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220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

Let's be frank: most copywriters on this platform couldn't sell a bag of sand to a sheikh. Not because they're bad. They just haven't clocked who they're actually up against. In 2026, your copy isn't competing with other brands anymore... It's competing with TikTok. Reels. A bottomless pit of quick-hit entertainment engineered by the smartest people alive to be more interesting than you. Your buyer's thumb has been trained like a drunk slot-machine addict in Vegas. Swipe, hit, swipe, hit, repeat. They'll discard a boring sentence in less time than it takes to blink - and they don't feel bad about it, because there's an AI dancing dog in pyjamas waiting for them next. That's the arena now. Your ads. Your emails. Your sales pages - all of it shoved into the same two inches of glass, fighting a literal dopamine casino for 0.2 seconds of human attention. Most copywriters try to out-entertain that feed. You can't. Nobody can. The only way out? Crafting a sales message so scarily accurate to their most burning problems, it’s impossible to ignore. This is what I specialise in. And I’ve made $10M+ in attributed revenue doing it. ✔️ I mine the deep nooks and crannies your buyers vent in - reviews, comments, forums, the threads they think no one else is reading. ✔️ I dig out the 2am confessions they'd never even reveal to their friends, and aim them straight back. ✔️ I find the angle already buried in feedback your team's too slammed to read, and build the whole hook around it. ✔️ And I hunt down the hidden angles already printing money in your market - then build yours off what's proven to stop thumbs, not what sounds clever. Your customers wrote your best copy years ago. I just go in and extract it. Here’s what I help with specifically: ✔️ Cold traffic funnels - ads, advertorials, sales pages ✔️ Email retention - flow buildouts, email opt-in forms, and ongoing campaigns ✔️ Landing page & Website copy ✔️ VSL copy ✔️ Full-stack creative strategy I mostly work with D2C & B2C brands (but my methods also work well for B2B). How do we start? It isn’t a 45-minute "discovery call" at 5:45pm on a Friday. Send me a page, an email, an ad, anything. I'll tear it apart for free and show you exactly what’s leaking. Worst case, you get a brutal second opinion that costs you nothing. If your copy's already beating TikTok for attention, godspeed. If not, send me a message and let’s chat. Marcus

I could give you the usual copywriter spiel about being "results-driven' and 'high-conversion" focused, but you’ve heard that a million times already. You just want to know: "Can this guy actually deliver?" HERE’S WHAT MY CLIENTS SAY "Completely on point. Elevated the existing content. Jumped through a few hoops for our tricky client and delivered every time. Highly recommended." "Amazing work. Creative, marketing savvy, listens well. I would hire Adam back in a heartbeat." “Was great working with Adam, a smart guy who has good insights. He provided lots of value way beyond just copywriting.” RECENT WINS • Single Kickstarter pitch that ended up hitting 287% of its goal • Full multi-page website rewrite for a seven-figure brand who'd outgrown their messaging • Sales page and onboarding funnel for a 137k-member eCommerce giant with 20 years in the market • Ad copy that has been generating profitable traffic for 6+ months straight and counting WHAT YOU’LL GET ✔️Full-Scale Website rewrites for established brands that have outgrown their current copy. ✔️Sales Pages & VSLs scripts that make your offer feel like an obvious yes, not a hard sell they need to ask their AI of choice about ✔️Emails that make new customers think "why am I only signing up to this list now!?" ✔️Landing pages that do the job your ads promised they would ✔️Ad copy designed to filter out low-intent clicks and attract actual buyers WHO I WORK BEST WITH ✅ You have a solid offer, but your conversion rates don’t reflect it ✅ You’re getting traffic, but not enough of it is turning into customers ✅ You’re ready to invest in getting this right (not just “making it sound better”) WHO THIS ISN’T FOR 🚫 You’re looking for the cheapest option 🚫 You want quick tweaks instead of real thinking 🚫 You’re not open to changing what isn’t working HOW TO GET STARTED 1. Send me whatever you're using to convert right now: website, sales page, landing page, ads, or emails. Wherever you think people are dropping off. 2. I'll record a short Loom with the three biggest issues I see and tell you exactly what to fix. 3. You can take this and use it yourself or hire me to do it for you. Win, win. Or, click that “Invite” (or the more bold “Hire!”) button. I only take on 2 - 3 clients at a time so I can actually give each project the attention it deserves. If you’re on the fence, now’s a good time to make a move. — Adam PS: MY CORE FOCUS AREAS: Conversion Copywriting | Direct Response Copywriting | Landing Page Copywriter | Website Copywriting | Sales Page Copywriter | Sales Funnel Copywriter | Sales Funnel Strategy | Email Copywriter | Email Marketing Specialist | Email Sequence Copywriter | Ecommerce Email Copywriter | Klaviyo Email Copywriter | Welcome Flows | Abandoned Cart Emails | Lifecycle Email Copywriting | Cold Email Sequences | SaaS Copywriter | B2B Copywriter | B2B SaaS Copywriting | DTC Copywriter | E-commerce Copywriting | Shopify Copywriter | Product Page Copywriting | VSL Script Writing | Advertorial Writer | Lead Generation Copywriting | Lead Magnet Copy | CRO Audit | Funnel Audit | Landing Page Optimization | Performance Marketing | Meta Ad Copy | Facebook Ad Copy | Google Ad Copy | TikTok Ads | CAC Optimization | Lowering CPA | Crowdfunding Copywriter | Kickstarter Launch Copy | Conversion Rate Optimization

“I'd recommend Eddie to anyone looking for a copywriter who thinks strategically, understands how to sell without ‘sleaze’, and genuinely cares about doing the work well.” - Chris Bailey, Bestselling Author and Lecturer “Generated over 20k in 10 days from a small, fairly cold list!” - Owen Ibbotson, Prana Thrive “Top 1% copywriters in the world in 2025. His ideas and writing helped me generate over $100,000 for my FIRST EVER event in August 2025” - Devon Brown, World’s #1 Event Emcee “Bloody hell! I’m halfway through reading this (sales page) and I want to sign up myself!” - Chris Taylor, Agency Owner Hey! If you want to attract more qualified leads, generate more sales, and — most importantly — turn those sales into long-term customers who joyfully fork over fat cash for everything you sell, you’ve landed on the right profile. I’m Eddie – a strategic direct response copywriter. Admittedly, my profession is something of a commodity in 2026. You’ll easily find thousands of copywriters who (with the help of AI) can quickly and easily write you perfectly acceptable and 100% BORING copy that most of your target audience will happily ignore. They’ll prompt AI to spit out generic content. Then, they charge you through the nose for the output. But let me ask you a question: As a consumer, aren’t you SICK of seeing the fake and sleazy copy that brands are putting in front of you every day? Don’t you feel like they’re insulting your intelligence rather than offering you something interesting and of value? If you’re sick of it, then your audience is definitely sick of it too. You’re not stupid, and neither are your customers. The key to successful selling isn’t AI prompts or hard-sell tactics. Instead, it’s treating your customers like adults and understanding the sequence their ‘buying brain’ follows. When you present your messaging in the right sequence, using the correct strategy, you’ll get better results. Your prospects will become interested in you; they’ll ask questions, want to know more—and then buy from you… repeatedly. I lace my copy with triggers that people respond to predictably. Can I help you sell more products and services predictably? Maybe… but let tell you I’m a “hard no” if you: - Sell something that doesn’t work (ethics are important to me) - Want someone to pump out 50 generic AI ads a week - Want someone to blindly take orders without offering new ideas - Want ‘beautifully designed’ emails to sell your products (there are plenty of graphic design agencies out there that will rip your eyeballs out to create pretty emails that go straight to the promotions folder and cost you a fortune in lost sales. Use text, tell stories, be entertaining and interesting – and you will sell more. Yes, that goes for businesses selling physical products too) If you see yourself in any of the above, I’m not a good fit for you. But if you want a strategic direct response copywriter who is “always adding value” to your business, “very easy to work with” and “understands how to sell without sleaze”... then I’d love to hear from you. (Yes — those are direct quotes from client reviews.) To be upfront: My availability is limited because I’m head of copy for two businesses. That means I rarely take on new clients — but I’m always open to discussing interesting one-off projects or joining fun and ambitious teams that require around 5–15 hours per week. Sound like something you’re searching through this site for? Just reach out. Looking forward to hearing from you, Eddie

“My experience with Dan was amazing. He's a great communicator with impeccable timeliness. Reviewing Dan's work was almost unnecessary as his attention to detail and quality were fantastic." - One of many happy Upwork clients *************** You're looking for a writer who understands tech and can write in-depth content that's pitched at just the right level for the reader. With 10+ years' experience writing deep content and white papers for all sorts of B2B clients - SaaS, cybersecurity, smart manufacturing, cloud, data, AI, and more - I know how to research a market well, analyse data and info to come up with interesting insights, then create high-performance marketing materials that packs in a lot of value, but is easy to read. My motto is "clarity beats clever". ************ I can also help with positioning and content strategy for tech companies. If you have a great offer, but struggle to communicate it. I'll help pinpoint your ideal customer and their pain points, then come up with content angles that fit. I'm an "ideas person" with a deep interest in tech, marketing, and human psychology, and the intersection between the three. It means I can come up with interesting ideas for content, as well as write it in a way that keeps people engaged. My approach is to find the story first, write the piece using proven copywriting principles, add subtle engagement and persuasion techniques, enhance it for SEO (if needed), then edit it to make it flow in a natural way. I can also help you create a clear content marketing strategy, including identifying content pillars, finding topics and angles to write about, and creating a content calendar. If you need design for things like white papers, infographics, LinkedIn posts, and more, I can help with that too. *********** ABOUT ME *********** When you hire me, you’ll get the first draft within the agreed deadline. After feedback, I'll polish it and it's usually ready to publish after one or two revision rounds. I aim to become an extension of your team - focused on your goals, your deadlines, your target market, and your results. My writing aims to: 1. Get people's attention 2. Offer them well-researched relevant info and deep insights 3. Influence people to take action. ******************** My ideal clients are... ******************** - IT, tech, and SaaS - Manufacturing and engineering companies - Smart manufacturing tools and platforms - Industry 4.0 related to manufacturing - e.g. IIoT, data and AI products for manufacturers - Finance and Fintech - Startups in growth mode looking to build brand voice and authority - Established brands that want content with more clarity and persuasion *************** Services I Offer *************** - Brand positioning and web copy - If your offer is strong but your message feels out of focus, I’ll help you clarify your positioning, develop a stronger page structure, and write copy that explains why people should care. - Blog posts and technical essays - Useful, well-researched content that doesn’t read like it was assembled from the first page of Google or straight-outta-AI. Written to attract the right people and keep them reading. - White papers - Deep dives into complex ideas, written in plain English. Plenty of substance for serious buyers, but clear enough to be easily read on a coffee break. - Case studies - Customer stories that do more than say “the client was happy”. I’ll help show the problem, the thinking behind your solution, the work you did, and the results you got. - One-pagers, brochures & other sales enablement content - Clear, useful assets your sales team can send to prospects with pride. - Content strategy and planning - Ideas, angles, topics, and plans that give your content clear direction and purpose. - Founder and executive ghostwriting - LinkedIn posts and long-form content that sound like a real person with real thoughts. - I work closely with an excellent designer too, so if you need a full package of copy and design, let me know. You can see some samples of our combined work in the portfolio link. ********* Let's Talk ********* My digital door is always open to founders, CEOs, marketing managers, engineers, and anyone else involved in the wonderful (and sometimes weird) world of B2B tech. Ask me about content strategy, white papers, in-depth articles, thought leadership content, case studies, and anything else related to B2B content. You read to the end of my profile. Doesn't happen too often does it? Might as well get in touch then, eh? Joking aside - drop me a DM, I'm always up for talking about tech content - it's my passion and I love what I do.

What Happens When Your Copy Finally Starts Doing Its Job? If you've ever caught yourself thinking: "Why does every copywriter sound exactly the same?" "We just want copy that actually converts — is that too much to ask?" "We don't have time for surface-level fluff or constant handholding…" You're not alone. And you're not asking for too much. The Problem With Most Copywriters- Most business owners come to me after working with writers who: • Deliver SEO filler nobody reads • Use generic templates that read like AI output • Never truly understood the business or audience before writing a word • Promise "conversions" but can't explain how their copy ties to actual revenue That's exactly where I come in. What I Do I'm a conversion-focused copywriter who helps founders, marketers, and busy business owners craft messaging that gets results. My work isn't just designed to sound good — it's engineered to drive sales, build trust, and communicate your value with precision. I've helped plenty of businesses achieve measurable growth — whether that's lifting conversion rates, increasing revenue, or simply making their marketing work harder and smarter. My core specialisms include: • Sales funnel strategy & optimisation • Email marketing & automated sequences • Facebook & Google Ads • Landing pages & sales pages • Sales script optimisation • SEO copywriting • Social media content • Video scripts • Product descriptions • Brand identity, logo design & creative assets What You Get Working With Me- • Messaging built around your exact audience — no guesswork, no filler • Copy that grabs attention and earns it — sentence by sentence • A strategic partner who understands your business and solves the right problems • Reliable delivery and seamless communication throughout every project • Research-led writing rooted in what actually matters to your customers No cookie-cutter templates. No recycled buzzwords. Just high-performing copy built with intention — sharp enough to cut your ad spend in half. Who I Work Best With- • Scaling business owners who need consistent, high-quality copy they can rely on • Founders who are tired of "meh" freelancers who overpromise and underdeliver • Marketers who want a copywriter that truly gets it — and gets it done • Agencies looking for a dependable white-label copy partner My Qualifications- 🎓 HubSpot Academy Certified in: Email Marketing · Digital Marketing · Inbound Marketing · Content Marketing · SEO · Inbound Sales · Social Media Marketing 🎓 10X Marketing Certified — Grant Cardone 📚 Deep study of industry-leading frameworks: $100M Offers, $100M Leads, $100M Money Models — Alex Hormozi DotCom Secrets, Expert Secrets, Traffic Secrets — Russell Brunson ACQ Closer Handbook & ACQ Ads Framework — Alex Hormozi What Sets Me Apart- I'm obsessively detail oriented. Every word, structural choice, and strategic angle is deliberate. I treat your business like my own — bringing clarity, alignment, and a relentless focus on measurable results. I stay continuously updated, revisiting the best marketing literature and training in the industry so that every project reflects current, proven strategy — not last year's playbook. And unlike most copywriters, I can handle both sides of the equation: the words and the visuals. From high-converting copy to sharp brand identity and logo design, I can help build out your full marketing ecosystem. If you're ready to work with a copywriter who treats your revenue goals as seriously as you do, let's talk.