You will get Brand Strategy & Positioning for Your Brand (Startups & Rebrands)
Top Rated
Top Rated
Project details
Hello, I’m Segomotso, a passionate brand strategist and designer dedicated to helping founders build brands with clarity, intention, and long-term impact.
I firmly believe that branding is not only about how a business looks, but how it communicates, connects, and positions itself within the market. My approach combines strategic thinking with refined visual execution to create brands that feel distinctive, aligned, and built for sustainable growth. From positioning and messaging to visual identity systems, I work collaboratively with founders to ensure every decision is rooted in purpose and strategy.
This project has been created to help startup and scaling founders dive deeply into the strategic foundation of their brand before moving into design and marketing execution. Together, we explore your brand purpose, positioning, target audience, messaging, personality, competitive landscape, and opportunities for growth — creating clarity and direction that informs every future business decision.
The goal is to help you move confidently with clarity, creativity, and strategy.
I firmly believe that branding is not only about how a business looks, but how it communicates, connects, and positions itself within the market. My approach combines strategic thinking with refined visual execution to create brands that feel distinctive, aligned, and built for sustainable growth. From positioning and messaging to visual identity systems, I work collaboratively with founders to ensure every decision is rooted in purpose and strategy.
This project has been created to help startup and scaling founders dive deeply into the strategic foundation of their brand before moving into design and marketing execution. Together, we explore your brand purpose, positioning, target audience, messaging, personality, competitive landscape, and opportunities for growth — creating clarity and direction that informs every future business decision.
The goal is to help you move confidently with clarity, creativity, and strategy.
Industry
Health & Wellness, Media & Entertainment, Real Estate, Retail & Wholesale, OtherLanguage
EnglishWhat's included $350
These options are included with the project scope.
$350
- Delivery Time 3 days
- Number of Revisions 2
- Mission & Vision Statement
- Brand Narrative
- Target Audience & Positioning
- Voice & Tone Guidelines
Optional add-ons
You can add these on the next page.
Additional Revision
+$40
Business Name & Slogan
(+ 1 Day)
+$200Frequently asked questions
31 reviews
(28)
(3)
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This project doesn't have any reviews.
JB
Jazzmin B.
May 21, 2026
The Wander Plug (Brand Strategy and Design)
Working with Segomotso on my brand strategy and design was one of the best investments I’ve made for my business. She took the time to truly understand my vision, my audience, and the feeling I wanted my brand to communicate. What she delivered exceeded every expectation.
The strategy was thoughtful, clear, and aligned perfectly with my goals. The design work was absolutely beautiful and felt intentional from start to finish. Communication was seamless, deadlines were met, and the entire process felt collaborative and organized.
If you are looking for someone who can bring clarity, creativity, and strategy together in a way that genuinely transforms your business, I highly recommend working with her.
The strategy was thoughtful, clear, and aligned perfectly with my goals. The design work was absolutely beautiful and felt intentional from start to finish. Communication was seamless, deadlines were met, and the entire process felt collaborative and organized.
If you are looking for someone who can bring clarity, creativity, and strategy together in a way that genuinely transforms your business, I highly recommend working with her.
LM
Linh and Diego M.
May 4, 2026
Brand Identity Designer for Bold Athleisure Brand (Logo + Brand Kit)
We really enjoyed working with Sego. She was very patient, responsive, and quick to make adjustments based on our feedback. We’re very happy with the final results and would definitely recommend her. We would definitely be happy to collaborate with her again as our project develops!
JB
Jazzmin B.
Apr 17, 2026
30 minute consultation
AM
Akhea M.
Mar 26, 2026
Brand Identity
If you are considering working with her, do it!
The entire experience was seamless from start to finish. She is incredibly talented, professional, and truly invested in bringing your vision to life. Every detail was handled with care and a level of excellence that exceeded our expectations.
What stood out most was how intuitive she is. She understands exactly what you need and executes it beautifully. Communication was clear, timely, and thoughtful throughout the entire process.
We are beyond happy with the outcome and look forward to working with her again. She is a rare collaborator who genuinely elevates everything she touches.
The entire experience was seamless from start to finish. She is incredibly talented, professional, and truly invested in bringing your vision to life. Every detail was handled with care and a level of excellence that exceeded our expectations.
What stood out most was how intuitive she is. She understands exactly what you need and executes it beautifully. Communication was clear, timely, and thoughtful throughout the entire process.
We are beyond happy with the outcome and look forward to working with her again. She is a rare collaborator who genuinely elevates everything she touches.
GR
Gleb R.
Mar 23, 2026
Professional help with brand book and branding materials
Segomotso is a highly responsible and talented professional. I strongly recommend working with her.
About Segomotso
Brand Identity Consultant | Brand Strategy & Design
100%
Job Success
Gaborone, Botswana - 2:07 pm local time
I’m Segomotso, a Brand Identity Consultant helping founders and growing businesses build brands with clarity, distinction, and long-term impact.
Over the past 4+ years, I’ve partnered with clients across the globe to develop strategic brand foundations and visual identities that not only look refined but support meaningful business growth. My approach combines brand strategy, creative direction, and thoughtful design to create brands that feel intentional, memorable, and aligned with where your business is headed.
“Working with Segomotso on my brand strategy and design was one of the best investments I’ve made for my business. She took the time to truly understand my vision, my audience, and the feeling I wanted my brand to communicate. What she delivered exceeded every expectation. The strategy was thoughtful, clear, and aligned perfectly with my goals. The design work was absolutely beautiful and felt intentional from start to finish. Communication was seamless, deadlines were met, and the entire process felt collaborative and organized. If you are looking for someone who can bring clarity, creativity, and strategy together in a way that genuinely transforms your business, I highly recommend working with her." - Jazzmine, founder of The Wander Plug
How I Can Help
Brand Strategy & Consulting
• Brand positioning
• Brand personality and messaging foundations
• Audience and competitor insights
• SWOT analysis
• Strategic action plan & direction
Brand Identity Design
• Logo systems
• Visual identity development
• Colour and typography systems
• Brand assets, patterns, and iconography
• Comprehensive brand guidelines
Brand Implementation
• Website design (Figma, Squarespace, WordPress)
• Social media design systems
• Packaging and label design
• Marketing collateral and brand stationery
• Print and digital advertising
If you’re looking for a strategic branding partner who can help translate your vision into a cohesive and elevated brand experience, I’d love to hear about your project.
Steps for completing your project
After purchasing the project, send requirements so Segomotso can start the project.
Delivery time starts when Segomotso receives requirements from you.
Segomotso works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery Call
Once the project is purchased and requirements are submitted, we’ll schedule a discovery call (typically 45–60 minutes) to discuss your brand, review the information provided, and align on goals, direction, and any key questions.
2. Presentation Call
Following the discovery call, I conduct research and gather insights that will shape the brand strategy. I prepare a strategic presentation which we review as a collaborative checkpoint, allowing space for discussion, alignment, and feedback.