You will get a Homepage & Category Page Optimization


Project details
Above-the-fold optimization, navigation clarity, search UX, category filtering, product grid layout, promotional banner strategy, personalization recommendations, internal linking for SEO, and mobile-first layout adjustments.
Industry Expertise
Aerospace, Art & Design, Automotive, Aviation, Cryptocurrency & Blockchain, Education, Energy & Utilities, Finance & Accounting, Food & Beverage, Game, Government & Public Sector, Health & Fitness, HR & Business Services, Insurance, Legal, Manufacturing & Construction, Media & Entertainment, Military & Defense, Music, News, Real Estate, Retail & Consumer Goods, Science & Medicine, Supply Chain & Logistics, Tech & ITLanguage
EnglishWhat's included $360
These options are included with the project scope.
$360
- Delivery Time 3 days
About Vladyslav
Conversion Rate Optimization, CRO Specialist for E-commerce
Kyiv, Ukraine - 1:20 pm local time
Dedicated to maximizing conversions and revenue for e-commerce brands, auto parts retailers, and furniture stores. I don't just tell you what's broken on your site - I write the code to fix it.
By combining deep UX research with expert frontend development, I help online stores identify loss points, improve user experience, and implement changes that drive results from the very first iteration. My goal is to provide sustainable revenue growth without risk.
What I Do Best
Data-Driven UX & CRO Audits: I identify exact funnel drop-offs using GA4, heatmaps (Clarity/Hotjar), and industry benchmarks.
End-to-End Implementation: From creating Figma mockups to coding the final solution, I handle the development across platforms like Shopify, Magento, and WooCommerce.
Checkout & Funnel Optimization: I focus on eliminating conversion killers, such as reducing 7+ step checkouts, fixing confusing mobile navigation, and improving load times.
A/B Testing & Growth: I run continuous, high-impact tests using tools like VWO and Optimizely to validate which solutions deliver measurable uplifts.
Proven Results:
Clear Communicator · Collaborative · Committed to Quality · Reliable · Solution Oriented
My optimization strategies have delivered significant uplifts, such as:
+53% conversion rate (overall uplift)
+42% conversion rate in Electronics (reduced checkout steps)
+52% conversions and mobile becoming the strongest revenue channel for LuxeWear
(Optimized navigation and mobile payments)
+40% conversion rate for JewelTrust (Building trust with badges and reviews)
+36% conversion rate for FitGear (One-page checkout and Apple Pay/Klarna integration)
+34% revenue for HomeScape (A/B testing new CTAs and review placement)
+22% in sales for TechGear (Implementing a one-page checkout)
One Partner for Design & Code: You don't need to hire a separate designer and developer. I handle the entire Next Experience Transformation process: analytics, hypothesis, testing, and full implementation by the development team.
No Chaotic Redesigns: I focus on precise, data-driven solutions based on behavioral patterns - optimizing key elements without breaking what already works.
Proactive & Transparent: I provide clear progress tracking via Looker Studio dashboards and maintain consistent communication for ongoing retainer partnerships.
My "Done-For-You CRO" Service Process:
Phase 1: Analysis, Research and Tracking
- Comprehensive CRO audit across key funnels including homepage, product detail pages, and checkout.
- Review of analytics, conversion tracking, and user behavior data.
- Identification of conversion bottlenecks and revenue opportunities.
- Baseline performance documentation.
- Development of a structured 90-day optimization roadmap.
Phase 2: Design and Development Implementation
- UX and UI design for approved optimization initiatives.
- Front-end development and implementation on the live site.
- Conversion-focused layout, messaging, and flow improvements.
- Implementation of upsells, cross-sells, and funnel enhancements where applicable.
Phase 3: Testing and Iteration
- A/B testing where traffic volume supports statistical significance.
- Monitoring and analysis of test performance.
- Iteration on winning variants and implementation of validated improvements.
- Feature development and UX refinements as insights emerge.
Phase 4: Reporting and Optimization Strategy
- Summary reporting on implemented changes and test outcomes.
- Insights on performance impact and learnings.
- Recommendations for next optimization cycles and scaling opportunities.
Other Service Options:
1) CRO-Focused Website & Landing Page Design & Development
Pages are redesigned and developed based on CRO data and user behavior. Every layout and element is crafted to guide users and increase conversions. → Best for high-growth brands launching or relaunching key pages.
2) CRO Website Auditing
A detailed funnel analysis to identify conversion blockers. Includes UX evaluation, heat maps, and analytics-backed findings - all distilled into a prioritized action plan with competitor benchmarks.→ Ideal for brands with traffic but unclear conversion gaps.
My Core Services
Comprehensive UX/CRO Audits & Actionable Roadmaps
Custom E-commerce Frontend Development & Theme Optimization
A/B Testing Setup & Performance Tracking
Ongoing CRO & Maintenance Retainers for Scaling Brands
Industry Expertise: I have deep expertise in optimizing e-commerce sites across various niches, including:
Electronics
Fashion
Beauty & Grooming
Food & Beverage
Outdoor Furniture
Jewelry
Sports & Fitness Gear
Accessories
Ready to scale? Send me a message to discuss your project! I will provide the best technical and UX approach to achieve your revenue goals and deliver maximum results.
Steps for completing your project
After purchasing the project, send requirements so Vladyslav can start the project.
Delivery time starts when Vladyslav receives requirements from you.
Vladyslav works on your project following the steps below.
Revisions may occur after the delivery date.
Data Discovery & Heatmap Audit
Analyze user behavior on the homepage and category pages using GA4 and heatmaps (Clarity/Hotjar) to identify friction points and dead clicks. where do users drop off, and how are they interacting with your current promotional banners?
UX Redesign & Wireframing
Redesign the above-the-fold experience for maximum clarity. Restructure navigation for intuitive browsing and strategically position personalized product recommendations to hook users immediately.