You will get Performance Max Cleanup: Stop the Budget Bleed
Project details
Performance Max looks like a black box until you know where to pull the data from. I find where your PMax budget actually goes — junk placements, brand traffic cannibalization, low-quality search categories, feed issues — and clean it up. I run paid acquisition for a luxury US healthcare clinic where I inherited a wasteful six-figure account and cut cost per verified admission by ~78% while scaling spend ~2x; PMax restructuring was a core part of that rebuild. Every recommendation is tied to conversions your CRM confirms are real, not platform-modeled numbers. Starter: a report showing exactly where the money bleeds. Standard: I implement the full cleanup — exclusions, asset group restructure, brand separation, feed fixes. Advanced: cleanup plus 30 days of monitoring and correction while the campaign relearns. If you want ongoing management after, there's an add-on for that.
Search Engines
Google, Bing, OtherWhat's included
| Service Tiers |
Starter
$400
|
Standard
$750
|
Advanced
$1,200
|
|---|---|---|---|
| Delivery Time | 5 days | 10 days | 30 days |
Number of Audience Targeting Suggestions | 1 | 2 | 3 |
Number of Ad Extensions | 1 | 1 | 1 |
Number of Ad Copy Suggestions | 0 | 3 | 5 |
Account Setup | - | - | - |
Campaign QA | - | ||
Ongoing Management | - | - |
Optional add-ons
You can add these on the next page.
Ongoing Management — monthly PMax + Search management after cleanup
(+ 10 Days)
+$1,500Frequently asked questions
About Lev
Google Ads & Performance Marketing | Ad Spend Tied to Verified Revenue
Castelldefels, Spain - 1:18 pm local time
Current engagement: a luxury US healthcare clinic on a six-figure monthly ad budget. I built CRM-verified acquisition from scratch — cost per verified admission down ~79% while spend scaled ~2×, through vertical-wide Google policy turbulence that hit every competitor in the space. Platform numbers reconcile one-to-one with Salesforce.
WHAT CLIENTS & PARTNERS SAY
"Lev immediately stands out as an exceptional partner. He blends high-level, data-driven strategy with deep, hands-on technical skill — precisely the kind of results-oriented partner you want managing significant in-platform investment." — Brandon Mitchell, Mid-Market Partnerships @ Google
"Lev manages our paid acquisition and plays a key role in our growth, including SEO. What stands out most is his ownership mindset. He doesn't just run campaigns — he monitors the full lead-generation flow across systems and CRMs, making sure data is accurate, attribution is clear, and nothing falls through the cracks. He follows each lead through the pipeline and checks tracking integrity across platforms. I confidently recommend him to any team looking for someone who truly takes ownership of performance marketing." — Marketing Manager, US healthcare clinic
"Lev builds business outcomes. He's not just a media buyer — he's a strategist. He doesn't chase vanity metrics. He thinks like an owner, communicates like a partner, and makes your budget work like it's his own." — Drew Mabry, Senior Marketing Strategist
WHAT I DO
— Google Ads: Search, Performance Max (segmented by payer type / service line), Shopping, YouTube
— Microsoft Ads as a low-CPC second channel
— Meta Ads
— CRM-verified attribution: GCLID into Salesforce (or your CRM), conversions returned to the platform via offline import — scheduled or near-real-time via API
— SEO & AI Search (GEO): visibility in AI Overviews, ChatGPT, Perplexity for high-intent queries
— Reporting against verified revenue — not platform-modeled conversions
VERIFIED RESULTS
— Luxury US healthcare clinic (current, under NDA): CRM-verified acquisition built from scratch; cost per verified admission down ~79% while spend scaled ~2×; paid is now the dominant source of verified admissions
— Google Ads: 7x ROAS; Microsoft Ads: 4x ROAS (US event services company)
— ~$2M in quote pipeline generated from ~$10K Meta spend
— SEO: Domain Rating 28→55, organic revenue doubled, 5x quote volume
— Healthcare network: patient acquisition +35%
Every number above is real. I don't publish metrics I can't defend on a call.
WHO I WORK WITH
Best fit:
✓ Healthcare & high-ticket services: dental implants, plastic surgery, aesthetics, IVF, insurance, mortgage
✓ E-commerce & DTC brands scaling paid on Meta + Google, measured in contribution margin and LTV — not blended ROAS
✓ Founder/owner-led businesses spending $10K+/month on ads
✓ Businesses with a CRM (or ready to install one) that want revenue truth, not vanity reports
Not a fit:
✗ Agencies looking for white-label execution
✗ Budgets under $5K/month
✗ Commission-only or "pay after results" arrangements
HOW I WORK
— Entry point: paid audit ($500–800 depending on account size). You get a written assessment of tracking, attribution, and campaign structure, plus a 90-day roadmap. Credited toward the first month if we continue.
— Ongoing: retainer from $4,000/month depending on scope (channels, SEO, AI search modules)
— Prepayment, monthly invoicing
— Direct access to me — no account managers, no intermediaries
— Weekly reporting against CRM-verified outcomes
FIRST STEP
Message me with three things: your monthly ad spend, your CRM, and the one question your current reports can't answer. I'll tell you in one reply whether I can help.
Steps for completing your project
After purchasing the project, send requirements so Lev can start the project.
Delivery time starts when Lev receives requirements from you.
Lev works on your project following the steps below.
Revisions may occur after the delivery date.
You grant read-only Google Ads access and answer 3 scoping questions
I pull PMax data: channel split, search categories, placements
Scripts and reports surface where the budget actually goes across asset groups, placements, and search categories — including brand traffic share.