You will get a behavior-driven UX that improves conversions
Top Rated
Top Rated
Project details
This UX Audit goes beyond generic tips — I combine heatmap tools and UX behavior analytics to uncover where users struggle and why they don’t convert. With 15+ years in CRO and UX for brands like Vodafone, I deliver real, actionable results.🧪
🏆 Certifications & Highlights:
🥇 Nielsen Norman Group UX Research Certification (ID: 1076417)
🥇 UX Research – Interaction Design Foundation
🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness
🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal
🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal
🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey)
Tools I Use:
*Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,
*Surveys & Analysis: Typeform, SurveyMonkey, Smartlook, Hotjar, Shopify
*Analytics: Google Analytics, Adobe Analytics, Mixpanel
*Design: Figma, Figjam, Miro, Mural
*Workflow: Jira, Confluence, Airtable
🏆 Certifications & Highlights:
🥇 Nielsen Norman Group UX Research Certification (ID: 1076417)
🥇 UX Research – Interaction Design Foundation
🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness
🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal
🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal
🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey)
Tools I Use:
*Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,
*Surveys & Analysis: Typeform, SurveyMonkey, Smartlook, Hotjar, Shopify
*Analytics: Google Analytics, Adobe Analytics, Mixpanel
*Design: Figma, Figjam, Miro, Mural
*Workflow: Jira, Confluence, Airtable
Testing Platform
Website Testing, Mobile TestingDevice
PC, Mac, iPhone, iPad, Android Mobile Phone, Android Tablet, Windows Phone, Windows Tablet, Game ConsoleLanguage
English, Portuguese, TurkishWhat's included
| Service Tiers |
Starter
$100
|
Standard
$150
|
Advanced
$300
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Revisions | 1 | 2 | 3 |
Number of Pages Tested | 3 | 10 | 20 |
Screen Recording Time (Minutes) | 20 | 45 | 90 |
Test Scenario | |||
Summary Report | |||
Annotated Screenshots | |||
Test Desktop | |||
Test Mobile |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$150 - $350
Additional Revision
+$50
Additional Page Tested
(+ 3 Days)
+$20
Additional Screen Recording Minutes
(+ 3 Days)
+$20
UX Researcher,Usability Testing,Hotjar,Survey,CRO
(+ 5 Days)
+$100
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Working with Musa was an excellent experience. He not only delivered a well-organized and thoughtful analysis, but also contributed additional tools and approaches that enriched the project. His proactive communication and willingness to go the extra mile made collaboration smooth and productive. I truly valued his expertise and would gladly work with him again.
About Musa Ugur
UX Researcher | Usability Testing | Growth UI-UX Design | CRO UX Audit
92%
Job Success
Lisbon, Portugal - 2:23 pm local time
I’m Musa, a TOP RATED UI/UX Designer & UX Researcher & Product Designer & UX Strategist based in Lisbon, Portugal, with 15+ years of global experience (Vodafone Germany, Vodafone UK, Vodafone Portugal, Vodafone Turkey, Huawei, Ericsson, Nokia, Turkcell).
Certified by Nielsen Norman Group and specialized in data-informed design strategy, I turn complex challenges into actionable insights that drive growth, retention, and user satisfaction.
With a unique blend of qualitative + quantitative research, stakeholder alignment, and global UX maturity enablement, I help scale-ups and enterprises turn user behavior into product wins.
📊 Proven Impact:
*204% increase in revenue by reducing friction in user flows and aligning messaging with user mental models
*290% boost in engagement through iterative testing, heatmaps, and in-depth interviews
*Successfully led UX transformation across 25+ squads, impacting 18M+ users globally
🌍 Who I Work With:
Executing UX&UI research projects for SaaS, marketplaces, digital media, E-learning, EVs, among others. I help my clients better understand their users' motivations and pain points to uncover business opportunities and product optimizations aimed at improving activation, conversion, engagement, and retention. Product-led SaaS, medical, health, retail, marketplace, fintech, telco, edtech, telco, banking, insurance and CRM & B2B & B2C
*Startup Consultancy-GTM, Branding, Product Strategy, Viral&Awareness Planning
*Early-stage startups needing fast validation
*Enterprise and business seeking UX Research democratization and internal playbooks
*Acquisition&Growth teams needing CRO + behavioral UX insights
🔍 My Expertise Includes:
*Mixed-method Research (IDIs, diary studies, usability, surveys, analytics)
*Research Ops & Framework Building
*Product-Market Fit Testing
*Remote Research Systems & UX Academy Design
*AI for UX: Rapid hypothesis validation, prompt crafting
*Research-Backed Wireframes & Prototypes (Figma)
*Team Empowerment: Onboarding PMs/devs to UX insights
!!My Core Services!!
- User interviews
- Usability Testing
- Usability Studies (moderated & unmoderated)
- UX Testing
- UX Audit
- UX Research Testing
- UI Testing
- Surveys, Tree Testing, Card Sorting, Site Visit,User insights&Critical Findings for App& website, shops, stores and products
- Persona Development
- Customer Journey Mapping
- CX Journey
- GTM&BTL&ATL
- UX Research Strategy & Planning
- Design Thinking Double Diamond
🧪 Tools I Use:
*Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,Lookback
*Surveys & Analysis: Typeform, SurveyMonkey
*Analytics: Google Analytics GA4, Adobe Analytics, Mixpanel, Smartlook, Hotjar, Semrush, Fullstory, Posthog and Contentsquare
*Design: Figma, Figjam, Miro, Mural, Shopify,Webflow, Framer,Wordpress, WIX
*Workflow: Jira, Confluence, Airtable, Clickup
🏆 Certifications & Highlights:
🥇 Nielsen Norman Group UX Research Certification (ID: 1076417)
🥇 UX Research – Interaction Design Foundation
🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness
🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal
🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal
🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey)
INDUSTRIES I've worked in (but not limited to):
🏆AI/ML
🏆Technology
🏆Diagnostics
🏆Digital Assistants
🏆Voice Assistants
🏆Troubleshooting
🏆Cybersecurity
🏆Threat Detection
🏆Chatbots
🏆Data Management
🏆Cloud
🏆Backup & Recovery
🏆E-commerce
🏆Virtual Reality
🏆Medical
🏆Emotions
🏆Healthcare
🏆Communications
🏆Wireless / Cellular
🏆Network (4G, 5G)
🏆C-Band
🏆Home Internet
🏆Education
🏆Finance
🏆Banking
🏆Cryptocurrency
🏆Trading
🏆Casinos/Gambling
🏆Social Media
🏆Advertising & PR
🏆Staffing & Recruitment
🏆Real Estate
🏆Short Term Rentals/Airbnbs
🏆Insurance
🏆Gig Economy
🏆Ride Sharing
🏆Car Rentals
🏆Automotive
🏆RV
🏆Aviation
🏆Golf Carts
🏆Billing
🏆Account Management
🏆Gaming
🏆Emotions
🏆Voiceover
🏆Productivity
🏆Entertainment
🏆Sports
🏆Golf
🏆Pet Industry
🏆Food & Beverage
🏆Hospitality
🏆Travel
🏆Fitness
🏆Retail
🏆Fashion
🏆Photography
🏆Adoption
🏆Dating & Relationships
🏆Smartphones
🏆Smartphone Cameras
🏆Wearable Devices
🏆Biometric Readers
🏆Facial Recognition
🏆Headsets
🏆Earbuds
🏆Laptops
🏆Desktops
🏆Touchpads
🏆Keyboards
🏆Portable Batteries
🏆Device Batteries
🏆Device Ports
🏆Charging Plugs
🏆Processors
🏆Smartphone Cases
🏆Laptop Bags
🏆Dolby Vision
🏆Interactive Whiteboard Devices
Display Screens
Product Packaging
Accessibility
💬 What Clients Say:
“Musa doesn’t just run research. He builds systems. Our product changed fundamentally after his insights.”
“Excellent communication, strategic mindset, and execution power. We now base all roadmaps on user truth.”
Steps for completing your project
After purchasing the project, send requirements so Musa Ugur can start the project.
Delivery time starts when Musa Ugur receives requirements from you.
Musa Ugur works on your project following the steps below.
Revisions may occur after the delivery date.
UX Analysis - Research & Strategy
Website or App Read-only analytics access (Hotjar, Clarity, GA4, etc.) Main audit goal (e.g. reduce drop-offs) Target audience info Known UX issues Login/screen recording if pages are restricted