You will get a Minimum Viable Brand with your why, mission, vision, brand archetype +
Project details
I specialize in helping businesses define their purpose and craft compelling, actionable brand strategies. With years of experience in branding, & marketing, I’ve worked with entrepreneurs, startups, and established companies to build brands that resonate with their audiences.
I focus on creating a Minimum Viable Brand (MVB)—a lean but powerful framework that captures the essence of your brand without unnecessary complexity. I understand that time and resources are limited, which is why I focus on the essentials: your “why,” mission, vision, audience, and positioning. This foundation not only helps you launch quickly but also establishes a strategic guide for future growth.
We start with a deep discovery session where we uncover your business goals, unique value, and target audience. From there, I’ll guide you through defining your purpose, crafting a mission and vision, and identifying your brand’s personality and positioning. Every step is collaborative, ensuring the final output reflects your brand's essence.
I’m here to help you cut through the noise and create a focused, strategic brand that inspires your team, engages your audience, and stands out in the market.
I focus on creating a Minimum Viable Brand (MVB)—a lean but powerful framework that captures the essence of your brand without unnecessary complexity. I understand that time and resources are limited, which is why I focus on the essentials: your “why,” mission, vision, audience, and positioning. This foundation not only helps you launch quickly but also establishes a strategic guide for future growth.
We start with a deep discovery session where we uncover your business goals, unique value, and target audience. From there, I’ll guide you through defining your purpose, crafting a mission and vision, and identifying your brand’s personality and positioning. Every step is collaborative, ensuring the final output reflects your brand's essence.
I’m here to help you cut through the noise and create a focused, strategic brand that inspires your team, engages your audience, and stands out in the market.
Industry
Financial Services, Health & Wellness, Media & Entertainment, Nonprofit, Technology & InternetLanguage
EnglishWhat's included
| Service Tiers |
Starter
$150
|
Standard
$250
|
Advanced
$600
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 9 days |
Number of Revisions | 1 | 2 | 4 |
Mission & Vision Statement | |||
Brand Narrative | - | ||
Target Audience & Positioning | - | ||
Voice & Tone Guidelines | - | - | |
Brand Design Guidelines | - | - | - |
Business Name & Slogan | - | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$50 - $200Frequently asked questions
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About Marc
Fractional CMO | Brand Strategy | AI Marketing Strategy & Automation
69%
Job Success
Gainesville, United States - 10:24 am local time
Most businesses don't need an agency. They need one senior person who does all of it. That's the job.
I'm a Fractional CMO and Creative Director with 30 years across strategy, creative, performance marketing, media buying, and AI. I've worked on Citi, Comcast, Coca-Cola, Memorial Sloan Kettering, and The Plaza Hotel. I won an International ANDY Award. I taught at the School of Visual Arts. I wrote the book on programmatic media. Not metaphorically. There's an ISBN.
What I actually do for clients:
Marketing strategy and positioning. Brand identity and messaging. Go-to-market planning and execution. Google Ads, Meta Ads, programmatic media buying. Creative direction, ad copywriting, landing pages. Email marketing and Klaviyo automation. SEO, content strategy, social media. AI workflow integration that replaces roles, not just tasks. Account-based marketing and outbound systems. Creative testing systems producing 20-50 ad variants per month.
Recent results:
• 35% year-over-year revenue growth for a restaurant and entertainment venue. Built everything from scratch in 120 days as their entire marketing department. Active retainer.
• CPA reduced 50% for a fintech company after auditing their agency, finding them billing $5K/month for an hour of work, and rebuilding across five channels.
• +250% qualified leads and +314% media efficiency for a financial services firm by building a compliant creative testing system within regulatory guardrails.
• Built an AI class recommendation engine for a $5M yoga studio chain years before ChatGPT existed. Revenue up, spend down.
• 9.46% conversion rate for a private school enrollment campaign using geofencing, programmatic microtargeting, and 21-day attribution modeling.
• Named a health tech startup, built the brand and pitch deck, got them into UF Innovate. Materials supported a clinical trial at a major research hospital.
How I work:
Monthly retainer. No contracts. 30 days, either side can walk. No percentage of ad spend. No agency markup on media. I'm one person, I move fast, and I own the outcomes. You get a senior operator who does the thinking and the doing, not a strategist who hands you a deck and wishes you luck.
I specialize in businesses that need a full marketing department but can't justify or don't want the overhead of building one. If you've fired your agency, outgrown your freelancers, or the CEO is still doing the marketing at midnight, that's my client.
Industries I've worked across: SaaS, fintech, CPG, food and beverage, wellness and fitness, private education, healthcare, nonprofit, real estate, fashion, entertainment, and startups from pre-revenue to Series A.
Steps for completing your project
After purchasing the project, send requirements so Marc can start the project.
Delivery time starts when Marc receives requirements from you.
Marc works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery Session
Discuss your goals, mission, vision, values, and audience to align the strategy.
Find Your Why
Identify the core purpose of your brand—why it exists and the impact it seeks.