Hire the Best Copywriters
Columbia, South Carolina
Your story is POWERFUL. Your copy isn't carrying it yet. 🚨 You know what you offer is valuable. You've tried to write it down, and something gets lost every time. Not quite right. Not quite you. Not quite what makes the right person stop and say, "This is exactly what I've been looking for." So you rewrite it. The version you have now is better, but you still wouldn't send a dream client there without a knot in your stomach. You're tired of copy that's technically fine but doesn’t move anyone. You're done handing your story to someone who treats it like just another writing project. ⭐⭐⭐⭐⭐ "Anne is exactly what I need to write my memoir! Her style of writing is compelling and excellent." Jenna Content that connects is written for a specific human in the middle of a specific struggle who needed to feel understood before they could feel convinced. 🎯 I'm a Narrative Intelligence Strategist. I bring the psychology, the audience research, and the strategic thinking that happens before the writing. So your ideal client arrives at your page already uncertain, already guarded, and finds themselves thinking, "They actually get it." Audience and ideal client research so your messaging meets the right person where they are. Brand positioning and story development so everything you publish sounds like one coherent, trustworthy voice. Copy editing and story editing rooted in emotional intelligence so the draft that's almost right becomes the version you're proud to send anywhere. Three months from now, your website works while you sleep. Your launch lands with people who were ready to say yes before they finished reading. That's the work. 🚀 ⭐⭐⭐⭐⭐ "Her writing connects emotionally with customers." Matt, AmeriTales WORK WINS 📈 Real estate listings. 78% sold in UNDER 10 DAYS. 100% sold within 30. Listing copy built around buyer identity, not property features. 📣 Local business feature. One story, written for the right reader. One weekend later, the owner felt it in his business. ⚡ Pre-launch service pages. Figma copy reviewed, restructured, and sharpened for conversion before launch. Positioning anchored to ideal client research. 🏆 Invited by The Daily Meal to join its Culinary Content Network. Based on the quality and consistency of published blog content. 🎯 Therapist website copy. Existing pages refined for clarity, emotional resonance, and audience fit. The kind of copy that makes the right client feel found. ⭐⭐⭐⭐⭐ "Anne is an incredibly talented writer and editor and takes seriously the intent of the copy, not what any certain type of copy is supposed to sound like. Her willingness to listen and connect to my goals is such an asset to my projects!" Halley, Therapist IS THIS YOU? ▶️ You're a therapist, founder, service professional, or someone with a story that deserves to be told, and you know your messaging hasn’t found its full impact yet. ▶️ You're willing to answer a few questions about your audience, your goals, and what you're trying to accomplish. ❌ You need high-volume content output on a tight turnaround with no discovery process. The strategy work I do takes time. If you need it fast and generic, I'm the wrong fit. ⭐⭐⭐⭐⭐ "Anne is one of the best copywriters I've worked with given her attention to detail and thoughtfulness. She really tries to understand your business, tone, and online persona. I've already rehired her for another project." Farah, Real Estate Client WHAT WORKING TOGETHER LOOKS LIKE 🔍 Your website sounds like you wrote it for Google instead of for the person you want to help. I research your audience, map their emotional journey, and rebuild your messaging around what they need to feel before they trust you enough to reach out. ✍️ You have a draft, maybe several, and none of them feel right. I edit for structure, clarity, and emotional pull so the final version sounds unmistakably like you while resonating with your audience. 🎯 Your launch is fast approaching, and your positioning doesn’t feel solid yet. I do the audience research so the people you most want to serve feel seen from the first line. 📖 You have a story that needs to be told in your voice. Narrative content and memoir ghostwriting rooted in deep listening, careful voice-matching, and the patience to get it right. 🧠 Your brand sounds like everyone else who does what you do. I develop the voice, the language, and the positioning that makes yours the one people remember. ⭐⭐⭐⭐⭐ "Anne is emotionally intelligent, perceptive, and highly skilled. Her feedback was thoughtful, clear, and incredibly helpful." Kyla, KC & Co If any of this felt like someone finally put words to what you've been trying to solve, the next step is a conversation. Tell me what you're working on and where you feel stuck. 💬 Send me a message and let's chat. ⭐⭐⭐⭐⭐ "Extremely competent. Excellent technical quality. Proactive in solving problems. A top-tier freelancer I would strongly recommend." Rafael, Aon Data
- Copywriting
- Real Estate Marketing
- Blog Content
- Content Research
- Ghostwriting
- Memoir Writing
- Brand Positioning
- Copy Editing
- Storytelling
- Voice of the Customer
- Audience Targeting
- Audience Research
- Emotional Tone
- Psychology
- Story Editing
- AI Content Editing
- Research & Strategy
- Creative Strategy
- Polish
- Story Development
Rome, Italy
Most copywriters try to create NEW thoughts in your prospect's mind. New angles. New desires. New reasons to buy. That's expensive, slow, and mostly wrong. Your customer already has beliefs, fears, and frustrations sitting in their head. The job isn't to invent new ones. It's to find the thoughts already there and connect them to your message. When you get that right, your copy doesn't feel like an ad. It feels like someone read their mind. That's the only thing I do. 🔢 The numbers, since you'll want them: $38K/month in ad spend. 8.34× peak ROAS. Skincare brand. $33.5K/month. 6.6× peak ROAS. Home and lifestyle. Landing page CVR: 1.2% to 3.8% after one rewrite. Here's how I actually work. I didn't start in marketing. I started in engineering. Which means I don't look at copy the way most people do. Most copywriters rely on instinct. Some rely on formulas. I rely on structure - a research-driven process built on consumer psychology. Before I write anything, I go looking. Reviews, forums, competitor ads, customer interviews. I find the exact language your customer uses to describe their problem, their hesitations, and what finally made them act. Then I build the creative around what I find. The research isn't an add-on. It's how every project starts. Non-negotiable. 🛠️ What I do: Creative Strategy (Meta + TikTok) - consumer psychology research, hooks, briefs, and scripts built to scale CRO Copywriting - sales pages, landing pages, and funnels written to convert, not just to read well Website Copy - positioning and messaging that sounds human and doesn't put visitors to sleep VSL and Ad Scripts - structured to hold attention long enough to actually sell something Brand Messaging - voice, tone, and framework that makes everything else sharper ❌ Who should NOT hire me: If you want fast, cheap copy with no research phase - I'm probably not your guy. If you need something by Thursday with no time to understand your customer - same. If you think copywriting is just "making things sound good" - we'll just frustrate each other. ✅ Who SHOULD hire me: DTC brands running paid social who need creative that scales, not just looks good in a deck. Founders tired of copy that reads well in a Google Doc and dies in the market. Brands who want the thinking done properly before the writing starts. ⭐ What my clients say: "Hamza transformed my website in under three weeks. Conversions went from 1.2% to 3.8%." - Pita Dhaliwal, Business Owner "A strong grasp of buyer psychology and the ability to think strategically about both brand and direct response." - Matt Mason, Director of CRO, Modern AI "One of the best players in the game. I now come to him on a regular basis." - Joshua George, Founder, Clickslice Send me a message with your biggest copy challenge and what you've already tried. I'll come back within 24 hours with one specific thing I'd look at first. No pitch, no proposal. Just a straight answer. Talk soon, Hamza P.S. I'll show you one existing thought pattern in your market that you can use immediately -- whether you hire me or not.
- Copywriting
- Sales Copy
- Ad Copy
- English
- Landing Page
- Website Content
- Website Copywriting
- Email Copywriting
- Scriptwriting
- Marketing Strategy
- Brand Marketing
- Social Media Content
- Creative Strategy
- Social Media Advertising
- Social Media Marketing
North Richmond, Australia
Hello! My name is Erin Nayler. I'm a professional athlete and a copywriter from New Zealand (currently based in Sweden). Over the past five years, I have become passionate about marketing and copywriting. I love to write copy that grabs the reader's attention and converts. Before putting pen to paper, I will take my time to really understand your company and clients. I take pride in my work and I would love help you reach your business objectives and drive better results through the power of words. I have five years of experience working on website copy, email sequences, sales pages, and landing pages. I have lived in five countries and worked for clients all over the world, including marketing agencies. I am now looking to retire from my job as a professional athlete and pursue my passion for copywriting full-time. My educational background: - BSc in Biological Sciences - Graduate Diploma in Marketing - Graduate Diploma in Sustainable Management - Diploma in Health If you are looking for a dedicated and reliable content or copywriter, I would love to hear from you. Thank you, Erin
- Content Writing
- Health & Wellness
- Sports Writing
- Blog Writing
- Nutrition
- Physical Fitness
- Blog
- Sales Writing
London, United Kingdom
220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.
- Copywriting
- Sales Copy
- Direct Response Copywriting
- Sales Copywriting
- Email Copywriting
- Website Copywriting
- Sales Funnel Copywriting
- Landing Page
- SEO Content
- Blog Writing
- Blog Content
- Website Copy
- Content Marketing
- Conversion Rate Optimization
- Digital Marketing
- Article Writing
- Long-Form Writing
- Scriptwriting
- Video Sales Letter
- Sales & Marketing
Sheffield, United Kingdom
💸 I write SEO content that makes you money by attracting qualified traffic to your website. That's it. ✅ 💥TOP 1% OF UPWORK COPYWRITING AND CONTENT TALENT💥 New for 2026: Expert AEO content services to help you BLOW UP your traffic from ChatGPT / Gemini / Perplexity / Manus / Claude / CoPilot 📈 Proven SEO content writing techniques with over 1500+ featured snippets and counting! 🦄 Helped one unicorn AI company scale traffic 10x in less than one year 💸 Made over £15 MILLION in direct ROI, counted in CTRs and conversions ✍️ I'm an internal SEO writer for the SEO brand Semrush 🤝 On-team content specialist for some of the world’s biggest SEO agencies in London, LA, and New York 🎟️ Attendee of BrightonSEO and other SEO conferences 🤖 Expert in AI SEO content strategies, including AEO / GEO / LLMO optimisation of content Whether you're looking for WordPress blogs that keep your clients coming or e-commerce Shopify blogs with a heavy pinch of convincing sales power, I can do it. With experience managing the entire blog content funnel, from ideation to upload, the best thing about my SEO content strategy services is that it's 100% hands-off, meaning you can focus on your business while I get the leads coming in. Worried about how your SEO strategy holds up against GEO / LLMO / AEO search and AI blogs? Well, I'm the expert in this, too, helping you write AI content that actually holds water (but that your readers won't notice is AI). With my expertise, you'll lock in: ⚡️Human-powered copy that ACTUALLY ranks on ChatGPT, Perplexity, & MORE ⚡️ AI-blog writing at a lower cost that SCALES your content strategy like never before ⚡️Expert-level research skills, even in complex niches (I'm a qualified lawyer, after all! 🤓) ⚡️DEEP SEO copywriting knowledge -- even the SEO companies trust me with their content! ⚡️SGE content writing skills + my secrets to getting into the featured snippets ⚡️ Page-one level content that's value-packed and wholly unique ⚡️My unique blog structure that guarantees a click My specialty is blog writing that works for you and generates you actual returns. I'm not about flowery language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your blog with AI (unless you want me too!). I never plagiarise, and I never outsource. I'm just a great blog writer who gets stuff done, is OBSESSED with SEO and AEO, and understands the power of a well written sentence in making your customers click. Looking for an AI-powered content strategy? That’s my jam, too! 🍓 I know that some businesses prefer human writing, but if you’re ready to scale your revenue with an AI roadmap, then you need me on your team. You see, AI-content doesn’t perform on its own. Whether you’re an AI startup figuring out positioning, or an established business ready for AI transformation, I’ll design a clear, practical SEO content strategy that ties directly to revenue. So get ready to hit those extra zeros. On the execution side, I turn my strategy into content output that will knock your socks off, both in terms of quality and of impact in your business. That means AI research that uncovers opportunities your competitors wish they knew about, AI writing that still sounds like a cuddly human behind it all, and AI written assets that your sales team will love. With my own AI-workflows, I create everything from AI blog content and AI articles to AI newsletters, technical AI documentation, and detailed AI reports. Tools I can use: AirOps, SEMrush, SurferSEO, Ahrefs, Google Analytics, Google Search Console, Frase (and a whole lot more) AI tools I am an expert in to generate AI content: Airops, ChatGPT, Perplexity, Gemini, Manus, Claude AI, Claude Code, make. com (and more!) Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, I'll prep you a Loom or we can jump on a call, and we can get to work!
- Copywriting
- Content Writing
- SEO Writing
- Business Writing
- Website Content
- Blog Content
- Blog Writing
- Content Marketing Strategy
- On-Page SEO
- Website Copywriting
- Storytelling
- Search Engine Optimization
- Article Writing
- Newsletter Writing
Melbourne, Australia
Howdy 👋 I’m Kristina. I've been a Senior Copywriter, Brand + Marketing Strategist & Journalist for 16 years with a Masters Degree in Communications & Journalism. My secret sauce? I help eCommerce brands and forward-thinking businesses make BANK with clear-as-day messaging and custom-fit sales strategy. Translation: I'll help take your copy from plain (read: boring) vanilla to cookies 'n' cream (with a cherry on top). But not just any ol’ “let’s throw it at a wall and see what sticks” type of copy… …Human-generated copy that WORKS. Because it… + Speaks your customers’ language (uses the words and phrases that THEY use) + Responds to your prospects’ deepest fears, hesitations and desires + Relies on persuasion techniques and sales psychology to get people to take ACTION ...Zero-guesswork, zero-fluff copy that CONVERTS! No AI robots required (except for some pretty polishing and proofing). I have been trained by Copyhackers (the company that coined the term "conversion copywriter") and I’ve worked with more than 300+ brands in the DTC and B2B space on copywriting and marketing campaigns. We’re talking 8-figure heavy hitters to scaleable startups. In short? I love turning big, audacious ideas into real, money-making strategies. So if you're ready to get your most skeptical prospects LEAPING over the fence and sprinting to checkout? Send me a message and let's talk. ⭐In a nutshell... here's what I do ⭐ 📣 Specialising in Conversion Copywriting, Sales Messaging, Tone of Voice Development and Marketing + Brand Strategy. 📣 Psychology-backed sales strategies that help you connect with your customers. ✅ 16+ years writing for 6, 7 & 8 figure eCommerce and B2B brands Capabilities: ■ website copy ■ social media copy ■ SEO optimised website copy ■ blog copy ■ product page copy ■ sales funnel copy ■ landing page copy ■ course landing page copy ■ email copy ■ press release copy ■ VSL and script copy ■ brochure copy ■ webinar copy (including landing pages, email scripts and follow up email scripts) ■ podcast copy ■ strategic partnership outreach email scripts ■ tone of voice development ■ packaging copy & product naming ■ brand naming ... and more! INDUSTRIES I LOVE Beauty, Wellness, Health, Nutrition, Travel, Food, Real Estate, Tech, Interiors, Fashion, Fitness, Spirituality, Sustainability, Real Estate, Architecture, Property, Numerology, Energy Healing, Bioenergetics, Yoga, Spirituality, Dating, Relationships, Tarot, Organic Food, Gardening, Online Courses, Marketing, Eco Living, Personal Care, Crypto, Finance, Tech. ⚡Don't just take my word for it! Here's what a few of my clients have had to say about my work ⚡ 🏆 A few recent client reviews on Upwork describing the quality of output and value that you can expect from working with me: "Kristina really over-delivered on the project and was by far the most enthusiastic and proactive copywriter I've worked with so far. Which makes a huge difference in collaborations. Her work was also really on brand." "Kristina was phenomenal with this project. The copy she helped create was punchy, powerful and went above and beyond our expectations. We were seriously impressed with the quality of work and loved collaborating creatively with Kristina as an individual. Would definitely recommend you work with Kristina if searching for an experienced, talented copywriter. " "In the beginning I wasn’t sure if I actually needed a copywriter or of the value one could add, but boy am I happy that during my search I found Kristina! From the very beginning I felt like I had a partner who was equally excited and keen about my new business and website. Kristina’s communication and professionalism made working with her a pleasure, the end result was web copy and tone of voice that I’m so happy with and couldn’t have gotten it anywhere near that level myself. I will continue to work with Kristina for marketing and SEO services and I would highly recommend working with Kristina to anyone." ⭐ Reviews from past long-term clients: “Kristina single-handedly transformed our business. Before working with her, our brand lacked the tone and personality needed to reach a very niche audience. Kristina helped give the brand an actual personality and helped develop our strategic messaging and marketing, which led to high growth in our oral care sector. People still comment on how clever our website copy is.” - Sabrina, Founder, Keeko Oral Care "Because of Kristina’s blog posts, we experienced a 30%+ increase in blog traffic to the website month to month.” - Hayden, Founder, Zea Organic "Our email open rates and website click-through numbers have increased exponentially since working with Kristina. She writes with lots of personality and goes the extra mile to nail our brand voice through sales psychology and getting to know our customer intimately." - Louise, Marketing Manager, Vitality Brands
- Copywriting
- Blog Writing
- Campaign Copywriting
- Email Copywriting
- Website Copywriting
- Journalism
- Marketing Audit
- Marketing
- Social Media Content
- Technical Copywriting
- Sales Copywriting
- Sales Funnel Copywriting
- Social Media Audit
- Freelance Marketing
- Journalism Writing
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Resources to help you hire

Cost to hire a Copywriter
Explore typical Copywriter rates and what businesses pay to hire top talent.

Copywriter job description template
Get tips to write a job post that attracts qualified Copywriters.

Copywriter interview questions
Top interview questions to help you hire the right Copywriters, faster.
Resources to help you hire

Cost to hire a Copywriter
Explore typical Copywriter rates and what businesses pay to hire top talent.

Copywriter job description template
Get tips to write a job post that attracts qualified Copywriters.

Copywriter interview questions
Top interview questions to help you hire the right Copywriters, faster.
Copywriter hiring guide
Copywriters craft persuasive text designed to guide audiences through every stage of the sales funnel. From catchy taglines and SEO-friendly web copy to vivid product descriptions and email campaigns, these professionals help businesses communicate effectively with their target market. Hiring a skilled copywriter can dramatically improve conversion rates, strengthen brand messaging, and drive measurable results across marketing channels.
What does a copywriter do?
A copywriter writes content designed to persuade, inform, or convert. The goal is to connect with a target audience and guide them toward a specific action, whether that's buying a product, signing up for a newsletter, or downloading a white paper.
Where content writers focus more on information, copywriters often specialize in direct response, search engine optimization (SEO), and brand voice, often collaborating with brand strategists for comprehensive messaging.
Key deliverables include:
SEO and digital copy: Web pages, blog posts, social media posts, video scripts, and email newsletters
Brand and creative copy: Taglines, brand stories, corporate communications, product packaging, event promotion
Direct response and marketing copy: Sales and landing pages, email marketing, paid ads, case studies, white papers, press releases
How to hire a copywriter on Upwork
Upwork can help you connect with experienced copywriters who can help your content reach and convert its audience. The hiring process is flexible, fast, and built to help you find talented, experienced professionals. Just follow these four simple steps.
Step 1: Craft a targeted job post
Your job post serves as the first point of contact with copywriters and directly influences the quality of applications you receive. In your post:
Specify the type of copy you need, such as landing pages, email funnels, or product descriptions
Describe your industry, target audience, and preferred brand tone
Include desired outcomes or KPIs (key performance indicators) like conversion rates or engagement metrics
Mention any required research, revisions, or optimization expectations
For a faster starting point, try the Job Post Generator powered by Uma™, Upwork's Mindful AI. Describe what you need in a few sentences, and Uma will craft a job post in seconds. You can also review copywriter job description templates to see what to include in your post.
Step 2: Filter and evaluate candidates
As you receive proposals, you can compare candidates based on their portfolios, proposals, and testimonials.
Use Upwork’s features to filter by rate, experience, and location
Have Uma conduct instant video interviews and provide shortlists of candidates with side-by-side comparisons
Review portfolios for similar deliverables and writing styles that match your brand
Look for SEO knowledge, direct response expertise, or specialized certifications
Check testimonials and any documented conversion metrics from past clients
Step 3: Interview your top choices
Quick video interviews can provide answers to any questions you have left for your top choices. They also help you get a feel for what working and communicating with candidates might be like.
Schedule and conduct interviews within Upwork messaging, where you'll receive immediate transcripts and summaries provided by Uma
Ask about their copy testing and optimization processes
Discuss their writing workflow and approach to revisions
Explore how they adapt tone and messaging for different audiences
Have them walk you through how previous work drove measurable results
To help your interviews be productive, you can review interview questions for copywriters.
Step 4: Agree on scope and begin work
Before the person you choose can begin work, you’ll need to have a clear contract in place. Contracts protect both parties and help collaborations be successful from beginning to end.
Use Upwork’s tools and services for creating and managing contracts, and processing payments
Choose fixed-price contracts for projects with clear deliverables, such as writing a predetermined number of pieces
Create milestone to break larger projects into manageable sizes, such as research, outlining, first draft, and revisions
Choose hourly contracts for ongoing projects or projects that lack a clear deliverable, such as supporting ongoing marketing efforts with many drafts of different types of content
Once the contract begins, be sure to give the writer everything they need to succeed, including limited access to Google Drive folders, brand guides, and similar assets.
How much does hiring a copywriter cost?
The cost to hire a copywriter is determined by the scope and complexity of the project, as well as the skills and experience of the professional. Hourly rates for copywriters on Upwork range between $19-$45 per hour. The following chart lists typical costs for projects frequently found through Upwork.
Basic web copy
$500-$1,500 /project
- About-page copy
- Contact-page messaging
- Basic service descriptions
Email sequence
$1,500-$4,000 /project
- 5-7 email welcome series
- Nurture sequence copy
- Sales email campaigns
Landing page copy
$2,000-$5,000 /project
- Sales page messaging
- Lead generation copy
- A/B testing variants
Full website copy
$5,000-$15,000 /project
- Complete site messaging
- Brand voice development
- SEO optimization
Multi-channel campaign
$10,000-$25,000 /project
- Full funnel copy strategy
- Integrated campaign messaging
- Conversion optimization
Frequently asked questions
Is hiring a copywriter worth it?
Yes, hiring a copywriter is worth the investment, especially if you're running a B2C business or launching a product. A strong landing page or email funnel written by a skilled professional can dramatically improve conversion rates. For some small businesses, a single rewrite can be the difference between break-even and profitability.
What qualifications should a copywriter have?
Qualifications you should look for include strong writing skills, a solid understanding of marketing strategy, and the ability to connect with your target audience. Instead of focusing on degrees, review their portfolio and highlight required skills in your job description. The best copywriters can show examples of copy that converts and explain the thinking behind their messaging.
Are copywriters still in demand?
Yes, copywriters are more in demand than ever. As digital marketing and e-commerce continue to grow, businesses need skilled copywriters to craft messaging that converts. While many teams experiment with AI tools, the results often fall short when it comes to brand voice, nuance, and strategy. Businesses continue to rely on professional copywriters when ROI and customer experience are on the line.
How do I find a copywriter?
To find a copywriter, start by defining your project. Then search for freelance copywriters with relevant experience. Upwork makes it easy to browse portfolios, compare ratings, and find professionals who specialize in your industry. Look for candidates who have worked on similar projects and can adapt to your brand's tone.
Is an AI or human copywriter better?
For copywriting, professional writers are best; crafting text that converts takes creativity and expertise that AI has yet to achieve. AI tools can help generate drafts, but they often miss brand voice and emotional cues. Skilled human copywriters deliver messaging that's tailored, persuasive, and aligned with your goals.
What types of projects do copywriters work on?
Copywriters contribute to a wide range of projects. Their job is to write copy that converts users. This includes web copy, landing pages, sales letters, social media posts, email marketing campaigns, product descriptions, and white papers. Some specialize in content marketing, while others focus on direct response or SEO.
Should I employ a full-time copywriter or engage a freelancer?
For most businesses, hiring a freelance copywriter offers more flexibility and value. Freelancers are ideal for project-based work, like a new landing page or sales email sequence. You get access to specialized talent without the overhead of a full-time hire. In-house copywriters can be a good fit for companies with ongoing, high-volume content needs.
Find more freelancers
Similar Copywriter Skills
- Online Writers
- Content Writers
- Digital Marketing Assistants
- Content Distribution & Promotion Professionals
- Beauty Writing Professionals
- Content Strategists
- Content Marketers
- Cornerstone Content Professionals
- Travel Writers
- Snapchat Marketers
- Website Copywriting Professionals
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