You will get a Custom Brand Voice & Content Pillars Strategy Guide
Project details
If your brand sounds different every week on social media, your audience won't know who you are, and they won't follow you for long.
A strong brand voice is the foundation of every piece of content you create. It's what makes your audience recognize you instantly, trust you consistently, and choose you over competitors.
With 6+ years of experience in brand strategy and digital marketing, working with companies ranging from financial institutions to entertainment brands, I help businesses define exactly who they are, how they speak, and what they stand for online.
This project delivers a complete, ready-to-use Brand Voice & Content Strategy Guide: your brand's personality, tone, audience personas, content pillars, and platform recommendations, all in one clear document your entire team can follow.
No more guessing what to post. No more inconsistent messaging. Just a brand that sounds like itself, every single time.
A strong brand voice is the foundation of every piece of content you create. It's what makes your audience recognize you instantly, trust you consistently, and choose you over competitors.
With 6+ years of experience in brand strategy and digital marketing, working with companies ranging from financial institutions to entertainment brands, I help businesses define exactly who they are, how they speak, and what they stand for online.
This project delivers a complete, ready-to-use Brand Voice & Content Strategy Guide: your brand's personality, tone, audience personas, content pillars, and platform recommendations, all in one clear document your entire team can follow.
No more guessing what to post. No more inconsistent messaging. Just a brand that sounds like itself, every single time.
Industry
Education, Financial Services, Health & Wellness, Media & Entertainment, Retail & WholesaleLanguage
English, PortugueseWhat's included
| Service Tiers |
Starter
$150
|
Standard
$300
|
Advanced
$500
|
|---|---|---|---|
| Delivery Time | 3 days | 6 days | 10 days |
Number of Revisions | 1 | 2 | 3 |
Mission & Vision Statement | - | - | |
Brand Narrative | - | ||
Target Audience & Positioning | |||
Voice & Tone Guidelines | |||
Brand Design Guidelines | - | - | |
Business Name & Slogan | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$75 - $250
Additional Revision
+$40
Brand Narrative
(+ 3 Days)
+$75
Brand Design Guidelines
(+ 3 Days)
+$100
Social Media Bio Rewrite
(+ 2 Days)
+$40Frequently asked questions
About Barbara
Social Media Manager | Marketing Assistant | Content Strategy
Rio de Janeiro, Brazil - 2:26 pm local time
I help brands and businesses build a real social media presence through strategic content, clear brand messaging, and consistent community management that turns followers into actual customers.
With 6 years of experience in social media, digital marketing, and content strategy, working with brands, influencers, and agencies across multiple industries, I understand what makes people stop scrolling, engage, and come back.
My background includes two experiences at Walt Disney World through the Disney College Program, where I learned firsthand what world-class brand experience and customer-centric storytelling look like in practice. That mindset shapes every strategy I build.
Here's how I can support your brand:
👩🏻💻 Social Media Management: consistent, on-brand content across Instagram, TikTok, LinkedIn, and Facebook that builds presence and drives engagement
🧠 Content Strategy: editorial planning, content pillars, and messaging frameworks aligned with your brand voice and business goals
📊 Marketing Assistant Support: campaign execution, performance reporting, competitor research, and day-to-day marketing operations
👥 Community Management: engaging with your audience, managing comments, and building the kind of connection that creates loyal customers
📝 Brand & Content Strategy: full-funnel thinking from awareness to conversion, built around your specific audience and goals
My work is rooted in strategy, creativity, and genuine care for the brands I work with. I'm not here just to post content, I'm here to make sure every piece of content has a purpose and moves your audience toward something.
TECHNICAL SKILLS
✓ Strategy: social media strategy, content strategy, brand messaging and editorial planning
✓ Platforms: Instagram, TikTok, LinkedIn, Facebook and YouTube
✓ Analytics: performance reporting, KPI tracking and campaign optimization
✓ Tools: Meta Business Suite, Google Analytics, Notion, Canva and Google Workspace
✓ AI: currently completing an MBA in Artificial Intelligence for Business, applying AI tools to marketing strategy and content creation
If you're ready to turn your social media into a strategic asset that actually builds your brand, I'd love to support you. Let's talk and build something that grows!
Steps for completing your project
After purchasing the project, send requirements so Barbara can start the project.
Delivery time starts when Barbara receives requirements from you.
Barbara works on your project following the steps below.
Revisions may occur after the delivery date.
Client submits brand details and goals
Brand, audience and competitor research