Hire the Best Sales Copywriters
in Canada

✅ Top 1% leading product content marketing expert on Upwork. I strongly believe you've worked hard to promote your products or services, but even at that, you need a copywriter for increased visibility. With me in your corner, you can: - Explode your email sign ups - Turn cold traffic into hot leads and happy customers - Make paid traffic finally work for you and your clients - Lower your CPA and reinvest your money into more ads and other key growth areas - Get back to doing what you do best, knowing that your marketing is delivering serious ROI So you've done what all brilliant business owners do (if they want a life outside of their business) and you've turned to a pro copywriter to take the load off and help you convert more of your hard-earned traffic into leads and sales. Every week, I work with ambitious clients like you to create ridiculously good copy and content that turns you or your client's advertising and marketing campaigns into leads and sales. I could write all day about copy and content that gets your visitors excited and ready to take action, but sooner or later, it's better for us to talk directly and see if we're a good fit. Send me a message and tell me a little more about your business and what you're looking to achieve with my expertise and let's see if I can help. Oh, one more thing. If we end up working together, you'll also get a free site audit! Whenever I work with a new client I always offer a FREE SITE AUDIT as part of my services. This allows me to identify potential issues with your website's copy, layout or other content that could be costing you sales. This is a service valued at $250, yours free, exclusive to Upwork. I look forward to hearing from you, and getting you the leads and sales your website deserves.

🥇Expert-Vetted (Top 1% on Upwork)⭐⭐⭐ Okay...here's my spiel: Brands don’t just need a voice anymore—they need systems that think at scale. I’m a senior copywriter and AI tester who trains language models to reason, adjust tone and adapt writing style. In tandem, I build prompts, guardrails and brand logic, turning AI from a generic word spewer to a brand-customized conversion tool. If your brand has a communication problem, I fix it. ___________________________ ✅🔺MOST FREQUENTLY-ASKED QUESTIONS 🔺✅ The top question I always get? "What are your metrics like?" Great question! But before we talk shop, let’s be clear on what I won't be saying. There's a 0% chance I'll be dropping cringey buzz terms like “move the needle” or “conversion optimization” just to impress you.🙄 I’m also not going to copy and paste my clients’ reviews—you can snoop them in my work history—and they’re all exceptional. I'm also not boasting about the time my landing page earned a gazillion-jillion dollars—yawn... 🥇Here’s a REAL ROI story: I helped a startup haircare brand with a 1,400-subscriber list generate $6,000 in revenue selling low-ticket products. Each email averaged about $500, with consistent 60% open rates. I also have the screenshots. __________________________ ✅🔺 MY APPROACH🔺✅ In today’s landfill of cheesy, over-polished AI writing, I bring nuanced communication solutions that are human, conversion-focused, on-brand—and built to scale. I work across two lanes: training and evaluating AI systems for language and reasoning quality, or designing AI-driven communication strategies that scale brand voice. When strategy is the goal, I build a paired system: custom AI voice & tone guidelines—covering details like rhythm, imagery and diction—alongside a brand blueprint that articulates audience psychology, values and story. Together, these two deliverables instruct AI to think and communicate like your brand, keeping content human, consistent, and on-brand as it scales. Yes, it’s as cool as it sounds.

If you’re a coach, consultant, or course creator who wants to sell more of your services, programs, and digital products without burning out your email list or sounding like a pushy salesman... I can help. I’m Pete “The Copy Mechanic” Reginella... an email copywriter, email marketing strategist, and sales funnel copywriter who helps business owners turn subscribers into buyers through story-driven copy that actually converts. And unlike most “copywriters” who can’t write a word without an AI prompt, I’ve been writing for over five years... for my own online businesses, my own daily email list, and my private clients. Which means when you hire me, you’re not getting someone who just knows theory. You’re getting a copywriter, marketer, and business owner who’s been in your shoes… Someone who’s written hundreds of real campaigns, tested dozens of offers, and learned what truly makes people open, click, and buy. Better yet, I specialize in persuasive, story-driven email sequences, daily emails, sales funnels, and video sales scripts that make your audience feel something and take action. Whether it’s a nurture sequence, launch funnel, or lead magnet follow-up, I write copy that keeps your subscribers hooked without burning them out. Now, if you were to hire another email marketer... They usually make one of two mistakes: They either give away too much free value (so no one ever buys), or they go full “used-car salesman” and push their audience away. But, I do it differently. You see: My approach blends value with persuasion, so your subscribers get just enough to stay engaged... while you keep making consistent sales. A few quick wins: • Wrote for the largest real estate coaching company in the U.S. (over 2 million subscribers) • Helped a consultant close their first high-ticket client within 3 days of installing their welcome sequence • Helped a fast-growing LinkedIn startup convert 20% of their list into a paid continuity offer My secret weapon is something I call the Dopamine Slap... A storytelling framework that blends emotion, curiosity, pacing, pattern interrupts, and cliffhangers to keep your audience impatiently waiting for your next email. The result? Higher open rates, more clicks, and loyal fans who actually look forward to your offers. Here’s how we’ll work together: We’ll start with a strategy call so I can understand your offer, your audience, and what makes your brand tick. Then I’ll audit your current email marketing funnel, landing pages, and automations to find the leaks. From there, I’ll create a custom framework built around your goals (not some cookie-cutter formula from 2010)... and write + optimize your copy to convert. But here's the thing: I’m not for everyone. So, if you’re a tire-kicker, micromanager, or someone who treats copywriting like a rush job, I’m not your guy. But if you care about your customers, want to create offers that actually help people, and understand that great copy takes strategy and craft... we’ll work great together. Even though I’m often booked out with ongoing retainers, consulting projects, and creating offers for my own email list, I always make room for projects that feel like the right fit. So, if you’re serious about growing your revenue through proven email marketing and funnel strategy, hit the Invite button and let’s make it happen.

Testimonial: "Toby's friendly, communicative and responsive, his copy has its own punchy, efficient personality, good hooks and a business-driven approach. He's always ready to listen and rework his copy. I recommend." After generating 100s of thousands for my clients, there's still this one thing that bugs me to this day: Most so-called "copywriters" out here think copy is just words on a page, No psychology, no persuasion, just typing and hoping for the best. BLUH. Me? I do things differently. I’ve been personally coached by 7 & 8-figure marketers who have worked with big names like Jason Capital and Tai Lopez. My mentors have helped clients rake in over $1M+ in sales, and I bring that same expertise to every piece of copy I write. What I Do (And Why It Works) I write high-converting, sales-driven copy that actually moves the needle, not just words that sound nice. My expertise includes: Email marketing that gets clicks & sales VSL & script writing that keeps viewers hooked Sales pages that turn skeptics into buyers Ad copy that stops the scroll & drives action But here’s the deal, I don’t work with just anyone. You need to have: A business already pulling in at least 6 figures per year A serious need for conversion-driven copy, not just words on a page A firm belief that AI can't replace human persuasion & storytelling If that sounds like you, let’s talk. I’ll help you get more clicks, higher conversions, and real revenue growth. Message me, and let’s make your next copy project a winner. Toby Martin-Legere, Your Expert in All Things Copy and Strategy

🎯 𝗔𝗰𝘁𝗶𝗼𝗻-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 🏆 𝗧𝗼𝗽 𝟯% 𝗨𝗽𝘄𝗼𝗿𝗸 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗲𝗿. ⚙️ 𝗦𝗮𝗮𝗦 & 𝗧𝗲𝗰𝗵 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆. If you need the right words to convert your visitors into conversions, invite me to your project on Upwork or send me a direct message to kick off a conversation exploring how we can support each other. ⭐⭐⭐⭐⭐ ❝ Tim understood the assignment and delivered top-notch, I enjoyed doing this project with him and I recommend him to any one looking for great copywriting skills.❞ - Shahla Cox Head of Marketing, USESI ⭐⭐⭐⭐⭐ I never forget that top-notch copywriting is not about how many people your content reaches. Instead, it's about the number of people who convert. Here are three principles I integrate into every piece of content: 1️⃣ Short Attention Spans - Always remember you have 5 seconds or less to catch and hold someone's attention. 2️⃣ Integrate Pain Points & Outcomes - Great copies help readers deeply connect with the issue they are looking to solve and what it feels like to solve it. 3️⃣ One Chance - Every piece of my copy knows it gets one short chance to hit its mark. Here’s a highlight of the type of work I commonly support my client with: ✅ Direct Response & CRO Focused Copywriting ✅ Websites, Landing Pages & Sales Pages ✅ Product & Service Descriptions ✅ Email Campaigns (Mailbird, ActiveCampaign, Mailchimp, etc.) ✅ eBooks & Whitepapers ✅ Articles & Blogs ✅ User Experience (UX) & User Interface (UI) Optimized Writing ✅ Internal Guides & Documents ✅ SEO Optimized Content To explore supporting each other, invite me to your project on Upwork or send me a direct message. Looking forward to chatting! ⭐⭐⭐⭐⭐ ❝ Great Freelancer, always submits on time, also writes amazing and professional content! Overall really satisfied with his work and would recommend him to anyone. ❞ - Imants Barkans Co-founder, KT Serviss ⭐⭐⭐⭐⭐ 𝗛𝗶𝘁 𝘁𝗵𝗲 “𝗠𝗲𝘀𝘀𝗮𝗴𝗲” 𝗯𝘂𝘁𝘁𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗿𝗶𝗴𝗵𝘁 𝗮𝘄𝗮𝘆!

Maybe you're starting a business and looking for a copywriter or a direct response copywriter to help you launch your business Or You're stuck with a money-sucking funnel that you’re tired of pouring $$$ into? If you said Yes to any of the above, Then you need copy but not any copy ⛔ You need ➨𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐂𝐨𝐩𝐲 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬. Here's why- Copywriting is not guesswork and Conversion is not just a number. Behind every YES there are people with hope and emotions 😀 and each word has a job to tap into those emotions. Hello, I am a Certified Copywriter and have more than 6 years of total experience in content and copywriting. I deliver well-researched and persuasive: ✅Website copy ✅Email copy ✅Sales pages ✅Landing pages ✅Facebook Ads copy Here’s what you’ll get- ✅Data-driven and Research-based copy that connects with their pain point and what motivates them ✅Direct Response Copy that uses emotional and psychological triggers to melt all their objections like a falling row of dominoes and motivate them to swiftly move towards saying YES to your solution ✅SEO Copy that intrigues humans and ranks on search engine This is what my clients say about me: "she is one of those rare writers you do anything to keep. Smart, detailed, well-researched — her work is clean on the first go." - Cate, Godaddy