You will get a comprehensive verbal identity with TOV guidelines and examples

Project details
My approach stands out for its flexibility and depth, built upon over 20 years of deep brand experience across a diverse array of industries. I specialize in tailoring messages to various audiences and mediums, ensuring each project receives meticulous attention. When it comes to tone of voice deliverables, mine excel in clarity, consistency, and resonance with the intended audience. By blending professionalism with personality, my content establishes an authentic connection that captivates and engages readers effectively.
Industry
Health & Wellness, Nonprofit, Real Estate, Retail & Wholesale, OtherLanguage
EnglishWhat's included
| Service Tiers |
Starter
$200
|
Standard
$300
|
Advanced
$450
|
|---|---|---|---|
| Delivery Time | 2 days | 4 days | 7 days |
Number of Revisions | 1 | 2 | 3 |
Mission & Vision Statement | |||
Brand Narrative | - | ||
Target Audience & Positioning | |||
Voice & Tone Guidelines | |||
Brand Design Guidelines | - | - | |
Business Name & Slogan |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$50 - $100
Key messages
(+ 1 Day)
+$75
Illustrations of usage
(+ 1 Day)
+$75
Wordbank
(+ 1 Day)
+$25
8 reviews
(6)
(1)
(0)
(1)
(0)
JE
JH E.
Aug 12, 2024
I had a great experience working with Smita. She delivered outstanding work on our brand storytelling playbook, capturing our brand's essence beautifully. The process was smooth and efficient. Highly recommended.
NJ
Nitasha J.
Jun 25, 2025
Creative writing for different businesses
BS
Barry S.
Oct 28, 2024
Advertising Consultant
JE
JH E.
Aug 12, 2024
You will get a comprehensive verbal identity with TOV guidelines and examples
I had a great experience working with Smita. She delivered outstanding work on our brand storytelling playbook, capturing our brand's essence beautifully. The process was smooth and efficient. Highly recommended.
NV
Negin V.
Jul 27, 2024
Brand Identity and Business Name Search USA/Canada ONLY
TS
Tommy S.
Apr 15, 2024
Senior Brand CopyWriter
About Smita
Brand Strategist + Creative Storyteller
81%
Job Success
Vancouver, Canada - 2:45 am local time
I have been part of the advertising world for over 20 years, and have worked in agencies across Mumbai, Dubai and Vancouver. During the latter half of my time in Dubai I had the privilege to work on some of the world’s best-known hospitality, luxury and destination brands, helping author brand positioning and strategy documents, creating communication strategies for both local and global brand awareness and crafting stories that resonated with the audience via the medium of print, video, social media and on-ground initiatives. In my current role in Vancouver, I continue to hone my skills in storytelling, helping places big and small evolve into meaningful brands for the long term.
I have worked at leading multinational agencies in three countries, and have also spent time learning the intricacies of the digital world, with a two-year stint as an Information Architect at a leading digital company. Along the way, I have also published a book of short stories.
Steps for completing your project
After purchasing the project, send requirements so Smita can start the project.
Delivery time starts when Smita receives requirements from you.
Smita works on your project following the steps below.
Revisions may occur after the delivery date.
Understand Your Brand Identity
I begin by thoroughly understanding your brand's identity, values, mission, and target audience. What sets your brand apart? What emotions and associations do you want to evoke in your audience?
Analyze Your Audience
I conduct research to understand your target audience's demographics, preferences, language usage, and communication channels. This will help me tailor your voice to resonate with them effectively.






