You will get a UX audit + conversion fix roadmap: find why users drop off (web, shop)
Project details
Your design is live. Traffic arrives. But signups stall, carts get abandoned, or trial users vanish, and nobody can tell you exactly why. That is the question this project answers.
I'm Rasel, a Berlin-based UX audit and conversion expert with 18 years in SaaS and product design: Telenor, Delivery Hero, AirAsia, and Central Group, where the journeys my team redesigned drove NPS up 170%. I'm a Certified User Experience Analyst and Certified Usability Analyst (Human Factors International), and auditing digital products is the core of what I've done at enterprise scale.
Here's how it works: you give me access to your product, I walk every in-scope journey the way a real user would, and every friction point gets documented and scored by severity, effort, and business impact. No opinions, no taste debates. Evidence.
What you'll receive:
• A scored findings report with annotated screens
• A drop-off map showing exactly where users leak
• A fix roadmap prioritized quick wins first: this week, this month, this quarter
• A walkthrough call plus written summary within 24 hours
Fix it with your own team, or hand me the roadmap for the redesign. Either way, you stop guessing today.
I'm Rasel, a Berlin-based UX audit and conversion expert with 18 years in SaaS and product design: Telenor, Delivery Hero, AirAsia, and Central Group, where the journeys my team redesigned drove NPS up 170%. I'm a Certified User Experience Analyst and Certified Usability Analyst (Human Factors International), and auditing digital products is the core of what I've done at enterprise scale.
Here's how it works: you give me access to your product, I walk every in-scope journey the way a real user would, and every friction point gets documented and scored by severity, effort, and business impact. No opinions, no taste debates. Evidence.
What you'll receive:
• A scored findings report with annotated screens
• A drop-off map showing exactly where users leak
• A fix roadmap prioritized quick wins first: this week, this month, this quarter
• A walkthrough call plus written summary within 24 hours
Fix it with your own team, or hand me the roadmap for the redesign. Either way, you stop guessing today.
Main Type
Landing Pages, Mobile Apps, Web Apps, WebsiteWhat's included
| Service Tiers |
Starter
$900
|
Standard
$1,800
|
Advanced
$2,900
|
|---|---|---|---|
| Delivery Time | 5 days | 10 days | 15 days |
Number of Revisions | 0 | 0 | 0 |
Source Files | - | - | - |
About Rasel
UX Audit & Conversion Expert | SaaS UX/UI Design, Figma | Berlin
Berlin, Germany - 6:21 am local time
𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎
Most of my clients already have a design. What they do not have is certainty that it works. I audit your product against 18 years of enterprise UX practice, test it with real users where it matters, then redesign the screens that leak: measured, prioritized, developer-ready.
𝐏𝐑𝐎𝐎𝐅, 𝐀𝐋𝐋 𝐕𝐄𝐑𝐈𝐅𝐈𝐀𝐁𝐋𝐄
- NPS up 170% for Central Online (Central Group, 2021-2022)
where I led Customer Experience Management as VP
- Task completion lifted from 50% to 95% on core journeys
through research driven redesign
- 18 years across telecom, e-commerce, aviation, fintech, and AI:
Telenor Group, Delivery Hero, AirAsia, Central Group
- Certified User Experience Analyst and Certified Usability Analyst
(Human Factors International); Strategic Design Leader (PARK);
INSEAD Strategy Execution Programme
- Jury member, UX Design Awards (Germany
𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
- UX audit of your SaaS, web app, or online shop: scored findings,
prioritized fixes, quick wins first- Conversion optimization:
landing pages, onboarding, checkout, and signup flows that stop leaking
- Usability testing with real users: know where people struggle before you pay
for a rebuild- Audit-led redesign in Figma:
web apps, dashboards, mobile apps, design systems
- WCAG 2.1 AA accessibility review with a fix roadmap
(BFSG-ready for the German market)
- AI interface design: disclosure patterns, trust states, and EU AI Act Article
50 compliance
- Paid 1:1 strategy consultations for founders and product teams
𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞
Fixed scope, milestone-funded, a written summary after every call, and delivery
on the date we agree.
I am in Berlin (CET), overlap with EU mornings and US afternoons, and reply within one hours on working days.
𝐒𝐞𝐧𝐝 𝐦𝐞 𝐚𝐧 𝐢𝐧𝐯𝐢𝐭𝐞 𝐨𝐫 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐨𝐧𝐞 𝐥𝐢𝐧𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. 𝐈 𝐰𝐢𝐥𝐥 𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐡𝐨𝐰 𝐈 𝐰𝐨𝐮𝐥𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐭 𝐚𝐧𝐝 𝐚 𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞
Steps for completing your project
After purchasing the project, send requirements so Rasel can start the project.
Delivery time starts when Rasel receives requirements from you.
Rasel works on your project following the steps below.
Revisions may occur after the delivery date.
Kickoff: I review your product, goals, and the leaking metric
I go through your answers, explore the product as a first-time user, and confirm scope with you in writing: which flows are in the audit and which number we are trying to move.
Kickoff: I review your product, goals, and the leaking metric
I walk each flow the way a real user would: signup, onboarding, checkout, core tasks. Every friction point, confusing screen, and trust gap gets documented against 18 years of enterprise UX practice.