You will get senior Google Ads management that protects your CPA and grows ROAS
Project details
You'll get a senior pair of hands on your Google Ads account every month, focused on one thing: more profit from the same or lower spend. I've managed seven-figure budgets across ecommerce, DTC and B2B, protecting CPA while scaling ROAS from as low as 0.5x to 8x. This is hands-on, profit-first management, not set-and-forget. I work your account weekly: search terms and negatives, bid and budget adjustments, creative and RSA testing, Performance Max and Shopping optimisation, and tracking checks so the data you're deciding on is clean. Every week you get a plain-English one-pager (what changed, what moved, what's next) and your own Looker Studio dashboard so you always know how your money is performing. The goal is simple: a lower cost per result and a higher return, month after month.
Search Engines
Google, BingWhat's included
| Service Tiers |
Starter
$900
|
Standard
$1,500
|
Advanced
$2,500
|
|---|---|---|---|
| Delivery Time | 30 days | 30 days | 30 days |
Number of Audience Targeting Suggestions | 5 | 10 | 15 |
Number of Ad Extensions | 5 | 8 | 10 |
Number of Ad Copy Suggestions | 5 | 10 | 15 |
Account Setup | - | - | - |
Campaign QA | |||
Ongoing Management |
Frequently asked questions
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AA
Andy A.
Jul 24, 2025
Scaling Google Ads
Smart google ad specialist!
About Joseph
Google Ads & Paid Media Specialist | Lower CPA, Higher ROAS
Swansea, United Kingdom - 3:43 am local time
Over 15 years in paid media I've built and scaled accounts across Google, Meta, Microsoft, YouTube and LinkedIn, managing budgets from a few hundred pounds a month to over £1m a year. A few recent results:
- Ecommerce fashion retailer: scaled ad spend from £600k to £1m while lifting ROAS from 3.8 to 6.4
- Local services brand: grew leads from 30 to 600+ per month and cut cost per lead from £80 to £13
- B2B SaaS: non-brand conversions up 270% with cost per lead halved
- International SaaS: signups up 340% in 90 days at under $4 per lead
- Membership body: 60x return across Google, Bing, YouTube and LinkedIn
A quick note on my Upwork profile: I've spent those 15 years delivering for agencies and in-house teams, and I've been busy enough that I never got round to building up a reputation here. That's changing. I'm now opening up a small number of spots for Upwork clients directly, which means you get a senior operator who runs seven-figure budgets day to day, not a junior padding out their review count.
How I work:
- A 50-point audit to find and stop wasted spend fast
- Clean campaign builds structured by lane (Brand, Non-brand, Competitor, PMax, Shopping, Retargeting)
- Tracking fixed first: GA4, GTM, consent-safe events and offline imports so your data is trustworthy
- Optimisation for profit, protecting CPA and ROAS while scaling non-brand
- A weekly one-pager and a Looker Studio dashboard so you always know what changed, what moved and what's next
Google Ads certified, with an MA in Marketing (CIM) and 15+ years across agency and in-house roles.
If you'd like a quick, honest review of your account before you commit to anything, send me a message and I'll take a look. I'll tell you straight where the wasted spend and the biggest opportunities are.
Steps for completing your project
After purchasing the project, send requirements so Joseph can start the project.
Delivery time starts when Joseph receives requirements from you.
Joseph works on your project following the steps below.
Revisions may occur after the delivery date.
Onboarding & audit
I review the account, confirm goals, targets and budget, and identify the quickest wins and biggest leaks.
Weekly optimisation
Ongoing work on bids, budgets, search terms, negatives, creative testing, PMax and tracking to lower CPA and grow ROAS.