You will get Google Ads Performance Max audit with PPC fixes and a clear action plan
Top Rated
Project details
Performance Max is Google's most automated campaign type and the one most likely to silently drain your Google Ads budget without clear answers. After 10+ years running Pay Per Click campaigns across e-commerce and lead generation businesses, I know exactly where PMAX breaks down and what it takes to fix it.
This audit covers the full picture: campaign settings, asset group structure, audience signal quality, Google Tag Manager and Google Analytics conversion tracking accuracy, brand vs. non-brand traffic split, and whether PMAX is cannibalizing your Search Engine Marketing campaigns.
You'll get a structured written report with every issue ranked by impact — specific Google Ads fixes, not generic Digital Marketing advice. Every finding comes with a clear action step you can implement immediately or hand off to your team.
I work as a hands-on PPC specialist, not an agency. You get direct communication, honest assessment, and a real plan — whether that means fixing what's broken, restructuring asset groups, or deciding PMAX isn't the right fit for your account at all.
Trusted by e-commerce brands and lead generation businesses across the US, UK, and EU.
This audit covers the full picture: campaign settings, asset group structure, audience signal quality, Google Tag Manager and Google Analytics conversion tracking accuracy, brand vs. non-brand traffic split, and whether PMAX is cannibalizing your Search Engine Marketing campaigns.
You'll get a structured written report with every issue ranked by impact — specific Google Ads fixes, not generic Digital Marketing advice. Every finding comes with a clear action step you can implement immediately or hand off to your team.
I work as a hands-on PPC specialist, not an agency. You get direct communication, honest assessment, and a real plan — whether that means fixing what's broken, restructuring asset groups, or deciding PMAX isn't the right fit for your account at all.
Trusted by e-commerce brands and lead generation businesses across the US, UK, and EU.
Search Engines
Google, Bing, Amazon, Apple App Store, OtherWhat's included
| Service Tiers |
Starter
$150
|
Standard
$250
|
Advanced
$400
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Audience Targeting Suggestions | 2 | 4 | 6 |
Number of Ad Extensions | 0 | ||
Number of Ad Copy Suggestions | 3 | 5 | 6 |
Account Setup | - | - | - |
Campaign QA | |||
Ongoing Management | - | - |
Frequently asked questions
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DS
Dror S.
Aug 25, 2026
Adwords and Facebook Ad Campaign Setting
IS
Ivan S.
Aug 12, 2026
Facebook Ads & Meta Ads Audit Specialist Needed | PPC Media Buyer | Audit & Optimization
We hired Sergei for a Facebook Ads and Meta Ads audit and got far more than we expected. He went through our entire Facebook Ads Manager setup — campaign structure, audiences, creatives and Facebook Advertising policies — and found tracking gaps that two previous agencies had missed. His report was clear enough that our team could act on it the same week.
What stood out is that he thinks like a media buyer, not just an auditor. Every recommendation was tied to a number: cost per lead, ROAS, and where our budget was actually going. He also reviewed our Google Ads account and Google Analytics setup, and explained how our Facebook Ads and Google Ads should work together instead of competing for the same traffic.
Sergei is a true PPC specialist with strong digital marketing thinking — he covered social media marketing angles, lead generation funnels and Instagram Marketing placements we had never tested. Communication was fast, clear and honest; he told us what would not work as directly as what would.
Highly recommend him to anyone looking for a serious Facebook media buyer or Google Ads specialist. We are continuing to work with him on optimization.
What stood out is that he thinks like a media buyer, not just an auditor. Every recommendation was tied to a number: cost per lead, ROAS, and where our budget was actually going. He also reviewed our Google Ads account and Google Analytics setup, and explained how our Facebook Ads and Google Ads should work together instead of competing for the same traffic.
Sergei is a true PPC specialist with strong digital marketing thinking — he covered social media marketing angles, lead generation funnels and Instagram Marketing placements we had never tested. Communication was fast, clear and honest; he told us what would not work as directly as what would.
Highly recommend him to anyone looking for a serious Facebook media buyer or Google Ads specialist. We are continuing to work with him on optimization.
DF
Derek F.
Jul 22, 2026
Google Ads PPC + GA4 / GTM Conversion Tracking Fix
MD
Michael D.
Jul 20, 2026
Meta Ads Management
Sergei has always been open and honest. He answers questions quickly and I have enjoyed working with him
DF
Derek F.
Jul 17, 2026
Meta / Facebook Ads Audit — PPC & Lead Generation
Sergei was great with his audit. Very thorough and detailed!
About Sergei
Google Ads Specialist | Facebook Ads Media Buyer & Google Shopping Ads
95%
Job Success
Poznan, Poland - 6:45 am local time
◆ RESULTS — REAL NUMBERS FROM REAL ACCOUNTS
📌 Managed Google Ads and Meta Ads media buying budgets from $1,000 to $1,000,000+ per year
📌 Reduced CPL from $120 to $34 via Google Ads restructure; 700+ real estate leads at $28 CPL
📌 Held 5x ROAS for 6 straight months on Google Ads for a medical ecommerce store — $470K revenue
📌 Scaled Facebook Ads budget from $5K to $80K/month at 4x ROI as a hands-on Facebook media buyer
📌 4,994 ecommerce sales at £14 cost per purchase — Facebook Ads and Instagram Ads for a UK store
📌 Grew Google Shopping ROAS from 200% to 550%+ via Google Merchant Center feed restructuring
◆ SERVICES
🔵 Google Ads — Search, Performance Max, Google Shopping, Google Display Network, YouTube Ads and Bing Ads. Full PPC Campaign Setup & Management, Google Ads account management, display ad campaigns and Google Ads audit from a certified PPC specialist
📘 Facebook Ads and Meta Ads — Facebook Ads Manager setup, Facebook Advertising strategy, media buying, creative testing and retargeting across Facebook, Instagram and Messenger. As your Facebook media buyer I scale paid social profitably: 8x ROAS for a Shopify brand
📱 Instagram Marketing and Social Media Marketing — full-funnel social media advertising plus social media management coordination, so paid campaigns and organic content tell one story
🎯 Lead Generation — CPL funnels for local services and B2B: 216 landscaping quotes at $113, 1,020 luxury travel inquiries at $77, 450+ bookings worth $420K in 90 days
📊 Conversion Tracking — Google Analytics (GA4), Google Tag Manager, Meta Conversions API and server-side tracking. In 9 of 10 PPC audits I find broken conversion tracking before I find bad ads
🛒 Amazon PPC — sponsored products and sponsored brands, coordinated with Google Ads and Facebook Ads so marketplace and store funnels feed each other
🔑 SEO and Search Engine Marketing — SEO keyword research and Search Engine Optimization data feed my paid search: CTR up 15-25%, CPC down 18%. Landing page conversion rate optimization lifts CVR another 15-35%
◆ INDUSTRIES
eCommerce and Shopify, FinTech, Insurance, Medical, Solar, Contractors, Travel, Legal, Education, Automotive, SaaS — as a media buyer and PPC specialist I apply the same digital marketing system to every lead generation and ecommerce niche: fix conversion tracking first, find the leak, scale what works. Recent client requests: Google Ads for jewelry, restaurants, home services and travel; Facebook Ads for cleaning, roofing, real estate, and DTC brands.
◆ MY APPROACH — MEDIA BUYING AS A SYSTEM
✔ Marketing strategy first: every Google Ads and Meta Ads account starts with a PPC specialist checklist — structure, search terms, audiences, and conversion tracking in Google Analytics and Google Tag Manager
✔ Lead generation math: qualified cost per lead, not clicks. My lead generation funnels connect landing pages, call tracking, and CRM data into one number a business can trust
✔ Creative testing for Meta Ads: hook rate, hold rate, CTR and CVR — media buying decisions come from data, and paid social budgets follow lifetime value
✔ Scaling: Performance Max and Google Shopping for ecommerce, Pay Per Click Advertising and lead generation campaigns for services, retargeting and social media marketing support across both platforms
◆ WHY ME
✔ 10+ years of Pay Per Click Advertising as a Google Ads specialist and Facebook Ads media buyer — Top Rated Plus, $100K+ earned, 145 jobs
✔ Certified: Google Ads, Google Analytics (GA4), Google Shopping, Facebook Ads
✔ No scaling before tracking is verified — that is how a PPC specialist protects your budget
✔ One partner for the full paid media stack: Google Ads, Meta Ads, Facebook Ads, Instagram Marketing, Bing Ads, Amazon PPC, SEO — one digital marketing system, one report
✔ Weekly plain-language reporting: CPL, ROAS and next steps — digital marketing without vanity metrics
◆ MORE RESULTS
✔ Facebook Ads Manager + Facebook Advertising: 1,850 leads at $10.95, 432 tickets at $13.89
✔ Social media advertising + social media management: creative cycle cut to 5 days
✔ Search Engine Optimization + Search Engine Marketing: long-tail terms 40-60% cheaper
✔ Bing Ads + Google Display Network: display ad retargeting, 30% lower CPC
✔ Instagram Marketing, marketing strategy on Pay Per Click Advertising data, Google Tag Manager, conversion rate optimization: +15-35% CVR
◆ READY TO SCALE?
Message me — let's audit your Google Ads, Facebook Ads and Meta Ads, and turn your PPC budget into predictable revenue. Your media buyer, PPC specialist and digital marketing partner — from Search Engine Marketing, Social Media Marketing and SEO to Amazon PPC: one paid media system built around ROI.
Steps for completing your project
After purchasing the project, send requirements so Sergei can start the project.
Delivery time starts when Sergei receives requirements from you.
Sergei works on your project following the steps below.
Revisions may occur after the delivery date.
Access & Initial Google Ads Account Review
I'll review your Google Ads account structure, campaign settings, and overall PPC setup. This includes verifying Google Analytics and Google Tag Manager linkage to confirm conversion tracking is properly in place before the full audit begins.
Performance Max Campaign & Asset Group Analysis
Deep dive into your PMAX campaign: asset groups, audience signals, search themes, and budget allocation. I'll identify where Pay Per Click spend is wasted, check targeting quality, and analyze brand vs. non-brand traffic in your Google Ads account.