You will get Fashion Market Research & Brand Blueprint: Identity, Audience & Positioning
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Project details
Before you design a logo, build a website, or develop a product, you need to know exactly who you are, who you're for, and why you're different. Without that foundation, everything else becomes costly guesswork.
This document gives your brand a clear strategic foundation. You'll walk away knowing your positioning, your audience, your competitive edge, and the unique personality that ties it all together.
What's included:
✔️ Brand discovery questionnaires
✔️ Competitive landscape audit- who's in your space and where the gaps are
✔️ Target audience definition- psychographics, not just demographics
✔️ Brand positioning statement- the single most important sentence your brand owns
✔️ Brand personality & voice- how you sound and feel across every touchpoint
✔️ Values framework- what the brand won't compromise on
✔️ Edge- the competitive advantage
Delivered as: A branded PDF deck you can share with your team.
This is perfect for you if:
You're launching a new brand and want to start with a solid foundation
You've been operating without a clear brand identity and feel inconsistent
You're rebranding and need strategic clarity
You have a product but struggle to make it stand out
This document gives your brand a clear strategic foundation. You'll walk away knowing your positioning, your audience, your competitive edge, and the unique personality that ties it all together.
What's included:
✔️ Brand discovery questionnaires
✔️ Competitive landscape audit- who's in your space and where the gaps are
✔️ Target audience definition- psychographics, not just demographics
✔️ Brand positioning statement- the single most important sentence your brand owns
✔️ Brand personality & voice- how you sound and feel across every touchpoint
✔️ Values framework- what the brand won't compromise on
✔️ Edge- the competitive advantage
Delivered as: A branded PDF deck you can share with your team.
This is perfect for you if:
You're launching a new brand and want to start with a solid foundation
You've been operating without a clear brand identity and feel inconsistent
You're rebranding and need strategic clarity
You have a product but struggle to make it stand out
Marketing Strategy Expertise
Branding, Consultation, OtherWhat's included $550
These options are included with the project scope.
$550
- Delivery Time 10 days
- Number of Revisions 1
- Marketing Strategy Report
- Tailored Action Plan
Optional add-ons
You can add these on the next page.
Signature Brand Aasset
(+ 1 Day)
+$150Frequently asked questions
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SG
Suzy G.
Jun 10, 2026
Looking for Freelance & SMB Technical Designers for Product Validation / User Testing & Feedback
CK
Cynthia K.
May 14, 2026
60 minute consultation
AC
Aaron C.
Feb 2, 2026
30 minute consultation
Just finished a consulting call. Juanita was enthusiastic, knowledgable and highly skilled in regards to design, branding and marketing. Excited to work on my brand QD with her.
BB
Bianca B.
Jan 13, 2026
30 minute consultation
Lovely to chat to and she provided me some very valuable and insightful feedback
She’s very knowledgeable and I would highly recommend her
She’s very knowledgeable and I would highly recommend her
CK
Cynthia K.
Dec 1, 2025
30 minute consultation
Thank you for such an insightful and knowledgeable consultation call. I’m looking forward to applying the advice and suggestions we discussed.
About Juanita
Fashion Designer | Tech Packs Branding Ai Consulting
100%
Job Success
Miami, United States - 11:56 pm local time
Whether you’re launching a label, scaling an existing brand, or need a creative partner who understands both design and business, I bring a rare 360° skill set: fashion design, product development, brand identity, and marketing: all under one roof.
I’ve designed and consulted for major brands including Bloomingdale’s AQUA, Fila, Peloton, Dolce Vita, Rue21, Jantzen, Southern Athletica, and Red Carter, and have led creative work for celebrity brands including Nicki Minaj, Baby Phat (Kimora Lee Simmons), Coogi (Daymond John), Sophia Vergara, and Selena Gomez.
My work has been featured in Vogue, Elle, Cosmopolitan, Sports Illustrated, People StyleWatch, Seventeen, Real Simple, and on NBC’s Today, among others.
What I offer:
✔️ Brand identity development & strategy: branding, style guides, logo design, positioning, storytelling, and messaging
✔️ Fashion design: concept sketches, flat sketches / CAD, tech packs, collection development, color charts, moodboards, 3D design and garment visualization
✔️ Product development: fabric and manufacturer sourcing, factory vetting, sample development
✔️ Marketing strategy: social media, content creation planning, community building, launch strategy
✔️ Business consulting: funding guidance, process streamlining, avoiding costly mistakes, Ai fashion tech, and anything by brand or business related to building a fashion or clothing brand.
Fashion AI Training & Consulting
I also work with AI companies, tech platforms, and fashion brands integrating AI tools into their creative process. Services include fashion dataset curation, trend and style labeling, garment classification, AI prompt development for fashion imagery, and consulting on how to apply generative AI within a fashion brand workflow. If you’re building or refining an AI model that needs fashion expertise. I can help you get the data and context right.
Why clients choose me over other designers:
Most fashion professionals are either creative or strategic. I’m both. My background spans a BFA in Fashion Design, an MS in Marketing, LVMH Luxury Certification, and Lean Six Sigma Green Belt, which means I approach every project with both an artistic eye and an entrepreneurial mind.
Building a brand takes courage. I take the guesswork out of the process: so you spend less, move faster, and build something that lasts.
⭐ Top 1% of Talent on Upwork- Expert-vetted
🎓 BFA Fashion Design | MS Marketing
🏅 LVMH Certified: Inside LVMH & Luxury
📋 Lean Six Sigma Green Belt | LinkedIn Creative Project Management Certified
A note on how I work:
I offer fixed-price project packages so you know exactly what you’re investing upfront: no hourly surprises or scope creep. This keeps the process efficient and your budget predictable. Hourly rates are available for smaller, extremely short-term and advisory work.
Ready to get started? Send me a message with a brief overview of your project or book a design or marketing consultations below.
Insta profile: Fashionbrandstrategist
Steps for completing your project
After purchasing the project, send requirements so Juanita can start the project.
Delivery time starts when Juanita receives requirements from you.
Juanita works on your project following the steps below.
Revisions may occur after the delivery date.
Brand Discover Questionnaire
Upon purchase, you’ll receive a message containing links to two questionnaires. Your responses will give me a clear and detailed understanding of your brand’s vision and the audience you’re aiming to reach.
Brand Review Session
Clarity is everything. My goal is to gain a deep, nuanced understanding of your brand’s vision. During an Upwork call, we’ll discuss your questionnaire responses together to ensure I have a clear, aligned picture of the brand you’re looking to build.