Hire the Best Sales Funnel Copywriters
in the United Kingdom

220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

What Happens When Your Copy Finally Starts Doing Its Job? If you've ever caught yourself thinking: "Why does every copywriter sound exactly the same?" "We just want copy that actually converts — is that too much to ask?" "We don't have time for surface-level fluff or constant handholding…" You're not alone. And you're not asking for too much. The Problem With Most Copywriters- Most business owners come to me after working with writers who: • Deliver SEO filler nobody reads • Use generic templates that read like AI output • Never truly understood the business or audience before writing a word • Promise "conversions" but can't explain how their copy ties to actual revenue That's exactly where I come in. What I Do I'm a conversion-focused copywriter who helps founders, marketers, and busy business owners craft messaging that gets results. My work isn't just designed to sound good — it's engineered to drive sales, build trust, and communicate your value with precision. I've helped plenty of businesses achieve measurable growth — whether that's lifting conversion rates, increasing revenue, or simply making their marketing work harder and smarter. My core specialisms include: • Sales funnel strategy & optimisation • Email marketing & automated sequences • Facebook & Google Ads • Landing pages & sales pages • Sales script optimisation • SEO copywriting • Social media content • Video scripts • Product descriptions • Brand identity, logo design & creative assets What You Get Working With Me- • Messaging built around your exact audience — no guesswork, no filler • Copy that grabs attention and earns it — sentence by sentence • A strategic partner who understands your business and solves the right problems • Reliable delivery and seamless communication throughout every project • Research-led writing rooted in what actually matters to your customers No cookie-cutter templates. No recycled buzzwords. Just high-performing copy built with intention — sharp enough to cut your ad spend in half. Who I Work Best With- • Scaling business owners who need consistent, high-quality copy they can rely on • Founders who are tired of "meh" freelancers who overpromise and underdeliver • Marketers who want a copywriter that truly gets it — and gets it done • Agencies looking for a dependable white-label copy partner My Qualifications- 🎓 HubSpot Academy Certified in: Email Marketing · Digital Marketing · Inbound Marketing · Content Marketing · SEO · Inbound Sales · Social Media Marketing 🎓 10X Marketing Certified — Grant Cardone 📚 Deep study of industry-leading frameworks: $100M Offers, $100M Leads, $100M Money Models — Alex Hormozi DotCom Secrets, Expert Secrets, Traffic Secrets — Russell Brunson ACQ Closer Handbook & ACQ Ads Framework — Alex Hormozi What Sets Me Apart- I'm obsessively detail oriented. Every word, structural choice, and strategic angle is deliberate. I treat your business like my own — bringing clarity, alignment, and a relentless focus on measurable results. I stay continuously updated, revisiting the best marketing literature and training in the industry so that every project reflects current, proven strategy — not last year's playbook. And unlike most copywriters, I can handle both sides of the equation: the words and the visuals. From high-converting copy to sharp brand identity and logo design, I can help build out your full marketing ecosystem. If you're ready to work with a copywriter who treats your revenue goals as seriously as you do, let's talk.

I am a direct-response copywriter; therefore, I focus my writing on converting readers into buyers by using an efficient, uncluttered, and non-jargony style to get them to take action. If you have tried using good copy and are not generating the number of sales you would like, it may be due to the message itself. Below are some of the services I can provide: • Write email and funnel copy (email sequences to generate sales, re-engage cold leads, onboard new customers), set up emails and automate simple tasks to send the correct message to the correct person at the correct time. • Create web and sales copy (landing pages to attract the reader’s attention and encourage them to click through, sales pages that create a sense of ease in purchasing and ad copy to stop the reader scrolling and encourage curiosity). • Produce content and SEO copy (SEO friendly content that has real semantic depth rather than being filled with keywords and will be written in a way that is understandable to both humans and search engines). • Write scripts and storytelling copy (short form and full-length scripted writing with a clear narrative flow, and brand stories that will sound like you and engage with your target market). The above services have been praised by previous clients who have stated “Thomas is a fantastic copywriter with many creative ideas, his writing is very readable and easily differentiates from the majority of the other writings we’ve reviewed”, “Exceptional professionalism and attention to detail… I highly recommend him for packaging and branding expertise”, “ Good worker and listens to client requests”. Thomas continually receives 5.0/5.0 ratings in collaboration, quality of work, professionalism, and communication. Click the green "Invite to Job" button, and let's chat about what you're working on.

Hi, I'm Rob. After a diverse academic and professional career, I’ve learned, practiced, and mastered the art of conversion or “direct response” copywriting. I specialize in writing copy for high-converting landing pages, website home pages, product detail pages, and advertorials. I’ve lost count of the exact number I’ve written. Check out some of the best ones at the bottom of this profile – or reach out to look at my full portfolio. My current main gig is with ConversionWise, one of the world’s top design and CRO agencies. This is what they say about me: “Working with Rob on direct response copywriting projects is such a refreshing experience. He is able to take quite limited briefs and transform clients' pages and core messaging from being dull and underperforming to creating captivating headlines, engaging content - ultimately leading to an increase in our clients' conversion rates.” - Alex Berresford, Head of Client Success, ConversionWise So, how can I help you? 💡 If you’re running any kind of business, chances are your conversions happen when prospects arrive on your website, landing page, sales page, or product page. Yet, for many businesses, this is the leakiest and least-polished part of the funnel. You’ve got killer ads and massive engagement on socials. So if you build a nice-looking page, conversions are guaranteed, right? Wrong. This is the point where many prospects waver, delay, and ultimately don’t take the action you want them to. Why? It usually comes down to two things: ❌ Bad or confusing copywriting: It’s unclear, unconvincing, or lacks credibility. The headline doesn’t connect to your ads. The CTA is weak. It’s all features and no benefits, or leaves your prospects’ burning questions unanswered. ❌ Bad design or UX. Customers may want to take action, but they’re not sure how to. How do they make a purchase? How do they find the product they want? How do they contact you? If it’s not clear, you can kiss them goodbye. Does any of the above sound familiar? Or perhaps you’ve got a good baseline, but want to fine-tune it? If so, here’s what my copywriting brings to the table: ✅ Proven Methodology I base my writing on modern, highly effective CRO principles. Effective copy doesn’t just read and flow well; it compels your prospects to take action – and that’s where mine delivers. To achieve this, I leverage proven principles of human behavior to make irresistible offers. Applying these psychological and emotional triggers persuades readers to take the desired action. ✅ Research-Driven Writing Truly outstanding copy comes from a deep understanding of its audience - their pain points, needs, and desires. To achieve this, I research your prospects and customer base, delving into the language and phrases they use. Then I deploy this vocabulary through engaging, conversational writing. ✅ CRO & UX Expertise Need help with the overall flow of your page? Although I’m not a designer, I can suggest landing page or website layouts optimized for conversion, with all the proper placement to make your customers' journey down the funnel smooth and stress-free. My Niches 🎯 I work with B2C/DTC and B2B businesses, covering various industries and niches. That includes: All kinds of e-commerce, fitness, health/wellness, supplements, skincare, haircare, home improvement, male health, digital marketing, SaaS, AI, web development, pets, recruitment, apparel, roofing, home decor, e-books ... and more! I also work with agencies, so if you have a steady stream of client work that needs copywriting, I’m your man! (Don’t see your niche? Message me! Chances are I can assist you.) My Specialisms ⚡ ✅ Landing Page Copywriting Hyper-focused copy that compels visitors to take action - whether booking consultations, downloading lead magnets, or making purchases. ✅ Product Page Copywriting I make your products sound like must-buys by highlighting benefits, addressing objections, and building trust. ✅ Website Copywriting Conversion-focused home pages and authority-building about pages that give you a competitive edge and showcase your brand. ✅ Advertorial Copywriting Engaging pre-sell content that warms up prospects before they reach your main sales page. Wait! Can't I Just Use AI? 🤖 Lots of businesses and entrepreneurs are having this thought right now. And that’s the problem. AI copy isn’t ALWAYS awful, but it is very samey. It tends to reuse the same stock phrases and ideas over and over. Happy for your brand to sound exactly the same as all the others in your niche who are using AI? Fair enough. But if you want something that’s unique and human-sounding, come to me instead. Put Your Trust In Me 🤝 Finding a talented AND reliable copywriter can be tricky! But don’t worry. I’ll provide you with outstanding work, delivered on time, with responsive communication and friendly collaboration along the way. Ready to get started? 🚀 Message me, invite me, or make me an offer!

Are you looking for sales copy that’s persuasive and captivating, A copywriter without the sleaze, cutting through the noise to seal the deal with your audience? If so, your search ends here. My name is Alexander Wilson, I've been directly mentored by a 8 figure copywriter, having invested thousands into honing my skills as a copywriter. I specialize in creating and optimizing sales funnels. That means everything from building email lists and crafting landing pages to automating processes that drive results. Unlike other copywriters who claim to 'specialize' in sales copy, I know that successful sales copy relies on two key components: A strong marketing funnel An effective sales funnel One feeds the other. You could be the most recognized brand in the world, but if you don’t know how to convert your audience into paying customers, you’re just an 'influencer.' On the other hand, you might have the best product in the world, but if no one knows about your brand, how will you sell it? Here’s the problem: most copywriters rely on a 'one-size-fits-all' approach. It’s not just lazy it’s ineffective. Have you ever read sales copy that feels like the same tired pitch, just dressed up in a different 'skin'? That’s what I call the 'copy-and-paste' approach. What sets me apart from the average copywriter, is the ability to write with diversity, picking up on the subtle differences between products, audiences, and most importantly your brand voice. If a copywriter can’t capture your unique voice, whether as an individual or a business, they fail to build trust with your audience. That’s where I excel. I take the time to truly understand your business, your products, and your audience. I don’t just write words; I act as your voice, ensuring your message resonates with your clients. It’s not my opinion, it’s you, speaking indirectly through me. Does that sound like what you’re looking for? There’s just one condition: you need to be ready to take your business to the next level. Locked in. If you’re serious about scaling, click the 'Get in Contact' button at the top, and let’s get started. I look forward to hearing from you. Alexander

⭐ "Wendy has had a significant positive impact on my business. Her work is outstanding and she makes the process super easy." MARTIN VAN KOOTEN CEO: Pine Tree Tools (Multimillion Dollar Global Ecommerce Brand) ⭐ “This is the best freelancer I've used on Upwork. She is also the best copywriter I've ever met in all my years in marketing. I absolutely love her! I will never use anybody else.” JAY KAMHI Our Friendly Forest / 100 Greetings ⭐ “Terrific and talented copywriter. Extremely professional and responsive. An absolute pleasure to work with. Highly recommended!!” JEFFREY SCHON Ducki -------------------------------------------------------------------------------------------- 👉 VIEW THE BRANDS & BUSINESSES I'VE HELPED TO GROW SALES AND LOYAL CUSTOMERS in the portfolio section below -------------------------------------------------------------------------------------------- Converting sales and growing your customer base is crucial for ENTREPRENEURS, ONLINE MARKETERS & AMAZON SELLERS. YOU NEED TO: ✔ Build trust with a unique voice your audience can instantly relate to ✔ Stand out from your competitors ✔ Make sure every word is optimized so your potential customer takes action In other words, you need copy that converts. HERE'S WHERE I CAN HELP YOU: ✔ I balance creative, conversational language with professional and persuasive sales copy. This builds trust and increases your conversions ✔ With a deep understanding of advertising and the online landscape, I know how to talk to your target audience in a unique voice that will set you apart from your competition ✔ I will apply proven sales copywriting and conversion techniques to make sure your potential customers take the action you want them to I WILL GIVE YOU OUTSTANDING PRODUCT COPY THE FIRST TIME ROUND. You can't afford to spend time and stress on endless revisions. You need to focus on the bigger picture. Does it sound like we'd be a good fit for each other? Send me an Upwork message with your requirements and let's see! ------------------------------------------------- ------------------------------------------------- This is purely for Upwork SEO 😊 👉 - website copywriter - website content writer - website content specialist - amazon listing optimization - amazon listing copywriter - amazon product copywriter - sales page copywriter - sales funnel copywriter - conversion copywriter - web copywriter - web copy writer - web content writer - web content - web content development - SEO web content - web content writing - web content writers - SEO website copywriter - homepage copywriter - landing page copywriter - service page writer - B2B website writer - website content strategist - UX copywriter - UX writer - UX writing - UX content writer - UX copy - Amazon seo expert - Amazon product listing writer - Amazon content writer - Amazon sales copywriter - Amazon product description writer - Amazon e-commerce copywriter - Amazon listing seo - Amazon FBA seo - Amazon seo listing - FBA copywriter - A+ content writer (Amazon) - Amazon listing expert - Amazon product page optimization - Amazon keyword optimization - sales page copywriter - sales funnel copywriter - conversion copywriter - UK copywriter - UK content writer - UK website copywriter - UK freelancer - UK creative copywriter - british copywriter - copywriter UK - content writer UK - direct response copywriter - landing page copywriter - high-converting sales copy - digital product sales page writer - online course sales page copywriter - persuasive copywriter - lead generation copywriter - ecommerce sales page copywriter - product launch copywriter - ecommerce copywriter - ecommerce writer - ecommerce website - ecommerce content writer - e-commerce writer - e-commerce copywriter - ecommerce writing - ecommerce specialist - e commerce specialist - e-commerce specialist - e commerce seo - e commerce copywriter - ecommerce branding - e commerce consultant - ecommerce consultant - e-commerce consultant - e-commerce marketing - ecommerce marketing - e commerce marketing - e-commerce ads - e-commerce Facebook ads - e-commerce seo - e-commerce lead generation - Shopify landing page - Shopify listing - Shopify content writer - Shopify writer - Shopify copywriter - Shopify conversion - Shopify content - Shopify conversion rate optimisation - Shopify conversion rate optimisation - Shopify consultant - Shopify product listing - Shopify product description - Woocommerce optimization - Woocommerce SEO - Wix SEO optimization - product description writer - product content writer - product listing wordpress - product writer - product writing - product description writing - product description copywriter - product copywriting - education website - education copywriter - education writing - saas copywriter - saas content writer - b2b saas writer - saas writer - business copywriter - saas content writing - saas copywriting - b2b saas copywriter - business content writer