You will get a positioning and messaging diagnostic for fintech, crypto and B2B SaaS
Project details
Most companies that think they have a marketing problem have a clarity problem. The channels are not underperforming — the story is not sharp enough for any channel to carry it, and nobody senior has decided what the next ninety days are for.
I am the founder of Dida Labs and work as a fractional CMO for founder-led companies in fintech, crypto and B2B SaaS. I built the narrative for NAGA's $65m ICO as a Frankfurt-listed fintech, ran the content engine at Tipser before its acquisition by Bolt, and co-founded IOPn ($100m RAK DAO partnership) and Megavrse (Start-Up of the Year 2024, working with Binance, Polygon, Chainlink and Filecoin).
This is the diagnostic I run before any longer engagement. I look at your positioning, messaging, funnel, channels and proof, then tell you where you are losing people, ranked by what it costs you.
You get a written diagnostic and a call. No 40-page deck — a document your team can act on this week.
100% Job Success Score across 195 contracts. Past clients include BCG, Fulham FC, Indigita and BTSE.
I am not a designer, developer or paid media specialist, and I will say so if that is what you need.
I am the founder of Dida Labs and work as a fractional CMO for founder-led companies in fintech, crypto and B2B SaaS. I built the narrative for NAGA's $65m ICO as a Frankfurt-listed fintech, ran the content engine at Tipser before its acquisition by Bolt, and co-founded IOPn ($100m RAK DAO partnership) and Megavrse (Start-Up of the Year 2024, working with Binance, Polygon, Chainlink and Filecoin).
This is the diagnostic I run before any longer engagement. I look at your positioning, messaging, funnel, channels and proof, then tell you where you are losing people, ranked by what it costs you.
You get a written diagnostic and a call. No 40-page deck — a document your team can act on this week.
100% Job Success Score across 195 contracts. Past clients include BCG, Fulham FC, Indigita and BTSE.
I am not a designer, developer or paid media specialist, and I will say so if that is what you need.
Marketing Strategy Expertise
Branding, ConsultationWhat's included
| Service Tiers |
Starter
$250
|
Standard
$1,500
|
Advanced
$3,000
|
|---|---|---|---|
| Delivery Time | 5 days | 10 days | 30 days |
Number of Revisions | 1 | 2 | 2 |
Marketing Strategy Report | |||
Customer Segmentation | - | ||
Promotional Campaign | - | - | - |
Tailored Action Plan | - | ||
Website Review |
Frequently asked questions
63 reviews
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AG
Abdulrahman G.
Nov 21, 2025
Expert in Meme Coin Planning & Long-Term Execution (From Narrative to Launch)
Simon did an excellent job finalizing the meme coin narrative. His work was thorough, well structured, and really strengthened the project’s overall direction.
JC
Joseph C.
Nov 7, 2025
Fintech Marketing Copywriter Needed
Very good work. Fast and professional. Highly recommend.
JB
Joseph B.
Nov 3, 2025
Web3 Marketing Materials Review
Simple job done quickly and without any fuss. I will rehire for later work.
AB
Alena B.
Jun 9, 2022
Website Copywriting
Amazing job, really happy with his work
AB
Alena B.
Dec 29, 2021
Article on Commodity Backed Stable Tokens
Simon did an exceptional job for us crafting blog posts, newsletters and ad copy. I would definitely recommend him to anyone looking for a professional writer, who's prompt in communication, does his research and overall does a fantastic job! Thank you Simon!
About Simon
Fractional CMO for Fintech & Crypto | ex-NAGA, IOPn, Megavrse
100%
Job Success
Manchester, United Kingdom - 3:22 pm local time
Most founder-led companies in complex markets do not have a product problem. They have an explanation problem. The homepage leads with the mechanism instead of the money, the strongest proof sits below the fold, and every serious conversation still needs twenty minutes of founder context.
That is the layer I fix, and then I stay to run it.
OPERATOR FIRST, ADVISER SECOND
Most people offering marketing leadership have only ever advised. I spent a decade on the other side of the table:
- Head of Content at The NAGA Group AG, a Frankfurt-listed fintech, through its $65m ICO with 63,000+ backers
- Built Tipser's content engine from scratch before its acquisition by Bolt
- Co-founder at IOPn: negotiated a $100m partnership with RAK DAO CEO to CEO, plus a joint venture with ADX-listed Phoenix Group
- Co-founder and COO at Megavrse: alliances with Binance, Polygon, Chainlink and Filecoin. Start-Up of the Year, Arabian Business Awards 2024
- Past clients include BCG, Fulham FC, Indigita and BTSE
That matters for smaller teams, because the story problem is rarely just a story problem. It shows up as stalled partnership conversations, investor updates that do not land, and a founder who has become the bottleneck in every room.
HOW WE CAN WORK
Fractional CMO - I own the marketing function one to two days a week. Weeks 1-2, a diagnostic: positioning, messaging, funnel, channel mix, and an honest read on what your team can actually execute. Weeks 3-4, a prioritised 90-day plan with owners and sequencing, not a sixty-page deck. Then I run it with you.
Signal Audit - a fixed-scope audit showing exactly where your story loses buyers, with a proof map and a prioritised fix list. Available as a project on my profile.
Positioning and narrative - the one-liner, homepage story, deck logic and outreach language, written out and ready to use.
Wider operator support - partnership strategy, investor narrative, go-to-market and ecosystem positioning.
WHO THIS SUITS
Founder-led fintech, payments, Web3, token ecosystems, RWA, rewards, marketplaces and sports tech. Pre-seed through Series A. Useful before a raise, a launch, a relaunch or a partnership push.
What I am not: a designer, a developer, a paid-media buyer or a compliance adviser. If that is the need, I will say so rather than take the work.
Direct with me. No juniors, no handoffs.
Message me before hiring if you want to check fit. I would rather tell you it is not the right moment than take the work.
Steps for completing your project
After purchasing the project, send requirements so Simon can start the project.
Delivery time starts when Simon receives requirements from you.
Simon works on your project following the steps below.
Revisions may occur after the delivery date.
You send your materials
Website, current marketing materials, and whatever numbers you have on where leads come from and where they drop off.
I come back with questions
Usually within 48 hours, so the diagnostic is built on your situation rather than my assumptions.