You will get Shopify Store Audit / Elevated Website Review

Project details
Your Shopify store should do more than function. It should communicate the quality of your brand, guide customers clearly, and make your products feel easy and exciting to shop.
I specialize in helping boutique ecommerce brands create more polished, refined, and strategic online experiences. In this audit, I’ll review your Shopify store through the lens of design, branding, customer experience, and conversion. You’ll receive practical recommendations that help you understand what is working, what feels unclear, and what should be improved first.
Includes:
• Homepage layout and first impression
• Product presentation
• Collection page experience
• Navigation and customer flow
• Mobile shopping experience
• Brand consistency
• Email signup placement
• Trust-building elements
• Calls to action
• Opportunities to make the store feel more polished and high-converting
Please note: this project is for an audit and recommendations only. Implementation, redesign work, Shopify theme updates, and Klaviyo/email support can be booked separately after the audit if needed.
I specialize in helping boutique ecommerce brands create more polished, refined, and strategic online experiences. In this audit, I’ll review your Shopify store through the lens of design, branding, customer experience, and conversion. You’ll receive practical recommendations that help you understand what is working, what feels unclear, and what should be improved first.
Includes:
• Homepage layout and first impression
• Product presentation
• Collection page experience
• Navigation and customer flow
• Mobile shopping experience
• Brand consistency
• Email signup placement
• Trust-building elements
• Calls to action
• Opportunities to make the store feel more polished and high-converting
Please note: this project is for an audit and recommendations only. Implementation, redesign work, Shopify theme updates, and Klaviyo/email support can be booked separately after the audit if needed.
Main Type
WebsiteFile Format
PDFWhat's included
| Service Tiers |
Starter
$175
|
Standard
$350
|
Advanced
$650
|
|---|---|---|---|
| Delivery Time | 2 days | 3 days | 5 days |
Number of Revisions | 1 | 1 | 1 |
Source Files | - | - | - |
Frequently asked questions
36 reviews
(31)
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This project doesn't have any reviews.
CD
Christina D.
Jul 31, 2022
Shopify Tweaks - Pre Launch
5 star freelancer - great skills and great communicator. Will hire again.
MA
Mitch A.
Sep 19, 2021
Klaviyo email flows for Yotpo
BE
Bianca E.
Mar 4, 2021
Luxury Shopify Website Designer with Copywriting Skills
Robyn works fast, she’s spot on with her time estimates and she was able to integrate a custom design theme that was originally built outside of Shopify. The original developers were not well versed with Shopify, therefore the site was left looking very bland and regular when they tried to covert. I am so happy that I found Robyn that I’ve brought her back on to execute the next set of tasks to get us up and running.
FT
Farinaz T.
Aug 7, 2020
web designer
SL
Sascha L.
Aug 30, 2019
Create mailchimp add for a furniture shop marketing campaign
She went above and beyond for me. Truly facilitated my needs. This was my first experience with Upwork and I'm very happy with the high standard of service Robyn provided and in a timely responsive fashion.
Thank you!
Thank you!
About Robyn
Shopify Website Designer + Klaviyo Email Strategist for Boutique Brand
Rapid City, United States - 4:15 pm local time
My work is especially suited for lifestyle, home, garden, interiors, jewelry, gift, and luxury retail brands that care deeply about quality, presentation, and the details that make a customer experience feel elevated. I’m not interested in chasing overly trendy or generic design styles. My approach is rooted in strong typography, traditional design principles, elegant layouts, and brand experiences that feel familiar, intentional, and beautifully considered.
Clients usually come to me when their website, emails, or marketing materials technically “work,” but no longer reflect the quality of their products. I help refine the visual and written experience so the brand feels more cohesive, trustworthy, and ready to sell.
SHOPIFY DESIGN + ECOMMERCE CREATIVE
I create and refine Shopify websites for boutique ecommerce brands, with a focus on clean layouts, elevated product presentation, stronger customer flow, and a more polished shopping experience.
Services include:
• Shopify homepage refreshes
• Product page and collection page improvements
• Dawn theme customization
• Website design audits
• Landing pages and seasonal campaign pages
• Mobile layout improvements
• Boutique ecommerce creative direction
KLAVIYO + EMAIL MARKETING
I design and write email campaigns that feel editorial, thoughtful, and aligned with the brand. Not rushed, generic, or overly salesy. My email work often includes product storytelling, seasonal campaigns, gift guides, launch emails, welcome flows, and ongoing campaign support.
Services include:
• Klaviyo email campaigns
• Welcome flows
• Abandoned cart flow improvements
• Email design and copywriting
• Monthly email content calendars
• Product launch and seasonal campaign strategy
• Editorial-style ecommerce marketing
BRAND + GRAPHIC DESIGN SUPPORT
My background in branding and graphic design allows me to help brands maintain a consistent visual identity across their website, emails, social media, and printed materials.
Services include:
• Brand identity refinement
• Typography and color direction
• Lookbooks and catalogs
• Signage and retail collateral
• Stationery and business cards
• Canva templates
• Social media graphics
• Marketing and promotional materials
My goal is to help your brand feel more cohesive, elevated, and easy to shop while staying true to the quiet details that make it memorable.
Steps for completing your project
After purchasing the project, send requirements so Robyn can start the project.
Delivery time starts when Robyn receives requirements from you.
Robyn works on your project following the steps below.
Revisions may occur after the delivery date.
Review project requirements
I’ll review your store URL, goals, concerns, and any reference brands or websites you shared before beginning the audit.
Evaluate your Shopify store experience
I’ll review your storefront through the lens of design, branding, customer flow, mobile experience, product presentation, and conversion opportunities.