You will get a Google Ads audit with clear fixes and growth recommendations
Top Rated
Project details
You will get a thorough Google Ads audit that shows exactly where your Pay Per Click Advertising budget is being wasted and what needs to change to improve results.
With 10+ years in Digital Marketing and Search Engine Marketing across e-commerce, lead generation, and service businesses in the US, UK, Canada, and Europe, I know what to look for — and how to fix it.
The audit covers your full account: campaign structure, keyword strategy, search term reports, negative keywords, ad copy, bid strategy, budget allocation, Google Shopping feed health if applicable, and conversion tracking accuracy via Google Analytics and Google Tag Manager.
You won't get a generic checklist. You'll get a clear, prioritized report what's broken, what's wasting money in your PPC Campaign Setup & Management, and what to do first to improve performance.
Most clients find quick wins within the first week of applying the fixes. Some discover their Pay Per Click Advertising setup has structural issues that have been bleeding budget for months.
I work on every Google Ads audit without outsourcing. If you're also running Facebook Ads or need a broader Digital Marketing review, I can cover that too.
With 10+ years in Digital Marketing and Search Engine Marketing across e-commerce, lead generation, and service businesses in the US, UK, Canada, and Europe, I know what to look for — and how to fix it.
The audit covers your full account: campaign structure, keyword strategy, search term reports, negative keywords, ad copy, bid strategy, budget allocation, Google Shopping feed health if applicable, and conversion tracking accuracy via Google Analytics and Google Tag Manager.
You won't get a generic checklist. You'll get a clear, prioritized report what's broken, what's wasting money in your PPC Campaign Setup & Management, and what to do first to improve performance.
Most clients find quick wins within the first week of applying the fixes. Some discover their Pay Per Click Advertising setup has structural issues that have been bleeding budget for months.
I work on every Google Ads audit without outsourcing. If you're also running Facebook Ads or need a broader Digital Marketing review, I can cover that too.
Search Engines
Google, Bing, Amazon, Apple App Store, OtherWhat's included
| Service Tiers |
Starter
$59
|
Standard
$99
|
Advanced
$149
|
|---|---|---|---|
| Delivery Time | 1 day | 2 days | 3 days |
Number of Keywords Researched | 25 | 75 | 159 |
Number of Bidding & Budget Suggestions | 3 | 5 | 10 |
Account Setup | - | - | |
Ad Type Recommendations |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$50 - $75
Additional Keyword Researched
(+ 1 Day)
+$25
Strategy Call
+$75Frequently asked questions
91 reviews
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KA
King A.
Aug 29, 2026
Facebook ig leads
Wow this guy is awesome, I'm a beginner he was very patient supportive and professional I would choose him a thousand times over. I encourage you to do the same.
DS
Dror S.
Aug 25, 2026
Adwords and Facebook Ad Campaign Setting
IS
Ivan S.
Aug 12, 2026
Facebook Ads & Meta Ads Audit Specialist Needed | PPC Media Buyer | Audit & Optimization
We hired Sergei for a Facebook Ads and Meta Ads audit and got far more than we expected. He went through our entire Facebook Ads Manager setup — campaign structure, audiences, creatives and Facebook Advertising policies — and found tracking gaps that two previous agencies had missed. His report was clear enough that our team could act on it the same week.
What stood out is that he thinks like a media buyer, not just an auditor. Every recommendation was tied to a number: cost per lead, ROAS, and where our budget was actually going. He also reviewed our Google Ads account and Google Analytics setup, and explained how our Facebook Ads and Google Ads should work together instead of competing for the same traffic.
Sergei is a true PPC specialist with strong digital marketing thinking — he covered social media marketing angles, lead generation funnels and Instagram Marketing placements we had never tested. Communication was fast, clear and honest; he told us what would not work as directly as what would.
Highly recommend him to anyone looking for a serious Facebook media buyer or Google Ads specialist. We are continuing to work with him on optimization.
What stood out is that he thinks like a media buyer, not just an auditor. Every recommendation was tied to a number: cost per lead, ROAS, and where our budget was actually going. He also reviewed our Google Ads account and Google Analytics setup, and explained how our Facebook Ads and Google Ads should work together instead of competing for the same traffic.
Sergei is a true PPC specialist with strong digital marketing thinking — he covered social media marketing angles, lead generation funnels and Instagram Marketing placements we had never tested. Communication was fast, clear and honest; he told us what would not work as directly as what would.
Highly recommend him to anyone looking for a serious Facebook media buyer or Google Ads specialist. We are continuing to work with him on optimization.
DF
Derek F.
Jul 22, 2026
Google Ads PPC + GA4 / GTM Conversion Tracking Fix
MD
Michael D.
Jul 20, 2026
Meta Ads Management
Sergei has always been open and honest. He answers questions quickly and I have enjoyed working with him
About Sergei
Google Ads Specialist & Facebook Ads Media Buyer | Google Shopping Ads
95%
Job Success
Poznan, Poland - 1:10 pm local time
◆ RESULTS — REAL NUMBERS FROM REAL ACCOUNTS
📌 Reduced CPL from $120 to $34 with a Google Ads restructure — 700+ real estate leads at $28 CPL
📌 Held 5x ROAS for 6 straight months as Google Ads media buyer for a medical ecommerce store — $470K revenue on $93.7K spend
📌 Scaled Facebook Ads from $5K to $80K per month at 4x ROI as a hands-on Facebook media buyer
📌 4,994 ecommerce sales at £14 cost per purchase — Facebook Ads and Instagram Ads for a UK store
📌 Grew Google Shopping ROAS from 200% to 550%+ by restructuring the Google Merchant Center feed
📌 450+ bookings worth $420K in 90 days from lead generation campaigns for a travel brand
◆ SERVICES
🔵 Google Ads — Search, Performance Max, Google Shopping, Google Display Network, YouTube Ads and Bing Ads. As a certified Google Ads specialist I run full PPC campaign setup, Google Ads account management and Google Ads audits; a recent Bing Ads and display ad retargeting build cut CPC by 30%
📘 Facebook Ads and Meta Ads — Facebook Ads Manager setup, Facebook advertising strategy, media buying, creative testing and retargeting across Facebook, Instagram and Messenger. As your Facebook media buyer: 8x ROAS for a Shopify brand and 1,850 leads at $10.95
🎯 Lead Generation — CPL funnels for local services and B2B as a lead generation media buyer: 216 landscaping quotes at $113, 1,020 luxury travel inquiries at $77, 432 event tickets at $13.89
📊 Conversion Tracking and CRO — Google Analytics (GA4), Google Tag Manager, Meta Conversions API and server-side tracking, verified before any budget increase. Landing page conversion rate optimization then lifts CVR another 15-35%
🔑 SEO and Search Engine Marketing — SEO keyword research and Search Engine Optimization data feed my paid search: CTR up 15-25%, CPC down 18%, long-tail terms 40-60% cheaper than head terms
◆ YOUR FIRST 14 DAYS
Days 1-3 — full Google Ads and Meta Ads audit: account structure, search terms, audiences, and conversion tracking in Google Analytics 4 and Google Tag Manager. You get the leak list before I touch a budget
Days 4-7 — tracking fixed and verified, negative keyword lists built, restructure plan approved by you in writing
Days 8-14 — rebuilt Search, Google Shopping or Performance Max campaigns go live, Meta Ads creative testing starts, first optimization pass on real conversion data
Day 14 onward — weekly reporting in plain language: cost per lead, ROAS, spend, and the next three actions
◆ HOW I WORK — MEDIA BUYING AS A SYSTEM
✔ Tracking before spend — GA4, Google Tag Manager and Meta Conversions API verified in week 1, before any budget increase
✔ Creative testing for Meta Ads — hook rate, hold rate, CTR and CVR, with the creative cycle cut to 5 days
✔ Lead generation math — qualified cost per lead, not clicks: landing pages, call tracking and CRM data in one number
✔ Weekly reporting in plain language — CPL, ROAS and next steps, no vanity metrics
◆ INDUSTRIES
eCommerce and Shopify, FinTech, Insurance, Medical, Solar, Contractors, Travel, Legal, Education, Automotive, SaaS. Recent accounts: Google Ads for jewelry, furniture, restaurants and home services; Facebook Ads for cleaning, roofing, real estate and DTC ecommerce brands. Same system in every niche: fix conversion tracking, find the leak, scale what works.
◆ TOOLS AND PLATFORMS
Google Ads Editor, Google Merchant Center, Google Analytics 4, Google Tag Manager, Looker Studio, Meta Ads Manager, Meta Events Manager, Microsoft Advertising, Shopify, WooCommerce, Magento, BigCommerce, WordPress, Klaviyo, HubSpot, CallRail, Hotjar
◆ A GOOD FIT IF
You already spend on Google Ads or Facebook Ads, sell a product or service with a clear conversion event, and want one media buyer accountable for cost per lead and ROAS instead of three freelancers blaming each other.
◆ NOT A FIT IF
You want likes and impressions, need scaling before conversion tracking is verified, or expect a PPC specialist to fix a broken offer with better targeting. I will tell you that on the first call, not in month three.
◆ WHY ME
✔ 10+ years of pay per click advertising as a Google Ads specialist and Facebook Ads media buyer — 145 jobs delivered on Upwork
✔ Certified in Google Ads, Google Analytics (GA4), Google Shopping and Facebook Ads
✔ No scaling before tracking is verified — that is how a PPC specialist protects your budget
✔ One partner for the full paid media stack: Google Ads, Meta Ads, Instagram Marketing, Bing Ads and SEO — one digital marketing system, one report
◆ READY TO SCALE?
Message me for a Google Ads and Facebook Ads audit. I will show you where the budget leaks before I ask you to spend more. I reply the same day.
Steps for completing your project
After purchasing the project, send requirements so Sergei can start the project.
Delivery time starts when Sergei receives requirements from you.
Sergei works on your project following the steps below.
Revisions may occur after the delivery date.
Account & Structure Review
Audit campaign structure, settings, ad groups, match types, and budget allocation.
Keywords & Search Terms Analysis
Identify wasted spend, missing negatives, and keyword gaps hurting performance.