You will get Value Proposition Framework by ex-Google
Project details
ou will get a complete value proposition and messaging framework — a structured document defining what you sell, who it is for, why it is distinctly valuable, and exactly how to communicate it across your website, ads, and sales conversations.
Scope:
Target buyer definition — who specifically this is for, what they care about, and what triggers their decision to buy
Core value proposition — one clear statement of the value you deliver and why it matters
Messaging pillars — the three to four key messages that support the value proposition across all touchpoints
Differentiation statement — how you stand apart from direct competitors in language your buyer understands
Proof points — the evidence that makes each claim credible
Headline and tagline options — three to five variations ready to test on your website or in ads
Application guide — how to use the framework in your website copy, ad creative, and sales conversations
Delivered as a Google Doc your team uses as the messaging source of truth
Scope:
Target buyer definition — who specifically this is for, what they care about, and what triggers their decision to buy
Core value proposition — one clear statement of the value you deliver and why it matters
Messaging pillars — the three to four key messages that support the value proposition across all touchpoints
Differentiation statement — how you stand apart from direct competitors in language your buyer understands
Proof points — the evidence that makes each claim credible
Headline and tagline options — three to five variations ready to test on your website or in ads
Application guide — how to use the framework in your website copy, ad creative, and sales conversations
Delivered as a Google Doc your team uses as the messaging source of truth
Language
English, Portuguese, SerbianWhat's included
| Service Tiers |
Starter
$200
|
Standard
$375
|
Advanced
$450
|
|---|---|---|---|
| Delivery Time | 2 days | 3 days | 4 days |
Number of Revisions | 0 | 0 | 0 |
Executive Summary | - | - | - |
Company Description | - | - | - |
Industry & Competitor Analysis | - | - | - |
SWOT Analysis | - | - | - |
Customer Analysis | - | - | - |
Tailored Marketing Plan | - | - | - |
Review & Critique | - | - | - |
Financial Forecast | - | - | - |
Investor List | - | - | - |
Outreach Email Copy | - | - | - |
About Sasha
Ex-Google | Fractional CRO | Sales & Ads Consultant | Go-to-Market
Lisbon, Portugal - 9:29 pm local time
Direct ── Transparent ── Pragmatic ── Results-Led
WHO I AM
Today I run my own independent advisory firm, built from scratch to multimillion-euro revenue across two active markets. Before that, I spent five years at Google as a Senior Growth Consultant, advising C-level executives at high-growth companies on scaling revenue and maximising digital investment. My commercial foundation was built in technology and telecoms at TIMWETECH, leading global commercial deals from Los Angeles and Lisbon. Earlier I worked in consumer goods at L'Oréal and Heineken across Europe and East Africa, where I learned how brands are built, products are launched, and markets are entered.
16 Years. 4 Continents. 14 Countries. 5 Languages.
EMBA, Loyola Marymount University (Beta Gamma Sigma, top 20%).
Speaker at Affiliate World Europe, AWSummit Affiliates, and SiGMA.
WHAT I DELIVER
1. FRACTIONAL CRO & SALES TRANSFORMATION
I help companies move from hero-based to system-based sales. If your founder is the only person who can close a deal, you don't have a business — you have a job.
- Sales Playbook: ICP definition, outbound sequences, discovery scripts, and objection handling that convert.
- Revenue Acceleration: A diagnostic approach to find where the funnel is leaking and implementing a 90-day fix to stabilize and grow revenue.
- Sales Training: I train your team on B2B/B2C qualification and live closing techniques to improve conversion at the bottom of the funnel.
2. PERFORMANCE MARKETING - THE GOOGLE INSIDER EDGE
Stop wasting budget on best practices that don't apply to high-growth complexity. I provide an insider's view on how to win.
- Google Ads Strategic Review: Account structure, bidding strategies (tCPA/tROAS), and signal quality - feeding the algorithm the right data to drive profit, not just clicks.
- Compliance & Policy: Leveraging my insider knowledge to navigate complex account verifications, policy flags, and suspension resolution-critical for high-scale advertisers.
- Performance Audit: Channel mix across affiliate, ecom, and lead-gen. Identify cannibalization and attribution errors that inflate your perceived ROI.
3. GTM STRATEGY & MARKET ENTRY
Reducing the risk of entering new territories or launching new products with proven frameworks.
- Iberian Market Entry: GTM for Portugal or Spain - localisation, competitive mapping, and channel selection based on five years advising these markets at Google.
- Launch Roadmap: 90-day execution plan covering messaging, audience segmentation, and route-to-market.
- Product-Market Fit Stress Test: Evaluating your pricing and positioning against local incumbents to ensure your value proposition translates across borders and cultures.
4. COMMERCIAL DIAGNOSTICS & MESSAGING
Most marketing problems are positioning problems. If the message is wrong, no amount of traffic will save you.
- 7-Dimension Diagnostic: Product, Pricing, Sales Process, Audience, Geography, Messaging, and Unit Economics.
- Website and Conversion Audit: Identify where your site loses the argument for your value. I rewrite key commercial touchpoints to drive action.
- Lead Gen Audit: From quantity to quality - fix friction in lead capture so your team speaks only to high-intent prospects.
5. FOUNDER ADVISORY & VENTURE GROWTH
Strategic support for founders navigating from Seed to Series A.
- Fundraising Readiness: Sharpen the commercial narrative and stress-test the pitch deck for investor scrutiny.
- Personal Brand and LinkedIn: Profile rewrite and positioning for speaker preparation an job applicants.
- Executive Coaching: International expansion, team management, and career transitions for high-growth leaders.
WHO THIS IS FOR
Founders, commercial leaders, and growth-stage companies. You are likely a good fit if:
- Revenue is not growing as fast as it should and the reason is not obvious from the inside.
- Your website and sales materials do not communicate your real value to your target audience.
- You are preparing for a fundraise, market entry, or pivot and want it stress-tested before you commit capital.
HOW WE WORK
I prioritise depth and results over volume. To ensure we are a fit, please send:
- Your current commercial challenge or revenue bottleneck.
- Your goals for the next 30 to 90 days.
- Your preferred engagement: Diagnostic, Project, or Fractional Retainer.
I respond within 24 hours with a direct answer on whether I can help. Generic messages will not receive a reply.
Steps for completing your project
After purchasing the project, send requirements so Sasha can start the project.
Delivery time starts when Sasha receives requirements from you.
Sasha works on your project following the steps below.
Revisions may occur after the delivery date.
Brief Review
Framework Build