You will get CRO (Conversion Rate Optimization) Audit + Action Plan
Project details
Getting traffic to your website isn't the problem. Converting them is. Sound familiar?
If people are landing on your site but not buying, the issue is rarely what you think it is. It's usually messaging that doesn't match intent, a funnel that loses people before they trust you, or CTAs that ask for commitment before earning it.
I'll audit your full funnel to find where visitors drop off and tell you what to fix first.
Starter covers your most important pages: homepage, product or service page, and checkout. You'll get a prioritized fix list you can act on immediately.
Standard goes deeper across your full funnel with a complete drop-off analysis and a marketing strategy report connecting conversion gaps to revenue growth.
Advanced is the full picture. Every key page, complete funnel mapping, and a 90-day CRO roadmap tied directly to your revenue goals.
No redesign required to get started. Most fixes are copy, layout, and flow changes you can implement without a developer.
Built for ecommerce brands and SaaS teams who know their traffic should be converting better.
If people are landing on your site but not buying, the issue is rarely what you think it is. It's usually messaging that doesn't match intent, a funnel that loses people before they trust you, or CTAs that ask for commitment before earning it.
I'll audit your full funnel to find where visitors drop off and tell you what to fix first.
Starter covers your most important pages: homepage, product or service page, and checkout. You'll get a prioritized fix list you can act on immediately.
Standard goes deeper across your full funnel with a complete drop-off analysis and a marketing strategy report connecting conversion gaps to revenue growth.
Advanced is the full picture. Every key page, complete funnel mapping, and a 90-day CRO roadmap tied directly to your revenue goals.
No redesign required to get started. Most fixes are copy, layout, and flow changes you can implement without a developer.
Built for ecommerce brands and SaaS teams who know their traffic should be converting better.
Marketing Strategy Expertise
Conversion Rate Optimization, ConsultationWhat's included
| Service Tiers |
Starter
$750
|
Standard
$1,000
|
Advanced
$1,500
|
|---|---|---|---|
| Delivery Time | 5 days | 7 days | 10 days |
Number of Revisions | 1 | 1 | 2 |
Marketing Strategy Report | - | ||
Customer Segmentation | - | - | - |
Promotional Campaign | - | - | - |
Tailored Action Plan | |||
Website Review |
Optional add-ons
You can add these on the next page.
Marketing Strategy Report
(+ 3 Days)
+$250
Heatmap & Session Recording Review
(+ 1 Day)
+$200
Landing Page CRO Review
(+ 1 Day)
+$200
Email Funnel Review
(+ 1 Day)
+$200Frequently asked questions
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SR
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Thank you for your support over the past 2+ years and for helping us to make great strides with our SEO work. It has been a pleasure working with you!
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About Kristina M
Fractional CMO & Growth Strategist | B2B, DTC, Ecommerce, SaaS
Bend, United States - 5:19 pm local time
I work with founders and lean teams who need marketing and growth leadership without a full-time hire. If you have people executing but nobody owns the strategy, connects the pieces, or makes the hard calls about what to prioritize, that's when growth stalls and spend goes up while results go down. I fix that.
How I Can Help
I step into the role your business needs but isn't ready to hire full-time:
- Diagnose why growth has stalled and build the roadmap to fix it
- Audit and fix underperforming funnels to increase conversion
- Align marketing, product, and operations on shared priorities
- Structure lifecycle marketing, CRM, and retention programs
- Define KPIs and build performance visibility for leadership
- Support launches, pivots, and scaling with clear execution plans
My Experience
20+ years in marketing, split between agency and client-side work. I've owned P&L, teams, and outcomes across startups, growth-stage brands, and enterprise environments.
Highlights:
- Launched a DTC brand from zero to $1M in first-year revenue, owning GTM strategy, funnel design, paid acquisition, and operations
- Built a free trial program from scratch that generated $1M+ in first-year revenue for a leading EdTech company
- Built SEO, paid media, lifecycle, subscription, and affiliate programs from scratch across multiple brands
- Led marketing strategy for a global export business across U.S. and international markets
- Drove a 3.8% CTR on a native ad platform against a 0.7-1% industry average
Founders bring me in when
- Growth has stalled and nobody can explain why
- Marketing spend is increasing but results aren't
- There's execution happening with no strategy behind it
- They need someone to own the function, not just advise on it
- They're launching something new and need a plan that actually works
If this sounds familiar, I'd love to talk.
Most engagements begin with a focused diagnostic through my Project Catalog. These audits identify what's limiting performance and what will drive the highest impact next, and often become the foundation for ongoing fractional leadership.
Steps for completing your project
After purchasing the project, send requirements so Kristina M can start the project.
Delivery time starts when Kristina M receives requirements from you.
Kristina M works on your project following the steps below.
Revisions may occur after the delivery date.
Review and audit
I review your website pages, conversion paths, messaging, and CTAs based on the information you provide.
Findings and action plan
I document key issues, explain why they matter, and create a prioritized action plan with quick wins and longer-term fixes.