studies and testimonials • Brand development and strategic direction • Sales enablement tools and one-pagers • Interactive marketing concepts and campaign development My campaigns and creative concepts are often copied by my clients' competitors after they gain traction in the market, especially within niche B2B and industrial industries where standing out is difficult and truly differentiated marketing is rare. When your messaging, branding, campaigns, and customer experience are strong enough to influence the market, competitors eventually start following your lead instead of setting it. I’ve also helped clients earn recognition and top rankings in independent industry magazine advertising studies, proving that strong creative and strategic messaging still influence buyer attention and purchasing behavior. 🐝 YOU: Would you like someone on your team who is strategic, creative, highly responsive, collaborative, and genuinely invested in helping your business grow? The best partnerships happen with companies that are growth-minded, decisive, open to creative thinking, and ready to build momentum instead of continuing to throw money at disconnected marketing tactics. Because finding the right strategic partner is not easy. Many of my clients stay with me for years because my approach is highly collaborative, fast-moving, and focused on creating real-world business results instead of vanity metrics. If I don’t believe I can create strong results for your business, I’ll tell you honestly upfront. 🐝 US: When strategy, messaging, branding, marketing, and sales alignment finally start working together, everything becomes easier: • sales conversations improve • lead quality improves • visibility grows • referrals increase • momentum compounds 🏆 A FEW RECENT CLIENT WIN$ 🏆 ⭐ Helped develop trade show campaigns that increased booth engagement and lead generation ⭐ Created high-conversion messaging and sales materials for industrial and energy companies ⭐ Built LinkedIn and email campaigns tied directly to revenue opportunities ⭐ Helped companies refine positioning to compete more effectively in crowded B2B markets ⭐ Created interactive marketing concepts designed to educate prospects while capturing qualified leads ⭐ Helped businesses strengthen messaging so prospects immediately understood their value and differentiation ⭐ Helped clients earn recognition and top rankings in independent industry advertising studies for standout print advertising campaigns Because the companies that stand out are rarely the companies doing the most marketing. They’re the companies communicating the clearest value with the strongest strategy behind it. Many of my clients tell me they wish they had hired me sooner because once the messaging, positioning, and strategy finally align, growth starts feeling far more natural and far less forced. If you’re looking for a highly strategic creative partner who understands both sales and marketing, thinks beyond disconnected tactics, and knows how to turn expertise into compelling campaigns that create measurable momentum, let’s connect soon. To Your Success, Cheryl Heppard (rhymes with Leopard)

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I've produced over $90M in profit as a sales manager and consultant. B2B Sales & Revenue consulting is all I do. I'm not a jack of all trades, marketer or cold caller. I design strategies, processes, training, and tech stacks that make your sales team perform better. I own a tiny sales consulting company, IRC Sales Solutions. People hire me to: --Use AI in their sales process --Automate their sales process --Build onboarding or training curriculum --Build or improve sales strategies --Build or improve sales processes --Build or improve commission structure or compensation plan --CRM setup or optimization --Create sales call scripts or email sequences --Create sales enablement content --Build or improve lead generation Recent results with a Series-B SaaS company: ---Increased ARR sold per month by 77% ---Increased deals generated by 34% ---Increased meetings booked by 38% ---Increased outbound calls by 81% Recent results with a full-service agency: ---Increased won deals by 75% in four months ---Increased average contract value from $36k/year to $48k/year within a year ---Doubled proposal-to-close conversion rate within a year In my previous full-time sales manager role: ---Managed 90+ sales reps averaging $1.5 million in net profit per month ---Grew YoY net profit by an average of 106% ---Grew YoY volume by an average of 72% In my previous full-time sales representative role: ---#1 sales rep out of 90 as a senior sales rep ---Earned company up to $100k net profit per month ---Became the first sales rep to ever hit commission while still in training General Experience: ---Sales (15 years) ---Negotiation (10 years) ---Sales Management (10 years) ---Logistics/Freight (8 years) ---HubSpot (5 years, partner) ---Lofty ---Salesforce, Pipedrive, Zoho ---Outreach.io, Apollo, Reply.io, Growbots ---Infotelligent, ZoomInfo, Lusha, Apollo ---Contract Law ---B.A., Sales & Business Marketing I'm trained in the following Sales Methodologies: ---MEDDICC ---Challenger Sales ---Sandler Sales ---SPIN Selling ---Solution (Consultative) Selling ---Predictable Revenue / Cold Calling 2.0 ---HIRO Pipeline Framework (Refine Labs) "Sales organizations that have a closely monitored, strictly enforced, or automated sales process are twice as likely to perform well compared to organizations who have a nonexistent or informal structure." -Harvard Business Review

I am a definite Sales and Marketing Go Getter!! I have good points across the board. I am a person who thinks positive and therefore will always be successful as part of a team and one on one! Moving on and perseverance with individuals of a questionable status are what sets me apart from your every day mainstream employee! If you would like to discuss my negative marks/comments, please feel free to do so. I am a fantastic team member and I have plenty of references to give you with pleasure. I strive to be a part of virtual office management in the boundaries of Marketing, Advertising, Sales, Internet Research, Travel/Tourism, Medical, IT and/or an office team environment, on an upscale learning level, obtaining knowledge of current technology as well as learning and applying that knowledge to the workplace on a constant interval. Marketing and Computer Science Education are what I bring to the table along with creating that full presence that all businesses need to be seen digitally and directly! I've worked on projects with companies such as OnTarget Partners, MobileIT, OpenDrive, Ford Motor Company, Chrysler Corp., Skype, a vast arrays of health, fitness and wellness companies/firms, Charles Reinhart, Century 21 Real Estate, just to name a couple. I also have been involved with BNI where last term I served as the Web Master for Adrian, Michigan: BNI Lenawee. BNI is Business Network International where a group of individuals meet, get to know their fellow members, the community and warm referrals! Gained an award/recognition for being in the Top 10% of total LinkedIn Members for the most searched profile and outstanding marketing strategy for 2012 through 2023. Again, I have impeccable references from Business Owners/CEOs available upon request!

I help companies build sales engines that actually work, and you don't need a full team to start. Most reach out after skipping outreach completely, running on caffeine and referrals. Then they try agencies; style, no substance, and get burned. Next is usually the DIY route, that brings burn out. After 15+ years in the trenches (sports nutrition, real estate, finance, tech, you name it), I've seen founders and small teams hit the same walls: - No clear idea who to target, burning cash chasing wrong prospects - Sales efforts built on brute force instead of repeatable, scalable systems - Outreach campaigns that look great but dont' deliver REAL results - Buying tech tools before building a clear processes I don't think i'm special. I've just seen, over and over, success coming from strategy and timing. You won't just get a strategy doc and a goodbye wave from me. You'll get someone to build & execute alongside you. I'll design your sales system from scratch, test it with real people (yes, actually talk with leads), tweak it until it works, then pass off or move on to a new vertical. I believe in value over vanity, so here's proof I deliver results, from clean process to actual revenue: - Transformed a near-bankrupt brand from $14K/mo to $200K+/mo, leading to acquisition (LG Sciences - Nutrition Mfg/Retail/E-comm). - Personally closed $1.5M in new contracts in 8 months (Mark One Medical - PPE Manufacturer). - Achieved appointment setting rates nearly double industry standards (Hardesty Hackett - Management Consulting). - Drove $228K in new annual sales in 5 months (America's Back Office - B2B HRO/PEO). I work as a team member, fully invested in our revenue and real growth. Not vanity metrics or flashy tech stacks. just results. --- "Jason delivered closing rates far above industry standards. Open, candid, results driven—we'll definitely partner with him again." – Hardesty Hackett & Partners "One of the best remote freelancers we've worked with. Highly recommended." – ipassio.com (SaaS) "Jason was a tremendous asset and a perfect match for startups and small teams." – Sales & Biz Dev Client -- If you're tired of guesswork, let's talk. Worst case, you walk away clearer on your sales approach. -- Core Skills: • B2B Sales System Architecture • Multi-channel Outreach Design • CRM Strategy and Implementation • Custom Automation Development • Marketing and Sales Process Integration • AI Implementation for Growth • Email Deliverability Optimization Tools & Technologies: • HubSpot, Salesforce, Pipedrive, folkCRM, Airtable • Lemlist, Instantly.ai, Apollo, LinkedIn Sales Navigator • ChatGPT, DALL·E, Sora, Claude, Cline, Open WebUI, Ollama, OpenRouter • Cloud and Local LLM setups • Python, Node.js, Firebase, FastAPI • Make.com, Zapier • Custom AI Systems and Integrations

Results-Driven Sales Expert | Copywriting & Marketing Specialist I’ve closed over $4 million in deals and worked with thousands of clients across various industries. My expertise spans sales strategy, persuasive copywriting, and data-driven marketing that converts. - High-impact sales copy - Lead generation strategies - Proven track record of driving revenue and business growth.