You will get a comprehensive Digital Marketing Blueprint
Top Rated
Top Rated
Project details
Imagine your brand standing out in a crowded marketplace, with a clear identity that resonates deeply with your target audience. The journey begins by crafting a powerful branding strategy—defining who your brand is, what it stands for, and how it uniquely positions itself against competitors. With thorough audience research and competitive analysis, a distinct message will be developed to captivate your ideal customers. Every detail, from your logo to your tone of voice, will align with your business goals, setting the foundation for meaningful connections.
Now picture your social media profiles, expertly optimized and filled with engaging, branded content that draws people in. LinkedIn and Instagram become not just platforms but powerful tools for building a community around your brand. Behind the scenes, cutting-edge SEO and SEM strategies are driving traffic, while conversion optimization and marketing automation seamlessly guide prospects down the funnel. This comprehensive approach ensures that every post, ad, and interaction is designed to increase visibility, build trust, and drive conversions, keeping your sales pipeline filled with eager, qualified leads.
Now picture your social media profiles, expertly optimized and filled with engaging, branded content that draws people in. LinkedIn and Instagram become not just platforms but powerful tools for building a community around your brand. Behind the scenes, cutting-edge SEO and SEM strategies are driving traffic, while conversion optimization and marketing automation seamlessly guide prospects down the funnel. This comprehensive approach ensures that every post, ad, and interaction is designed to increase visibility, build trust, and drive conversions, keeping your sales pipeline filled with eager, qualified leads.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, Branding, Consultation, OtherWhat's included
| Service Tiers |
Starter
$200
|
Standard
$400
|
Advanced
$750
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Revisions | 1 | 1 | |
Marketing Strategy Report | |||
Customer Segmentation | - | ||
Promotional Campaign | - | ||
Tailored Action Plan | - | - | |
Website Review | - | - |
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PW
Pelle W.
Mar 12, 2026
B2B Market Researcher / Lead Research Specialist
Franklin is a great freelancer. He is very solution oriented. If a problem comes up, he always fixes it without me needing to intervene. He's very easy to work with, follows instructions, and overshoots the expectations.
I would strongly recommend him!
I would strongly recommend him!
IM
Imran M.
Feb 24, 2026
Market Research & Competitive Analysis for AI-Powered Corporate LMS Startup
SO
Stephen O.
Feb 11, 2026
Influencer Marketing Plan / Analysis
AM
Andrija M.
Feb 10, 2026
Expert Market Research Analyst for Supply and Demand Analysis
Franklin delivered an awesome work! Would definitely hire him again!
RS
Romano S.
Dec 4, 2025
Market Research Analyst for Skincare Brand Expansion
Highly recommend Franklin!
About Franklin
Go-To-Market Strategist | AI Competitive Analyst | SaaS Positioning
91%
Job Success
Lagos, Nigeria - 7:13 am local time
I’ve spoken with founders who built great products, only to hear, “We’re not sure how you're different from the others.” Sound familiar?
The truth is: even the best AI tools struggle to stand out. Whether you're launching a new feature, entering a global market, or trying to secure funding, you need a clear competitive story, not just a feature sheet.
That’s where I come in.
I work with AI-driven SaaS startups, especially in hiring tech, productivity tools, and data platforms, to give them the competitive edge they need to grow fast and smart.
What I Deliver:
Competitor teardowns & feature benchmarking
Positioning maps & messaging gaps
Go-to-market insight reports (ICP, pain points, whitespace)
Strategic audits that answer, “Why should they buy from us instead?”
Why Me?
With nearly 8 years in market intelligence and B2B strategy, I’ve worked behind the scenes helping SaaS products refine their narrative, adjust their GTM plans, and win in markets from Africa to the U.S. and Southeast Asia.
I’ve helped:
A video interview AI tool reframe its value to compete with Teammates.ai
A Chinese manufacturer discover 3 new high-margin markets in under 10 days
Multiple SaaS startups uncover hidden ICPs and cut acquisition cost by double digits
If you’re building a powerful product but struggling to cut through the noise, let’s talk.
Your product deserves more than a crowded comparison table.
It deserves a strategy.
𝐖𝐡𝐚𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐚𝐲:
''Franklin delivered excellent market research report; his communication was top-notch, verifying and asking the correct questions, and getting feedback, and understanding it. We would love to work with you again.''
''It was a pleasure working with Franklin!
He was very professional and patient for all my notes and requests along the way.
He understood fast and easily and made the work done on time.
Highly recommended!''
''Franklin is a great guy to work with on market research. The most important thing is that he not only does what is needed but shares good recommendations and suggests new approaches for the task. He understands everything quickly and finishes work on time.''
''Franklin is an exceptional freelancer who delivered on time and was an excellent ally in the market research that was necessary to accomplish. Additionally, his passion for delivering excellent work shines through. You would be well served to engage him.''
''Working with Franklin has been one of my best experiences working with a freelancer at UpWork. I would highly recommend Franklin for any project involving market research. He is fast, diligent - and smart. Not only does he do the work, but gives excellent ideas along the way. His positive can-do attitude makes him not only efficient but also a pleasure to work with. I will definitely be back to work with him again!''
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𝓒𝓵𝓲𝓮𝓷𝓽𝓼:
Microsoft
mitsiomotu.com
Oribi.io
Valoso
20022labs
Theoriq.com
Medhack.info
Prooflabs
Global Design Group
Koobits Singapore
Doctoralia.com.mx
Konnecto.com
theupnext.com
fireshot.sg
Grizzco
T-GLOBAL: Play & Enjoy More
Global Design Group
Welcome.ai
AE, INC
The Responsive Agency
FreedomWithWriting.com
Balance.earth
Expolink Egypt
Rank Easily
Koch Industries
Dyesek.com
ExpressIB
Nissui Pharmaceuticals Japan
Onde.app
Borderless Student Services and Technologies Ltd
Open-Infotech
Meeko Athletics
privatex.io
Steps for completing your project
After purchasing the project, send requirements so Franklin can start the project.
Delivery time starts when Franklin receives requirements from you.
Franklin works on your project following the steps below.
Revisions may occur after the delivery date.
Step 1: Discovery & Research
Branding Strategy Development