Shop Marketing projects

Get the word out. Create marketing systems and communications that drive sales.

Digital Marketing & PR

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Social Media Marketing

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Search Marketing

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Analytics & Strategy

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Other Marketing

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Marketing FAQ

What are marketing services?

Marketing services include advertising, inbound lead generation, content marketing, sales funnels, and other tools that help to promote your business and its products or services. Marketers help to increase public awareness of your business. They might achieve that through social media marketing, running paid ads, or helping you to develop an enewsletter.

Whether you work with a full-service digital marketing agency or independent marketers, they should be able to help you create a marketing plan that addresses your business needs. Many marketing experts will help to create the materials you need for that campaign, or they may partner with designers, copywriters, and other service providers to create those quality materials.

What are the four types of marketing services?

Marketing services can be categorized into four main types:

  • Creative marketing services
  • Design services
  • Personalized services and promotional products
  • Digital marketing services

Many marketing campaigns make use of all four of these service types. It’s common to layer marketing efforts so that your target audience repeatedly receives your messaging. This layering can help to convert leads into customers or subscribers.

What is the difference between marketing services and advertising?

Advertising is a form of marketing, but marketing consists of many activities that aren’t advertising. Marketing strategy can encompass tactics ranging from social media post creation to the web copy for your ecommerce store. Some of these may be paid activities, while others might be free to implement, such as keyword choices for your website.

Advertising tends to require a payment. It may be a part of your lead generation and digital marketing strategy. Advertising can strengthen your marketing efforts, but it’s also possible to design a marketing campaign without advertising.

What are digital marketing services?

Digital marketing focuses on activities that are conducted online. Many marketing activities fall under the umbrella of digital marketing campaigns:

  • Content marketing
  • Email marketing and email campaigns
  • Online marketing
  • Online reputation management and brand awareness
  • Pay-per-click (PPC) campaigns
  • Sales funnels and landing pages
  • Search engine optimization (SEO)
  • Social media marketing and social media management
  • Website design

How is writing used in marketing?

Writing is heavily used in just about any form of marketing. From web design to case studies to customer testimonials, nearly all marketing solutions include some sort of copy.

Strong marketing copy can help with customer retention. It can be an effective way to maintain your online presence, increase conversion rates, and drive sales.

If you’re working with an independent marketing professional, look for someone who has strong writing skills. Alternatively, look for a marketing professional who has connections with talented writers who can help to create your blog posts, web copy, product descriptions, and other essential materials.

You can find a wide selection of marketing talent on Upwork. Many of them specialize in certain fields, such as social media marketing or email marketing, so you’re sure to find someone who’s the perfect fit for your business.