You will get a complete brand identity system: logo, guidelines & brand book
Top Rated
Project details
A logo alone will not make customers trust you. A brand system will. You will get a complete identity built the way agencies build them: research into your market first, then a logo family, colors and typography, then documented brand guidelines your team, printers and developers can follow without guessing.
I have designed brand books for insurance, fintech, POS, food and wellness brands across the US and EU. Top Rated, 100% Job Success, 177 completed contracts.
What makes this different: I design identity, packaging and web UI myself, so your brand looks the same on a label, a sales deck and a landing page. No consistency gaps between three different freelancers.
Every project starts with 2-3 creative directions and rationale. You approve the direction before I build the full system, so there are no surprises at delivery.
Source files included (AI, EPS, PDF, PNG, SVG, and Figma where applicable). Print-ready with correct color profiles. Full commercial rights transfer to you on completion.
I have designed brand books for insurance, fintech, POS, food and wellness brands across the US and EU. Top Rated, 100% Job Success, 177 completed contracts.
What makes this different: I design identity, packaging and web UI myself, so your brand looks the same on a label, a sales deck and a landing page. No consistency gaps between three different freelancers.
Every project starts with 2-3 creative directions and rationale. You approve the direction before I build the full system, so there are no surprises at delivery.
Source files included (AI, EPS, PDF, PNG, SVG, and Figma where applicable). Print-ready with correct color profiles. Full commercial rights transfer to you on completion.
Illustration Type
Flat/MinimalistWhat's included
| Service Tiers |
Starter
$250
|
Standard
$400
|
Advanced
$500
|
|---|---|---|---|
| Delivery Time | 2 days | 3 days | 4 days |
Number of Revisions | 2 | 3 | 4 |
Logo Design | |||
Typography Guidelines | |||
Brand Book Design | - | ||
Color Palette | |||
Logo Usage Guidelines | - | ||
Iconography Guidelines | - | - | |
Do's and Don'ts | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$75 - $150
Additional Revision
+$45
Logo Usage Guidelines
+$40
Iconography
+$40
Do's and Don'ts
+$49
Logo Design (extra concept direction)
(+ 1 Day)
+$25
Color Palette (extended secondary palette)
+$25Frequently asked questions
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MG
Mikkel G.
Jul 5, 2026
Trainee.in - LLM AI Brand Development
AD
Anthony D.
May 20, 2026
Need a Graphic Design artist to enhance/create designs for a Christian clothing brand.
SAIMA was a pleasure to work with. She seemed genuinely interested in my project. She did seem to bill a lot of hours for the work that was done compared to other Graphic Design artists I have worked with. Overall, it was a good experience.
JC
Jeffry C.
May 6, 2026
Logo & Brand Identity Designer Needed for Law Firm Rebrand
MG
Mikkel G.
Apr 10, 2026
CanEduDev - Web Design
BP
Brian P.
Mar 18, 2026
Workbook Creation for Lighthouse
Saima is fast and efficient. Good communication as well.
About SAIMA
Brand Identity Designer | Logos, Guidelines, Packaging | UI in Figma
100%
Job Success
Lahore, Pakistan - 2:35 pm local time
Most freelancers will sell you a logo. A logo is not a brand. A brand is a SYSTEM: a logo family, colors, typography, usage rules, packaging, social templates and web UI that all speak the same language. That consistency is what makes customers trust you, and trust is what converts.
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗘𝗟𝗜𝗩𝗘𝗥
1) 𝘽𝙍𝘼𝙉𝘿 𝙄𝘿𝙀𝙉𝙏𝙄𝙏𝙔 𝙎𝙔𝙎𝙏𝙀𝙈𝙎
Logo design (primary, secondary, marks), color palettes, typography, complete brand guidelines / brand books your team and vendors can actually follow. Recent brand books include an insurance group (Old West Mexico), a POS platform (CirusPOS), a fintech expense tool (SpendPro), and consumer brands across the US and EU.
2) 𝙋𝘼𝘾𝙆𝘼𝙂𝙄𝙉𝙂 & 𝙇𝘼𝘽𝙀𝙇 𝘿𝙀𝙎𝙄𝙂𝙉
Retail packaging, supplement and product labels, food and candy packaging, print-ready files with correct dielines the printer will not bounce back. I know print production, so what you approve on screen is what arrives in the box.
3) 𝘽𝙍𝘼𝙉𝘿-𝙇𝙀𝘿 𝙐𝙄 𝘿𝙀𝙎𝙄𝙂𝙉 𝙄𝙉 𝙁𝙄𝙂𝙈𝘼
Landing pages, brand websites and marketing UI designed in Figma, so your new identity does not fall apart the moment it goes digital. Clean auto-layout files, organized components, developer-ready handoff.
𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗞𝗘𝗘𝗣 𝗖𝗢𝗠𝗜𝗡𝗚 𝗕𝗔𝗖𝗞
- 100% Job Success, Top Rated, 3,200+ hours, zero missed deadlines
- One designer for identity + packaging + web UI = no consistency gaps between vendors
- Research first: I study your market and competitors before I touch a color
- Print production knowledge that saves you money before mistakes get printed
- Fast, structured communication (avg response under 4 hours)
𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞
𝙎𝙩𝙚𝙥 1: Discovery: your goals, audience, and competitors (free 15-minute chat or paid strategy call)
𝙎𝙩𝙚𝙥 2: Direction: 2-3 creative routes with rationale, you pick one
𝙎𝙩𝙚𝙥 3: System: full identity built out, guidelines documented
𝙎𝙩𝙚𝙥 4: Rollout: packaging, print, and landing page UI applied from the same system
𝗧𝗢𝗢𝗟𝗦: Adobe Illustrator, Photoshop, InDesign, Figma (auto-layout, components, prototyping)
𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗼𝗽𝘁𝗶𝗼𝗻 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁?
Send me a message with a line about your business, or book my Brand Strategy & Identity Call from the consultation section below. I will come back with first thoughts on your brand within 24 hours.
Steps for completing your project
After purchasing the project, send requirements so SAIMA can start the project.
Delivery time starts when SAIMA receives requirements from you.
SAIMA works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery
I review your requirements, market and 2-3 competitors, and confirm scope with you.
Creative direction
I present 2-3 logo directions with rationale. You pick one.