You will get a professional Google Ads Health Check & Strategic Review
Project details
Many Google Ads accounts don't need more optimisation. They need an independent, experienced review to identify what's really holding back performance.
This project provides a professional Google Ads Health Check & Strategic Review, combining over 25 years' search marketing experience with practical business insight.
I review your account from both a strategic and technical perspective, assessing campaign structure, targeting, keywords, ads, bidding, landing pages, conversion tracking and overall account health. Depending on your selected package, I also review your website, Google properties and broader search marketing strategy.
You'll receive a written report in plain English with prioritised recommendations, issue severity ratings and practical next steps.
My aim is to give you a clear, honest understanding of your account, where the strongest opportunities lie and the best way forward. Whether your account needs refinement, restructuring or a fresh approach, you'll have an experienced, independent assessment to guide your next investment.
This project provides a professional Google Ads Health Check & Strategic Review, combining over 25 years' search marketing experience with practical business insight.
I review your account from both a strategic and technical perspective, assessing campaign structure, targeting, keywords, ads, bidding, landing pages, conversion tracking and overall account health. Depending on your selected package, I also review your website, Google properties and broader search marketing strategy.
You'll receive a written report in plain English with prioritised recommendations, issue severity ratings and practical next steps.
My aim is to give you a clear, honest understanding of your account, where the strongest opportunities lie and the best way forward. Whether your account needs refinement, restructuring or a fresh approach, you'll have an experienced, independent assessment to guide your next investment.
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$295
|
Standard
$495
|
Advanced
$795
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Account Setup | - | - | - |
Campaign QA | - | - | - |
Ongoing Management | - | - | - |
Optional add-ons
You can add these on the next page.
Account Setup
(+ 7 Days)
+$540Frequently asked questions
61 reviews
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AT
Amanda T.
Jun 22, 2026
You will get more traffic and sales from Google
Working with Susan has been a wonderful experience.
She approached Soul Coordinates with genuine curiosity, care and thoughtfulness, taking the time to understand not only the business itself but the vision behind it. The research and recommendations she provided were thorough, insightful and incredibly well considered.
What I appreciated most was that Susan didn't try to fit the business into an existing category. Instead, she helped clarify and strengthen what makes Soul Coordinates unique, whilst providing practical recommendations for future growth.
Her work has given me confidence in the direction of the business and a valuable foundation from which to move forward.
I would not hesitate to recommend Susan and would happily work with her again in the future.
She approached Soul Coordinates with genuine curiosity, care and thoughtfulness, taking the time to understand not only the business itself but the vision behind it. The research and recommendations she provided were thorough, insightful and incredibly well considered.
What I appreciated most was that Susan didn't try to fit the business into an existing category. Instead, she helped clarify and strengthen what makes Soul Coordinates unique, whilst providing practical recommendations for future growth.
Her work has given me confidence in the direction of the business and a valuable foundation from which to move forward.
I would not hesitate to recommend Susan and would happily work with her again in the future.
YO
Yulia O.
Jun 17, 2023
CEO and SMO work for website
JG
Juan G.
Sep 18, 2022
SEO work - on page SEO, Analytics, Search Console, reports, google ads
Susan did an exceptional job with the SEO Audit report. She went above and beyond with the amount of detail provided that will allow us to put some strategies in place. She delivered on time and budget. I highly recommend Susan and I look forward to working with her again.
HG
Himanshu G.
Sep 2, 2022
Long Term SEO and Digital Marketing Job
Very knowledgeable and accessible. Sue has deep technical knowledge and works with very high level of integrity.
LE
Lynn E.
Jun 28, 2022
Google Ads Campaign Build-up (AU and US)
It's my first experience in upwork and really works well with Susan. Highly recommendation.
About Susan
Google Ads Troubleshooter | SEO & AI Search
Forest Lake, Australia - 5:24 am local time
SEO stalled?
Need an experienced second opinion?
I help businesses identify what's really holding back their online growth through Google Ads, SEO, AI Search and practical search marketing strategy.
With more than 25 years' experience in online business and search marketing, I combine engineering, programming, business ownership and digital marketing to diagnose problems, uncover opportunities and improve commercial performance.
Many of my clients come to me after working with agencies or freelancers who focused on advertising metrics rather than business outcomes. My approach is different. Before making recommendations, I first seek to understand the business, what has changed, why performance has declined and what success should look like.
Clients typically engage me when:
• Google Ads are no longer producing quality enquiries
• Lead quality has declined
• Advertising costs are increasing
• SEO growth has stalled
• They need an experienced second opinion
• They want a clear strategy for sustainable growth
Rather than looking at campaigns in isolation, I assess the complete search marketing picture, including Google Ads, SEO, AI Search, website performance and the customer journey, before recommending the most appropriate course of action.
I have worked with businesses across Australia, the UK and the United States in industries including engineering, construction, architecture, electrical, solar, security, transport, ecommerce, healthcare and professional services.
If you're looking for honest advice, practical recommendations and a consultant who focuses on business results rather than marketing metrics, I'd love to hear about your project.
Susan Kelly
Steps for completing your project
After purchasing the project, send requirements so Susan can start the project.
Delivery time starts when Susan receives requirements from you.
Susan works on your project following the steps below.
Revisions may occur after the delivery date.
Review Your Business and Objectives
I review your website, business goals, target locations, products or services, budget and any concerns you have raised, so I understand what your Google Ads account needs to achieve.
Complete the Health Check
I independently assess your campaign strategy, account structure, targeting, keywords, ads, bidding, budgets, tracking, landing pages and overall account health. The exact scope depends on your selected package.