You will get an Ideal Customer Profile (ICP) Snapshot + Messaging Kit (72-Hour Delivery)
Project details
-> ON SALE while I build my portfolio. Take advantage! <-
If you’re a solopreneur, your biggest growth blocker usually isn’t effort... It’s clarity.
When your message is fuzzy, everything gets harder:
• Ads feel expensive
• Content feels random
• Your website doesn’t convert
• Email doesn’t move people to action
This project fixes that fast.
What you get in 72 hours (2x documents):
1) ICP Snapshot + Messaging Kit - A clean, scannable document you can use immediately for your website, ads, and email:
• Who you should target (and who to avoid)
• What they’re trying to achieve (job-to-be-done)
• Why they buy now (real purchase triggers)
• Pain → outcome map
• Objections + the best response angles
• Proof plan (what to show to earn trust fast)
• Positioning statement + hooks/headlines + CTAs
• “Say this / Not that”
• Targeting notes (channels, ideas, topics)
• 5 quick-start actions you can execute this week
2) Bonus Prompt Pack - Copy/paste prompts for your favorite AI tool:
• Content hooks + post ideas
• Short-form video scripts
• Email topics + sequences
• Landing page sections + FAQs
• Ad variations
• Proof-building prompts
If you’re a solopreneur, your biggest growth blocker usually isn’t effort... It’s clarity.
When your message is fuzzy, everything gets harder:
• Ads feel expensive
• Content feels random
• Your website doesn’t convert
• Email doesn’t move people to action
This project fixes that fast.
What you get in 72 hours (2x documents):
1) ICP Snapshot + Messaging Kit - A clean, scannable document you can use immediately for your website, ads, and email:
• Who you should target (and who to avoid)
• What they’re trying to achieve (job-to-be-done)
• Why they buy now (real purchase triggers)
• Pain → outcome map
• Objections + the best response angles
• Proof plan (what to show to earn trust fast)
• Positioning statement + hooks/headlines + CTAs
• “Say this / Not that”
• Targeting notes (channels, ideas, topics)
• 5 quick-start actions you can execute this week
2) Bonus Prompt Pack - Copy/paste prompts for your favorite AI tool:
• Content hooks + post ideas
• Short-form video scripts
• Email topics + sequences
• Landing page sections + FAQs
• Ad variations
• Proof-building prompts
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, ConsultationWhat's included $5
These options are included with the project scope.
$5
- Delivery Time 3 days
- Number of Revisions 1
- Customer Segmentation
- Tailored Action Plan
Optional add-ons
You can add these on the next page.
Fast 1 Day Delivery
+$75Frequently asked questions
About Justin
Business Strategist & Performance Coach for Solopreneurs
Tampa, United States - 3:30 am local time
But growth feels... heavier than it should.
Am I trying to do too much? Am I overthinking this? Does it get better than this?
The answer is yes... to everything.
👉 I help solopreneurs turn scattered energy into steady progress — with strategy, systems, and support that fits your brain, your business, and your season.
What you get...
• A clear, calm strategy tied to your goals
• Systems that remove pressure — not add complexity
• Weekly momentum, without burnout or busywork
• Support from someone in the trenches, not on the sidelines
If this is you...
• Solopreneurs earning $2K–$20K/month and ready for structured growth
• Service- or product-based entrepreneurs tired of guessing what to fix next
• Founders doing too much alone, craving a steady rhythm and sharper systems
Or...
• if you’re stuck in start-stop cycles, carrying the whole business on your back, and ready to make growth feel calmer —
Let’s talk.
Schedule a Clarity Call, or check out my available services below:
Coaching - I guide. You grind.
Consulting - I grind with you, or for you!
STRATEGY SESSION (Clarity Call)
One focused session → one real plan.
• We’ll cut through the noise and map your next 90 days.
• Price: One-time (Single Session)
• “One call to stop overthinking and start executing.”
STRATEGIC EXECUTION COACHING (12+ Weeks)
Support to simplify, focus, and follow through — week after week.
• Think of this as a structure for your goals and accountability for your calendar.
• Best For: Founders between $5K–$15K/month
• Pricing: Hourly (based on desired frequency)
• Includes: Weekly calls, priority system, performance support
BUSINESS STRATEGY & SYSTEMS BUILDOUT
Done-with-you planning, systems, and workflow design to remove friction and free up your time.
• After a quick call, I’ll send a tailored proposal and scope of work.
• Best For: $250K+ founders
• Pricing: Project-based
• Delivery: Strategy map, systems setup, team workflows, SOPs
FRACTIONAL COO / GROWTH PARTNER
You built something great — now let’s build the infrastructure to scale it.
• I act as a strategic right-hand to founders who need more execution, not more ideas.
• Best For: $250K+ solo founders
• Pricing: Hourly (Retainer-based)
• Engagement: Proposal + SOW after initial consult
Next Step
👉 Message me or book a strategy session.
👉 No pressure, no hard sell — it all starts with a conversation.
About Me
I’m Justin McAllister — founder of Grey Group and the ProfitVets community.
I don’t just coach entrepreneurs — I build businesses, too.
I know what it feels like to carry the weight of growth alone. That’s why I help solopreneurs scale with structure, calm, and consistency.
Some people... “play chess, not checkers” — I help you build the chessboard.
Steps for completing your project
After purchasing the project, send requirements so Justin can start the project.
Delivery time starts when Justin receives requirements from you.
Justin works on your project following the steps below.
Revisions may occur after the delivery date.
Complete Intake Questionnaire
The more complete the questionnaire, the more fine-tuned of a product I can deliver. Thank you!
Keyword Research
Using the keyword/phrase provided in your intake, I will then research most searched terms and AI queried phrases.