Hire the Best Sales Copywriters
in the United Kingdom

B2B AND CONVERSION COPY FOR COMPLEX OFFERS. I turn complex products and services into clear, persuasive landing pages, websites and email sequences. Three years doing this inside Fox Agency, an award-winning B2B technology agency, for global technology brands. 270+ professional client projects completed to date. My Upwork history is new. My client-work history isn't. WHAT I WRITE Core work: • Landing pages • Websites and homepages • Sales and offer pages • Email sequences and campaigns • Product and service pages Also available: • Advertorials • B2B newsletters • Case studies • Thought leadership • Comparison and SEO content • Video and ad scripts WHERE THE EXPERIENCE COMES FROM FOX AGENCY B2B Technology Copywriter | 2023 to 2026 I researched technology audiences, competitors and product messaging, then turned complex source material into website, landing page, email and campaign copy alongside strategy and design teams. FANTASTIC MEDIA Marketing Copywriter | 2022 to 2023 I wrote websites, landing pages and email campaigns across B2B and consumer accounts, supported by market and competitor research. HOW I APPROACH COPY I do not start by trying to make the sentences sound better. I start with the buying decision. Before writing, I work out: • What the buyer wants • What they already believe • What is stopping them from acting • How competing offers frame the problem • What makes your offer relevant or different • Which claims your available evidence can actually support That determines the angle, message hierarchy, proof, objections and CTA. I do not invent statistics, testimonials, customer quotes or results. If an important claim is unsupported or a critical input is missing, I flag it rather than quietly filling the gap with an assumption. WHAT WORKING WITH ME LOOKS LIKE Send me your offer, audience, existing material, the asset you need and your deadline. I review what exists, ask one focused set of written questions, then handle the research, message direction, structure and copy independently. You receive: • One organised complete draft • Supporting copy where relevant • Useful claim or source notes • One consolidated revision round For larger projects, research and message direction can be separated from the final writing stage so you can review the thinking before the project moves forward. No kickoff call or recurring meetings are required. Projects can run asynchronously through Upwork Messages and shared documents. You should not have to manage a copywriter sentence by sentence. My job is to understand the brief, do the research independently and return work that is ready for design, build or send. NO FAKE PERFORMANCE PROMISES I do not guarantee conversion rates, leads or traffic because copy is only one part of the system. Your offer, audience, traffic, pricing, design and implementation also affect performance. What I can control is the quality of the research, strategy, copy, communication and delivery. SEE THE THINKING BEFORE YOU HIRE ME My Upwork portfolio includes complete case studies rather than isolated finished samples. You can see the research, positioning, message strategy, structure and final copy behind the work. Client work stays private unless I have permission to show it. Send me what you are working on and I will tell you the first scope I would recommend.

Many business owners struggle to explain what they do in a way that attracts potential clients. As a copywriter I help you get clear on your messaging and implement it across your website, sales pages and email campaigns. 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲 𝗺𝗼𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀: ➡️ 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀: Showcase your business and connect with ideal clients ➡️ 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀: Generate leads and grow your email list ➡️ 𝗦𝗮𝗹𝗲𝘀 𝗣𝗮𝗴𝗲𝘀: Convert visitors into customers ➡️ 𝗘𝗺𝗮𝗶𝗹 𝘄𝗲𝗹𝗰𝗼𝗺𝗲 𝘀𝗲𝗿𝗶𝗲𝘀: Introduce your brand & build loyalty ➡️ 𝗘𝗺𝗮𝗶𝗹 𝘀𝗮𝗹𝗲𝘀 𝗳𝘂𝗻𝗻𝗲𝗹: Convert subscribers into clients Here's how it works: ⭐𝟭. 𝗖𝗹𝗮𝗿𝗶𝗳𝘆 - First we get clear on your offer, the problem you solve and your brand message. ⭐ 𝟮. 𝗖𝗿𝗲𝗮𝘁𝗲 - Next I'll create compelling messaging that resonates with your target audience ⭐ 𝟯. 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 - Finally you'll publish your new copy to generate more leads and grow more sales. With a background in IT Project Management, 30 years in the corporate world sharpened my messaging skills - turning complex/unfamiliar subjects into everyday language to drive project deliverables. Now I use those skills to write clear and compelling copy. Next step is to join me on a free 20 minute call and tell me more about your business and project goals. With scope and deliveries defined I'll send you a detailed proposal, including timelines and costs. ✅ Get a weight taken off your shoulders and more customers buying your product.

220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

Are you looking for high converting copy that converts quicker than your morning coffee kicks in? If so, I can help. My name is Irfan, and I specialize in crafting high-converting copy that: Hook your audience with irresistible subject lines. Build trust with engaging, value-driven content. Drive action with persuasive, emotion-driven CTAs. Whether you need a welcome series to onboard new subscribers, a promotional campaign to boost sales, or nurture emails to keep your audience engaged, I’ll make sure every word is optimized to convert. Here’s what sets my sales copy apart: Deep audience research: I write copy that speak directly to your readers’ desires, pain points, and goals. Strategic structure: Each email is designed to lead your readers seamlessly from curiosity to action. Clear, conversational tone: No fluff, no gimmicks just effective copy that connects and converts. I work with businesses and entrepreneurs who are ready to transform their sales copy into a revenue-generating machine. Here’s what I need from you: A product or service you truly believe in. A commitment to growing your list and nurturing your audience. If that sounds like you, let’s talk. Click the button above to send me a message, and let’s create your next winning campaign together. Your Next Copywriter, Irfan Supdarawa

Have a look round at your competitors. They're all saying the same thing, right? Buyers can barely tell products apart. But I write the words that stand out. Words that blend clearer messaging with proven psychology. Words that make your prospects feel like they've fallen in love with a new house, the moment they walked through the door. I'm certified by Ogilvy in Applied Behavioural Science and 'expert-vetted' in Upwork's talent program for the top 1% of copywriters. Over the last 12 years I've helped 55+ health and tech businesses including Roche, Slack, IBM, Deliveroo, BT, Ericsson, Givaudan and Semrush to differentiate with: ⚡️ Messaging & narrative frameworks that align every stakeholder 💸 Website copy that generates qualified leads 🏃‍♀️ Sales enablement collateral that boosts your close rate 🔎 Thought leadership that grows your authority 😍 Customer stories, case studies and reports that prove your impact 🎯 Email campaigns that nudge your audience to take action Don't just take it from me, though. Here's why my clients rate me 5.0 on Clutch, 'Excellent' on Trustpilot & awarded me Clutch Champion 2023 & 2024 in the top 10% of B2B service providers: 💬 "Mark’s responsiveness and flexibility are outstanding. He quickly adapted to our workflow, understood briefs with minimal guidance, and produced high-quality work. Communication was smooth, and the process was easy to manage." - Arina Vardanyan, Project Management Team Lead, Semrush 💬 “Mark is one of those rare finds you don’t want to let go of. One thing I really appreciate about Mark is how he’s always focused on what really matters—getting results. Every word he chooses is there for a reason. But what makes Mark really stand out is how easy he is to work with. He listens. He gets what you’re trying to achieve and finds a way to make it happen." - Barry Pang, Managing Director, AFF 💬 "Mark has been an integral part of our brand journey, weaving the disparate ideas we had about how we wanted to represent ourselves into a cohesive strategy that resonates strongly with our target audience." Emma Thorp, Chief Growth Officer, RBW Consulting And here's why clients say I'm easy to work with: 🤝 Pricing & payment options to fit your budget ⚡ Responsive communication & fast delivery 🧠 Tried-and-tested processes to make sure we get it right first time 🧑‍💻 Blend of psychology, creative, marketing & journalism experience I've currently got one space left for January. So if it sounds like a good fit - now's the time to have a chat!

Hi and thank you for stopping by my page! I am an enthusiastic, multi-skilled individual that is open to all sorts of creative projects! I have experience in PROJECT MANAGEMENT, SOCIAL MEDIA MANAGEMENT, COPYWRITING, GRAPHIC DESIGN, over TEN years experience in luxury SALES and experience in RETAIL MANAGEMENT. I am highly passionate about life and business and would love to help you with your projects. I have lived in different counties and have experience in ORGANISING TRAVEL PLANS and HELPING WITH BUDGET PLANNING, CONSULTING, BUSINESS SALES STRATEGIES and MARKETING IDEAS. If you have a project in mind- I would love to hear from YOU! I am very easy to work with, have plenty of ideas and love anything creative! Cheers, Veronika