You will get Google Ads campaign setup, tracking & optimization
Top Rated
Project details
I’m John M., a Certified Media Buyer specializing in Google Ads strategy, campaign setup, optimization and performance analysis.
I don’t simply launch ads. I build Google Ads around your business goals, conversion journey and available data — from keyword and audience research to campaign structure, tracking and optimization.
Depending on your package, I can build and manage Search, Display, Performance Max and YouTube campaigns designed around leads, sales, calls or other measurable conversions.
Already running Google Ads? I can also audit your existing account before making changes. Choose a 90-day, 1-year or full-history audit add-on so I can analyze previous performance, identify wasted spend, uncover opportunities and use your historical data to inform the new strategy.
You’ll receive a professionally structured account, clear campaign strategy and practical recommendations based on real performance data — not guesswork.
I don’t simply launch ads. I build Google Ads around your business goals, conversion journey and available data — from keyword and audience research to campaign structure, tracking and optimization.
Depending on your package, I can build and manage Search, Display, Performance Max and YouTube campaigns designed around leads, sales, calls or other measurable conversions.
Already running Google Ads? I can also audit your existing account before making changes. Choose a 90-day, 1-year or full-history audit add-on so I can analyze previous performance, identify wasted spend, uncover opportunities and use your historical data to inform the new strategy.
You’ll receive a professionally structured account, clear campaign strategy and practical recommendations based on real performance data — not guesswork.
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$350
|
Standard
$600
|
Advanced
$1,000
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Audience Targeting Suggestions | 1 | 3 | 6 |
Number of Ad Extensions | 2 | 5 | 9 |
Number of Ad Copy Suggestions | 3 | 12 | 27 |
Account Setup | |||
Campaign QA | - | ||
Ongoing Management | - | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$100 - $300
Additional Ad Copy Suggestion
(+ 3 Days)
+$100
Ongoing Management
(+ 6 Days)
+$250
Conversion tracking setup
(+ 2 Days)
+$100
90-Day Account Audit
(+ 1 Day)
+$150
1-Year Account Audit
(+ 2 Days)
+$300Frequently asked questions
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AP
Azella P.
May 7, 2025
Setting up Media Buying Campaigns
EL
Eugene L.
May 5, 2025
Google & Facebook Ads Specialist Needed Setup & Optimization
EU
Emily U.
Oct 23, 2024
Facebook and Google Ad Specialist needed to set up and optimize ads on an ongoing basis
John has been an absolute dream to work with! He's helped us build out campaigns for three different companies. He's incredibly reliable and knowledgeable. His energy and positivity makes him such an asset to the team. He is a great communicator, able to use analytical data and apply it in creative, real world ways. I cannot recommend him highly enough!
JA
Jamit A.
Oct 1, 2024
Facebook Advertising Specialist Needed
MJ
Mathew J.
May 14, 2024
Ongoing Website support
Great experience
About John
Performance Marketing Strategist | Google, Meta Ads & AI Automation
100%
Job Success
Nairobi, Kenya - 5:18 pm local time
My work connects the full customer acquisition journey:
Google & Meta Ads → Landing Pages → Conversion → Analytics → Automation → Revenue
I bring 10+ years of experience across digital marketing, web technology and growth, with deep hands-on expertise in performance marketing, conversion systems and AI-powered automation.
I've worked with international businesses across eCommerce, home improvement, professional services and other sectors — building, auditing and optimizing customer acquisition systems across Google Ads, Meta Ads, YouTube, WordPress, analytics and conversion funnels.
WHAT I CAN HELP YOU WITH
✅ Google Ads — Search, Performance Max, YouTube, campaign setup, optimization & scaling
✅ Meta Ads — Facebook & Instagram acquisition, retargeting & testing
✅ Campaign Audits — wasted spend, tracking gaps & growth opportunities
✅ Growth Strategy — acquisition, funnels, offers & customer journeys
✅ Conversion Optimization — landing pages, WordPress, funnels & CRO
✅ Analytics & Measurement — conversion tracking, attribution & performance reporting
✅ AI & Marketing Automation — n8n workflows, lead management, reporting & follow-up
PROVEN EXPERIENCE
⭐ 100% Job Success & Top Rated on Upwork
⭐ 2,500+ hours across international client engagements
⭐ $50K+ earned on Upwork
⭐ Multi-year Google & Meta advertising relationships
⭐ $63K+ recorded sales from approximately $18K ad spend in one documented 100-day eCommerce campaign
⭐ Founder of JohnDigital Solutions Ltd
HOW I APPROACH PERFORMANCE MARKETING
I don't look at advertising in isolation.
Before increasing spend, I want to understand:
• What does it cost to acquire a customer?
• Which campaigns are actually contributing to revenue?
• Where are prospects dropping out of the funnel?
• Is conversion tracking giving us reliable information?
• What happens after someone becomes a lead?
• Where is budget being wasted?
• What can we automate?
• Where should the next growth dollar go?
That means I'm comfortable working deep inside Google Ads and Meta Ads, but I also look beyond the ad account.
A campaign can generate clicks and still fail because of the offer, landing page, tracking, follow-up process or customer journey. My job is to identify where the acquisition system is breaking and help fix it.
ALREADY RUNNING ADS?
I can start by auditing your existing campaigns and historical performance before making changes.
We'll identify what's working, what's wasting budget, where tracking may be incomplete and which opportunities deserve more investment.
STARTING FROM SCRATCH?
I can build your acquisition system from strategy through campaign setup, tracking, launch and optimization — with the structure needed to measure what happens after the click.
WHO I WORK BEST WITH
My strongest engagements are with businesses that want more than someone simply pushing buttons inside an advertising platform.
You need someone who can diagnose the growth problem, connect advertising with conversion and technology, and take ownership of the performance-marketing process.
If you're looking for that kind of partner, send me a message or book a consultation.
Steps for completing your project
After purchasing the project, send requirements so John can start the project.
Delivery time starts when John receives requirements from you.
John works on your project following the steps below.
Revisions may occur after the delivery date.
Account Review & Strategy
I review your account, business goals, website, tracking and existing campaign structure.
Research & Campaign Planning
I research keywords, competitors, audiences and search intent before building.