You will get Technical SEO Audit with Actionable Recommendations
Project details
What sets my SEO audits apart is the depth of analysis and the strategic guidance that comes with it. Many audits simply list technical issues without explaining their impact or how to prioritize fixes. My audits focus on identifying the issues that actually affect search visibility and providing a clear roadmap for improvement.
With more than 20 years of experience in SEO and web development, I evaluate not only technical factors such as crawlability, indexing, site structure, and page performance, but also the broader search strategy behind a website’s content and architecture.
I have worked on complex SEO projects including large healthcare network migrations, multi-location local SEO, and competitive professional service markets such as healthcare and legal. This experience allows me to quickly identify the underlying causes of ranking or traffic issues and recommend solutions that align with Google’s best practices.
Each audit includes practical recommendations that your team can implement to improve visibility, strengthen site authority, and support long-term organic growth.
With more than 20 years of experience in SEO and web development, I evaluate not only technical factors such as crawlability, indexing, site structure, and page performance, but also the broader search strategy behind a website’s content and architecture.
I have worked on complex SEO projects including large healthcare network migrations, multi-location local SEO, and competitive professional service markets such as healthcare and legal. This experience allows me to quickly identify the underlying causes of ranking or traffic issues and recommend solutions that align with Google’s best practices.
Each audit includes practical recommendations that your team can implement to improve visibility, strengthen site authority, and support long-term organic growth.
Language
EnglishWhat's included
| Service Tiers |
Starter
$450
|
Standard
$1,100
|
Advanced
$2,200
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 10 days |
Site SEO Audit | |||
Index Optimization | - | ||
XML Sitemap | - | ||
Robots.txt | - | ||
Image Compression | - | - | |
HTTPS Setup | - | - | |
Penalty Removal | - | - | - |
About Elizabeth
Healthcare, Legal, B2B, & Local SEO / AEO & AISO Strategist
Phoenixville, United States - 11:51 pm local time
With more than 20 years of experience in SEO and web development, I specialize in diagnosing why websites underperform in search and creating clear roadmaps that drive measurable growth.
Although I’m new to Upwork, I’m not new to SEO. I’ve spent two decades helping businesses — from medical practices and healthcare networks to law firms, home service companies, and e-commerce brands — increase visibility, traffic, and conversions through sustainable search strategies.
How I Help Clients
My work focuses on the areas that typically deliver the greatest long-term SEO impact:
• Technical SEO audits and diagnostics
• Content architecture and topical authority
• SEO strategy for site migrations and redesigns
• Local SEO and multi-location optimization
• Search visibility for healthcare and legal organizations
• AI search visibility and evolving search behavior
• Organic growth strategy and SEO roadmaps
I regularly work with industry-standard tools including Screaming Frog, SEMrush, Moz, Google Analytics, and Google Search Console, and my approach aligns with Google’s best practices and long-term search quality guidelines.
Large-Scale SEO Experience
Healthcare Network Migration (38 Websites → 1 Domain)
One of my most complex projects involved a large healthcare network consolidating 38 websites into a single domain representing hospitals, specialty facilities, and more than 100 medical practices.
My role included:
• Creating a complete site blueprint and content architecture for the new site
• Mapping and optimizing thousands of pages that were being retained
• Developing a comprehensive redirect strategy for legacy URLs
• Identifying duplicate content and resolving cross-site content conflicts
• Performing technical SEO cleanup and keyword optimization
• Optimizing medical practice location pages for local search visibility
• Cleaning and strengthening the site’s backlink profile
Results after launch:
• 15% increase in organic traffic compared to the combined traffic from all 38 sites
• 27% increase in local search traffic within the first few months
Examples of SEO Results
Healthcare
ENT & Allergy Specialists
• Users increased 103%
• Sessions increased 84%
Multi-location healthcare network
• Organic traffic increased 15% after large-scale site consolidation
• Local search traffic increased 27%
Legal
Amicus Legal Group – Personal Injury Law Firm
• Clicks increased 150%
• Impressions increased 265%
• Average ranking position improved by nearly six places
• Achieved new top-3 keyword rankings and expanded top-10 rankings
Regional Personal Injury Law Firm (Client Confidential)
• Diagnosed and resolved multiple technical and on-page SEO issues
• Cleaned and strengthened the firm’s backlink profile
• Increased the number of keywords driving organic traffic by 50%
Home Services & Other Industries
Rebel Refrigeration
• Organic traffic increased 40% in 6 months
Master Services
• Organic traffic increased 40% in 6 months
• Organic growth of 592% over six years
The Iron Shop
• Organic traffic increased 8% in 6 months
• Conversions increased 15%
Bentley Homes
• Organic traffic increased 13% in 2 months
• Conversions increased 85%
How I Typically Work With Clients
I frequently support organizations with:
• Technical SEO audits and strategic recommendations
• Diagnosing ranking or traffic drops after algorithm updates
• SEO planning during website migrations or redesigns
• Content architecture and internal linking strategy
• Local SEO optimization for multi-location businesses
• Strategic guidance for long-term organic growth
If you're looking for experienced strategic SEO guidance rather than generic tactics, I’d be happy to review your site and discuss opportunities for improvement.
Services I Offer
Technical SEO Audit
SEO Strategy & Roadmap
Website Migration SEO
Local SEO for Healthcare & Legal
AI Search Optimization
Steps for completing your project
After purchasing the project, send requirements so Elizabeth can start the project.
Delivery time starts when Elizabeth receives requirements from you.
Elizabeth works on your project following the steps below.
Revisions may occur after the delivery date.
SEO Audit
I perform a technical SEO audit reviewing crawlability, indexing, site structure, and key issues.
Report on Findings
I deliver a report outlining findings and prioritized recommendations.