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in Australia

Your brand is talking before you say a word, the question is what it's saying. I'm a brand identity, UI/UX, and presentation designer with a Master of Design (UNSW) and 7+ years of experience, including senior and team lead design roles before moving to freelance. I don't do generic, and I don't dress up templates as custom work, every project is built from your brief up. WHAT I DESIGN 🎯 Brand Identity & Logo Design Logo Design, Brand Identity Systems, Brand Kits, Visual Identity, Rebranding, Business Card & Stationery Design 💻 UI/UX & Web Design Website Graphics, UI Visual Design, Landing Pages, Figma, Web Design Support, Responsive Design 📊 Presentations & Pitch Decks Investor Decks, Pitch Decks, PowerPoint & Canva Presentation Design, Data Visualization, Infographics 📦 Print & Packaging Design Brochures, Flyers, Packaging, Marketing Collateral, Print-Ready Files 📱 Social Media & Digital Design Social Media Graphics, Digital Campaign Assets, Instagram Content, Video & Reels Editing (Canva) INDUSTRIES I'VE DESIGNED FOR Health & Wellness, Real Estate, Food & Beverage, Finance & Fintech, Tech Startups, Education, Fashion & Lifestyle, Non-Profits WHY CLIENTS WORK WITH ME ✔ Adobe Certified Expert - professional-grade execution, not guesswork ✔ Design built strategically from your brief, not pulled from a template library ✔ Fast turnaround, clear communication, no wasted time ✔ Files delivered ready to use - print-ready, export-ready, developer-ready ✔ Background in senior in-house design roles, not just freelance-only experience THIS IS FOR YOU IF ✔ You need design that looks high-end without the agency price tag ✔ You've worked with designers before and been disappointed by generic output ✔ You want someone who gets the vision fast and runs with it ✔ You're building something serious and need visuals that reflect that Send me your brief, rough is fine. The clearer you are about what you're building, the faster I can show you what it could look like.

Businesses that tender for government contracts, win commercial work, or pitch for partnerships need documents that look professional and put their best foot forward. Whether it be a capability statement, brand identity, company profile or services brochure, it needs to reflect the quality of your work and not be a generic template your competitor is using too. I'm Andrew Torrens, a senior graphic designer and brand identity specialist based in Brisbane, Australia. I've spent over 15 years working inside Australian businesses in the industrial sector and have a strong understanding of how B2B clients think, what procurement teams look for, and what makes a corporate document actually work in the real world. What I design: ✅ Capability statements: clean, structured, print-ready and built for tendering ✅ Company profiles: professional documents that represent your business at its best ✅ Brand identity: logo design, brand guidelines, style guides, colour and typography ✅ Brochures and marketing collateral: aligned to your brand, ready for print or digital ✅ Pitch decks and investor presentations Who I work with: I specialise in Australian businesses in construction, trades, engineering, infrastructure, mining, compliance, and professional services. If you're a contractor who needs to respond to a government tender, a growing business that needs to look the part when you walk into a new client meeting, or a company that's outgrown its current brand, I'm your designer. Why work with me: ✅ 100% Job Success Score on Upwork and Top Rated Talent verified ✅ Fast turnaround with drafts closely aligned to your end result ✅ I bring marketing strategy thinking to every design brief, not just visual execution ✅ Your project is solely completed by me - no agencies, no juniors I respond within 1 hour during Australian business hours. Send me a message and let's discuss your next project.

As a seasoned Videographer, Photographer, and Editor with 7 years of industry experience, I bring creativity and technical expertise to all video and photo production facets. My collaborations with renowned brands such as Ultra Music Festival, Dîner en Blanc, Seafolly, and Sail Croatia underscore my capability to deliver compelling content for high-profile clients. I specialize in managing comprehensive video and photo production processes, adeptly handling corporate events, promotional videos, commercial projects, and artistic endeavors. My track record for creating engaging, marketable content on digital platforms is complemented by a commitment to seamless project execution and client satisfaction. Skilled in Adobe Premiere Pro, After Effects, Encoder, Topaz AI , Photoshop, and Lightroom, I leverage state-of-the-art tools to produce high-quality visuals that resonate with audiences. My approach is driven by a passion for visual storytelling and a dedication to exceeding client expectations. Excited about the opportunities on Upwork, I am eager to contribute my expertise and collaborate on projects that challenge and inspire. Let's create something exceptional together!

Tired of marketing campaigns that don't deliver a clear return on investment? I'm a Performance Marketer with over 10 years of experience helping businesses achieve significant, measurable growth through data-driven digital advertising. My approach is simple: I treat your budget as if it were my own, focusing every action on maximising your ROI. Whether you're looking to increase sales, generate qualified leads, or boost your online visibility, I build full-funnel strategies that turn clicks into customers. When you hire me, you get more than a freelancer, you get a strategic partner dedicated to your success. You can expect: -Strategic Growth, Not Just Clicks: I focus on attracting high-intent customers, not just vanity traffic. -Data-Driven Decisions: Every recommendation is backed by in-depth analysis to ensure we're optimising for what works. -Proactive Communication: You will always be kept in the loop with clear, concise reporting and forward-thinking ideas. Proven Results & Project Highlights: 1. E-commerce Revenue & ROAS Transformation (82% Revenue Growth) For an e-commerce brand facing stagnant sales, I engineered a full-funnel turnaround. By overhauling their Google Shopping campaigns, implementing a sophisticated dynamic retargeting strategy on Meta, and running A/B tests on their product pages, we achieved an 82% YoY increase in revenue and a 35% improvement in Return on Ad Spend (ROAS) in just six months. 2. B2B SaaS Organic Traffic & Lead Generation (250% Traffic Growth) A B2B SaaS client was over-reliant on expensive ads. I built a sustainable organic growth engine by executing a full technical SEO audit, developing a content strategy targeting high-intent keywords, and building their domain authority. This resulted in a 250% increase in organic traffic and a 60% uplift in marketing-qualified leads (MQLs) over 12 months. 3. Omnichannel Product Launch (Exceeded Sales Targets by 45%) Tasked with launching a new DTC product, I orchestrated an integrated campaign using programmatic display (DV360) and TikTok for awareness, Google Search and Meta for conversion, and email for nurturing. This cohesive strategy surpassed initial sales projections by 45% in the first quarter. My Areas of Expertise Include: -Paid Advertising (PPC): Google Ads (Search, Shopping, PMax, SA360, DV360), Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads. -Search Engine Optimisation (SEO): Technical Audits, On-Page & Off-Page Strategy, Keyword Research, Content Optimisation. Strategy & Analytics: Conversion Rate Optimisation (CRO), A/B Testing, Google Analytics (GA4), Full-Funnel Strategy, Budget Management. If you're looking for a reliable, results-obsessed marketer to take your brand to the next level, I'm ready to help.