You will get Shopify Ecommerce Google Analytics 4 Tracking
Top Rated
Project details
You are looking for an experienced Tracking Expert that gets the e-commerce tracking back in GA4.
A specialist that understands both business and data.
I have more than 15 years of experience in digital marketing, and my passion is to leverage data to get more customers.
From having my own online business, I know how important it is to have the right insights.
If you work with me, I will make sure that:
• You have all pixels and events in 1 place
• You will reduce page loading time by having only 1 script on your website
• Google Tag Manager is set up specifically for your Shopify store
• The path to purchase is created and measurable in GA4
• Order value, items and new or repetitive buying information
• Data layers developed for the conversion path pages
• You will have the correct reports to make better decisions
When you should work with me:
• If you need someone that understands both business and data
• If you need someone that is transparent and proactive
• If you need someone that makes things easy to understand
• If communication is important to you
Please feel free to reach out for a chat.
A specialist that understands both business and data.
I have more than 15 years of experience in digital marketing, and my passion is to leverage data to get more customers.
From having my own online business, I know how important it is to have the right insights.
If you work with me, I will make sure that:
• You have all pixels and events in 1 place
• You will reduce page loading time by having only 1 script on your website
• Google Tag Manager is set up specifically for your Shopify store
• The path to purchase is created and measurable in GA4
• Order value, items and new or repetitive buying information
• Data layers developed for the conversion path pages
• You will have the correct reports to make better decisions
When you should work with me:
• If you need someone that understands both business and data
• If you need someone that is transparent and proactive
• If you need someone that makes things easy to understand
• If communication is important to you
Please feel free to reach out for a chat.
What's included
| Service Tiers |
Starter
$50
|
Standard
$135
|
Advanced
$750
|
|---|---|---|---|
| Delivery Time | 2 days | 4 days | 7 days |
Analytics & Tracking Setup | |||
Tag Manager Setup | |||
Ecommerce Purchase Tracking | - | ||
Social Platform Tracking | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$50 - $150Frequently asked questions
126 reviews
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AS
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Jun 23, 2026
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Brandon B.
Mar 27, 2026
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Michel was great to work with. He is very knowledgeable in systems set up and being able to understand and implement effective attribution systems. Would recommend for sure.
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Harley S.
Mar 23, 2026
Audit Shopify Icefjord.no
About Michel
Facebook Conversion API | Google Ads Tracking | Stape | Attribution
98%
Job Success
Amsterdam, Netherlands - 8:08 pm local time
My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google.
I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses.
What's usually broken
When I audit a new account, I almost always find the same three problems:
1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers
2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy
3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe
Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with.
What accurate tracking actually unlocks
Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business:
- Which campaigns are profitable after COGS and shipping?
- Which customer segments have a CAC worth paying?
- Where should the next €10–50k in ad spend actually go?
That's the layer most brands never reach because they're still arguing about which number is right.
We help you get there.
Who I work with
Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if:
- Your Meta ROAS and Shopify revenue don't match
- You're dealing with Meta health restrictions or other sensitive categories
- Multiple people have touched your GTM setup and it's become unreliable
- You're increasing spend and need a stable, privacy-compliant tracking foundation
What the work looks like
1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions
2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more
3: QA - Full verification with test events and live tracking before anything goes live
4: Handoff - You get a walkthrough of what was built, why, and how to maintain it
Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot
Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio
Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next.
Let's start with an audit.
Michel Brok
Founder, Tracking Architects
Steps for completing your project
After purchasing the project, send requirements so Michel can start the project.
Delivery time starts when Michel receives requirements from you.
Michel works on your project following the steps below.
Revisions may occur after the delivery date.
Clarity on goals and create the customer journey/funnel
Preparing the Google Tag Manager envorinment