You will get Find Out Why Your Google Ads and Analytics Numbers Don’t Match
Top Rated
Project details
Are your marketing numbers telling different stories?
Google Ads reports one number. GA4 reports another. Your CRM tells you something else.
I'll investigate where the data breaks so you know what's actually generating calls, form submissions, and customers.
Most businesses don't have a traffic problem. The breakdown usually happens somewhere between:
Search
Click
Landing page
Form or phone call
Booked customer
This investigation is designed for local service businesses and professional practices that want reliable marketing data before investing more in Google Ads or making major marketing decisions.
Depending on your setup, I'll review:
Google Ads
GA4
Google Tag Manager
Conversion tracking
Lead attribution
Search terms and keywords
Geographic targeting
Negative keyword opportunities
Wasted ad spend
You'll receive:
A written diagnostic report
Prioritized findings and recommendations
An explanation of what's causing the reporting issues
A clear action plan showing what to fix first
Guidance on whether the problem is caused by Google Ads, GA4, GTM, your website, or another part of your tracking setup
Google Ads reports one number. GA4 reports another. Your CRM tells you something else.
I'll investigate where the data breaks so you know what's actually generating calls, form submissions, and customers.
Most businesses don't have a traffic problem. The breakdown usually happens somewhere between:
Search
Click
Landing page
Form or phone call
Booked customer
This investigation is designed for local service businesses and professional practices that want reliable marketing data before investing more in Google Ads or making major marketing decisions.
Depending on your setup, I'll review:
Google Ads
GA4
Google Tag Manager
Conversion tracking
Lead attribution
Search terms and keywords
Geographic targeting
Negative keyword opportunities
Wasted ad spend
You'll receive:
A written diagnostic report
Prioritized findings and recommendations
An explanation of what's causing the reporting issues
A clear action plan showing what to fix first
Guidance on whether the problem is caused by Google Ads, GA4, GTM, your website, or another part of your tracking setup
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$295
|
Standard
$495
|
Advanced
$895
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Audience Targeting Suggestions | 0 | 0 | 0 |
Number of Ad Extensions | 0 | 0 | 0 |
Number of Ad Copy Suggestions | 0 | 0 | 0 |
Account Setup | - | - | - |
Campaign QA | |||
Ongoing Management | - | - | - |
Optional add-ons
You can add these on the next page.
Tracking Implementation
(+ 2 Days)
+$295
Tracking Verification
(+ 2 Days)
+$150
Findings Review Call
(+ 1 Day)
+$125
56 reviews
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MT
Morgan T.
Aug 23, 2026
Google Ads Cleanup: Fix Conversion Tracking, Keywords, and Campaign Structure
Can't wait to work with Elaine on future projects! She was so efficient with our project and it saved me so much time and set us up for future success. Elaine did a great job making sure she really understood our needs before jumping in and then built out project milestones for us to review along the way. I really loved this process. I'm really looking forward to working together again and would highly recommend hiring Elaine for any and all of your Google ads account needs!
SF
Shiloh F.
Jul 7, 2026
Google Ads Overhaul for Seasonal Company- Not Ongoing
There is no feedback.
AS
Andrew S.
Jun 26, 2026
Edit and improve Google Ads to enhance their visibility and effectiveness.
Elaine was an absolute pleasure to work with. I would definitely contact her first for another job. Available when needed, detail-oriented, and great communication.
NA
Nadiya A.
Jan 6, 2026
SEO Consultant Needed for Landscape & Pool Construction Company (Content + Backlink Strategy)
I appreciated her clear and consistent communication throughout the project, and she was always responsive and easy to work with.
However, the actual deliverables did not fully align with my expectations based on the scope of work we discussed. While she did provide a monthly blog post, the content felt fairly generic and not meaningfully differentiated from what could be produced using AI tools today.
The backlink outreach component was also underwhelming. Outreach consisted of sending generic email templates to a small number of sites, which resulted in no backlinks. When I suggested more proactive outreach (such as follow-up calls), I was informed that this would require additional fees. In my view, effective link-building should involve more personalized, higher-effort outreach, as generic emails rarely receive responses.
Overall, while communication was strong, the SEO strategy and execution did not deliver the level of value or results I was hoping for relative to the scope. This freelancer may be a fit for someone looking primarily for basic blog content and light outreach, but not for more robust, results-driven SEO and link-building.
However, the actual deliverables did not fully align with my expectations based on the scope of work we discussed. While she did provide a monthly blog post, the content felt fairly generic and not meaningfully differentiated from what could be produced using AI tools today.
The backlink outreach component was also underwhelming. Outreach consisted of sending generic email templates to a small number of sites, which resulted in no backlinks. When I suggested more proactive outreach (such as follow-up calls), I was informed that this would require additional fees. In my view, effective link-building should involve more personalized, higher-effort outreach, as generic emails rarely receive responses.
Overall, while communication was strong, the SEO strategy and execution did not deliver the level of value or results I was hoping for relative to the scope. This freelancer may be a fit for someone looking primarily for basic blog content and light outreach, but not for more robust, results-driven SEO and link-building.
MK
Matt K.
Jan 4, 2026
Local SEO & On Page SEO Experts Needed For Completing SEO Audits
About Elaine
Google Ads | GA4 | GTM | Conversion Tracking | Marketing Measurement
100%
Job Success
Tucson, United States - 4:05 am local time
That's where I come in.
I help service businesses investigate and solve Google Ads, GA4, Google Tag Manager (GTM), conversion tracking, attribution, and marketing measurement problems.
Whether conversions aren't tracking, reports don't match, leads disappear, or attribution is broken, I identify where the breakdown is happening so you can make decisions based on reliable data instead of assumptions.
Before changing campaigns, I determine whether the data can be trusted. Too often, businesses spend more on advertising or make major marketing decisions based on reporting that's incomplete, inaccurate, or conflicting.
Most projects begin with an investigation to answer questions like:
Investigate why Google Ads and GA4 report different numbers
Troubleshoot Google Tag Manager (GTM)
Repair broken conversion tracking
Validate lead and call tracking
Reconcile conflicting marketing data
Audit Google Ads accounts before investing more budget
Build reliable attribution and reporting
Typical projects include:
Google Ads Audits
Google Ads Account Cleanup
GA4 Audits
Google Tag Manager (GTM) Audits
Conversion Tracking Setup & Repair
Attribution Audits
Lead & Call Tracking
Marketing Measurement Audits
Executive Marketing Reporting & Trend Analysis
Ongoing Google Ads Management
I've worked with attorneys, therapists, chiropractors, financial advisors, restaurants, home service businesses, outdoor recreation companies, professional services, publishers, and multi-location businesses.
Before starting my marketing business, I spent 12 years working inside the Office of General Counsel. That experience shaped how I approach every project today: investigate first, follow the evidence, and don't make recommendations until the facts support them.
Whether I'm troubleshooting Google Tag Manager, validating attribution, reconciling Google Ads and GA4 data, or preparing executive marketing reports, my goal is the same:
Help you understand what your marketing is actually doing so you can make confident business decisions.
If you're looking for someone to investigate tracking issues, validate your marketing data, or build a measurement framework you can rely on, I'd be happy to help.
Elaine Bulawin
Steps for completing your project
After purchasing the project, send requirements so Elaine can start the project.
Delivery time starts when Elaine receives requirements from you.
Elaine works on your project following the steps below.
Revisions may occur after the delivery date.
Marketing & Tracking Review
Review your Google Ads, GA4, GTM, website, and lead tracking to identify where measurement breaks down.
Investigation & Findings
Validate conversion tracking, identify attribution issues, review campaign performance, and document the highest-impact problems.