You will get an elite Google Ads Setup and Optimization
Project details
INITIAL ACCOUNT CREATION– Configuring the campaign settings, building AdGroups, creating ads, keyword research and adding keyword, setting location targeting, setting delivery schedules, mobile vs. PC adjustments, etc.
CONVERSION TRACKING CODE INSTALLATION– To provide the data needed to optimize AdWords and determine an advertising ROI.
NEGATIVE KEYWORD LIST CREATION– Ensuring that the wrong keywords are not used.
ONGOING KEYWORD DISCOVERY– Addition of new search phrases based on what is and is not already successful.
KEYWORD BID OPTIMIZATION
SEARCH AD OPTIMIZATION– Ongoing efforts to maximize campaign performance by replacing low-performance ads with new ad versions more similar to high-performing ads.
AD DISPLAY TIME OPTIMIZATION– Ongoing efforts to maximize campaign performance by optimizing the time-of-day and day-of-week that ads are displayed.
DEVICE BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments across different ad delivery platforms: PC vs. Mobil vs. Tablet.
GEOTARGETING BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments based on geo-targeting (Zip, City, State, Country).
CONVERSION TRACKING CODE INSTALLATION– To provide the data needed to optimize AdWords and determine an advertising ROI.
NEGATIVE KEYWORD LIST CREATION– Ensuring that the wrong keywords are not used.
ONGOING KEYWORD DISCOVERY– Addition of new search phrases based on what is and is not already successful.
KEYWORD BID OPTIMIZATION
SEARCH AD OPTIMIZATION– Ongoing efforts to maximize campaign performance by replacing low-performance ads with new ad versions more similar to high-performing ads.
AD DISPLAY TIME OPTIMIZATION– Ongoing efforts to maximize campaign performance by optimizing the time-of-day and day-of-week that ads are displayed.
DEVICE BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments across different ad delivery platforms: PC vs. Mobil vs. Tablet.
GEOTARGETING BID OPTIMIZATION– Ongoing efforts to maximize campaign performance by managing bid adjustments based on geo-targeting (Zip, City, State, Country).
Search Engines
Google, BingWhat's included
| Service Tiers |
Starter
$380
|
Standard
$490
|
Advanced
$600
|
|---|---|---|---|
| Delivery Time | 7 days | 12 days | 15 days |
Account Setup | |||
Campaign QA | |||
Ongoing Management |
About Sam
High Level Digital Marketing Expert
Kansas City, United States - 11:07 pm local time
I specialize in running Google, Facebook, and SEO campaigns, creating efficient conversion strategies, and managing complex accounts. I am passionate about helping businesses succeed online. I provide measurable results based on the amount of money spent and new revenue generated. I provide customized marketing strategies to ensure the highest ROI. From an intangible idea to real-world execution, I stay relevant with the latest marketing strategies.
Though I am new to the Upwork platform, I am not new to online marketing. You can read more about my client's success and their testimonials by visiting my portfolio below.
I love learning, look forward to a good challenge, and enjoy meeting driven and motivated individuals. If you are ready to have a committed team player help launch your business to the next level, let’s chat about your goals and how I can help you reach them. I look forward to discussing your marketing needs with you soon.
Specialties Include:
SEARCH ENGINE OPTIMIZATION (SEO)
⦁Every project kicks off with a Baseline Keyword Ranking Report
⦁A list of manual optimizations will be sent monthly and then implemented upon your approval
⦁You will receive a monthly report including key metrics such as: rankings gained / increase in preexisting keyword ranking, new keyword rankings, inbound links created, and more..
SEO Guarantees:
⦁We guarantee a minimum net ranking gain of 25 positions per month for all active rankings and the capture of a minimum of 5 new keyword rankings per month from relevant search phrases that have generated search-based clicks to your website. I will waive the service fee for SEO services in any month that the above performance conditions are not met.
SOCIAL MEDIA MARKETING (SMM)
⦁We provide you with a Page Optimization report and a ‘Best Practices’ checklist
⦁We create and provide monthly posts for approval - and then post weekly on your behalf upon approval
⦁We provide a monthly report that shows an increase in engagement, demographics, as well as an increase in page likes
PAY-PER-CLICK (PPC): Facebook, Google, LinkedIn
⦁Every PPC campaign project starts with an Initial Baseline Report/ Audit or account creation if the client does not have an existing account
⦁Conversion Code Installation Tracking
⦁On a daily basis we optimize for your audience, devices, geo-targeting, add split testing, keywords and more
⦁We provide a monthly report including metrics such as: impressions, clicks, click through rate, conversions, revenue and more
⦁Campaign transparency: USI digital will allow clients direct access to their PPC account. Ownership belongs to the client. USI only manages the campaign on the client’s behalf.
MARKETING PLAN
⦁We provide you with a Monthly Budget with Production Schedule Milestones / Deadlines
⦁We determine the Marketing Funnel: Including ATTRACT, CONVERT, CLOSE, DELIGHT
⦁We identify optimal Digital Marketing Channels
⦁Provide research on Top 2 Competitors: Including top performing ad types, media, HTML, and text ads as well as devices, seasons, search engines and social networks
⦁We provide you with our recommended content and price estimates and a Digital "Cookbook" - estimating number of conversions per marketing channel
⦁We highlight our recommended Campaign Launch Action Steps
Steps for completing your project
After purchasing the project, send requirements so Sam can start the project.
Delivery time starts when Sam receives requirements from you.
Sam works on your project following the steps below.
Revisions may occur after the delivery date.
Initial Account Creation
Conversion Tracking Code Installation