Hire the Best Sales Strategy Freelancers
in the United Kingdom

25 years in commercial strategy across investment banking (Morgan Stanley, Credit Suisse, Deutsche Bank, HSBC) and advising 80+ companies since 2014. I help SaaS, fintech and B2B founders accelerate revenue through sharper go-to-market strategy, pricing and commercial execution. ✅ RECENT CLIENT WINS ⬩ FinTech SaaS: Repositioned pricing and tightened follow-up. Cut CAC payback from 14 months to 9. ⬩ AI SaaS: Rebuilt go-to-market strategy. increased demo bookings 27% in three months. ⬩ B2B sales tech: Rewrote qualification and messaging. Closed $22k in new contracts in 90 days. ⬩ Premium wellness brand: Ran market research with HNWIs and C-suite executives. Found the positioning now driving their pricing. ✅ WHAT I DO ⬩ Commercial Strategy (GTM, Pricing, Revenue Growth) ⬩ Fundraising (Business Plans Pitch decks, Financial models) ⬩ Fractional Leadership (CRO/ CMO) ✅ MY BACKGROUND ⬩ Former investment banker: Morgan Stanley, Credit Suisse, Deutsche Bank, HSBC ⬩ Founder and business advisor since 2014 - 80+ companies across SaaS, fintech, and professional services ⬩ UK law school graduate ✅ HOW I WORK ⬩ 60-min diagnostic call: I ask the right questions about your business and current challenges. ⬩ Analysis: I review your funnel, pricing, positioning, or sales process. ⬩ Roadmap: You get a clear plan with next steps. ✅ GET IN TOUCH Message me, or invite me to your job post. Tell me what's blocking your growth, and let's put together a strategy that works.

$90m+ in closed sales. Built Award winning teams & Sales Systems; Prev Head of Sales, Head Sales Ops, + Dir. of Growth w/ exp. at: HSBC, UGG boots, Towerbrook. Clients incl. - Google, Bank of America, GreenCross, Pepsi, Bloomberg, BP, Citi, NYSE. ✅ $9m to $27m ARR - B2B newsletter systems; growing a FinTech publication ✅ 7 figure contracts. Outbound + Inbound systems. ✅ Launched theVibeCode newsletter (27k subs) covering ai automations tools. As well as automations. enjoy working on projects building sales and marketing assets that make you more money! - lead Magnets - newsletters - websites - design that sells - Messaging that sells Sales; - messaging - calling - training - scripts - sequences - emails Personal spiel so you know I'm not a total weirdo; Love football (soccer), Coffee, Italy and travel. Spend my time between, London (Home), NYC and Dubai.

I turn complex technology into a story that sells, and a sales team that can tell it. Most tech companies don't have a product problem. They have a positioning problem: a powerful product that's hard to explain, messaging that feels technical instead of compelling, and sales conversations that get stuck in education instead of moving to close. I fix that. I'm Ed, a product marketing and sales enablement specialist working with deep tech and scale-up teams who know their story isn't landing. I've helped generate $34M in new product revenue across 14+ clients by turning technical complexity into narratives buyers actually understand, trust, and act on. How I can help you: 📌 Product Positioning. Sharp, commercially grounded messaging and narrative that makes your technology matter: ideal customer profiles, segmented value propositions, and a messaging hierarchy your whole team can execute consistently. 📌 Sales Enablement. Technical sales narratives, pitch decks, explainers, solution briefs, and demo storyboards that translate product expertise into assets your team can use in real conversations, plus objection handling frameworks that stop deals stalling. 📌 Early Stage GTM. Go-to-market strategy, outreach, and deal creation for new products, with hands-on coaching for founders and reps selling technical products for the first time. Who I work best with: Founders and GTM leaders at companies with real technology and real traction, who are tired of overexplaining, relying on the founder to translate every pitch, or losing deals to competitors with simpler (not better) stories. If your product is strong but the story isn't landing, let's talk.

• Top 1% Upwork Expert-Vetted | B2B GTM & Revenue Growth for Start-Ups & Enterprises I’m a B2B Sales & Marketing leader with 12 years of experience delivering successful projects for LG, AIA, Workvivo, and fast-growing startups. I help founders and CXOs achieve 7-figure revenue growth through focused GTM strategies, hands-on execution, and revenue systems that deliver. Skills Growth Strategy: High-grade GTM strategy, launches and sales/marketing execution. Outbound: Signal-led outbound sales execution using Clay, n8n, Cognism, Apollo, LinkedIn and more Positioning: Forming differentiated value propositions and website copywriting. Digital Marketing: ROI via targeted campaigns on LinkedIn Ads, Google Ads, and email. CRM & Automation: Revenue ops and tooling. Analytics & Growth: Highly data and metric driven.

🚀 Need more leads, higher ROAS, and a marketing system that actually drives revenue? I help eCommerce brands, startups, SaaS companies, and service-based businesses scale through performance marketing, paid ads, SEO, and conversion-focused growth strategies. Over the last 5+ years, I’ve worked with brands across retail, SaaS, FMCG, logistics, home services, and enterprise-level businesses — building full-funnel campaigns that turn traffic into measurable business growth. Instead of chasing vanity metrics, I focus on what matters most: ✔ Revenue growth ✔ Lower acquisition costs ✔ Higher-quality leads ✔ Better conversion rates ✔ Long-term customer retention Results I’ve Delivered ✅ Generated $5M in revenue from $1M ad spend for a consumer brand through full-funnel eCommerce scaling and SKU optimization ✅ Scaled fashion & lifestyle brands to 10X+ ROAS using Meta + Google Shopping campaigns with advanced retargeting and conversion-focused creative strategy ✅ Reduced cost per conversion by 70% for a national home improvement enterprise while doubling monthly lead volume across multiple regions ✅ Helped a MENA freelancer marketplace grow from 5 job postings/day to 70+ daily while increasing freelancer signups 10X in 3 months ✅ Scaled a logistics & delivery startup 20X in under 2 years while improving retention and reducing dependency on discounts What I Can Help You With Paid Ads & Performance Marketing Meta Ads (Facebook & Instagram) Google Ads & YouTube Ads TikTok Ads Full-funnel campaign strategy Retargeting & conversion tracking ROAS optimization & scaling SEO & Content Marketing SEO blog writing Keyword research & strategy Landing page optimization Website copywriting Content strategy for organic growth Conversion & Growth Optimization Funnel strategy CRM & email automation A/B testing Audience segmentation Lead quality optimization Customer retention campaigns Social Media Growth Content strategy & planning Viral short-form content strategy Brand positioning Engagement-focused campaigns Community growth Why Clients Work With Me ✔ Data-driven decision making — every campaign is optimized using real performance data ✔ Strong communication and transparent reporting ✔ Experience managing high-budget campaigns across multiple industries ✔ Focus on profitability and scalable growth, not vanity metrics ✔ Fast execution with long-term strategy in mind If you're looking for someone who understands both marketing strategy and performance execution, let’s talk. 💬 Send me a message and let’s discuss how we can grow your business.

I am a legal and regulatory editorial specialist with expertise in ESG, sustainability policy, ethics, and public governance. I currently serve as Chief Editor of The Weekly Edge at The Student Lawyer, where I lead editorial strategy, manage contributor teams, and publish clear, authoritative analysis on complex legal and regulatory developments. I specialise in translating technical and compliance-driven subject matter into accessible, high-quality content for professional and public audiences. Alongside my editorial leadership, I write for Humanists UK, contributing policy and ethics-focused commentary that supports thought leadership and public engagement. My work includes: Legal and regulatory writing and editing ESG and sustainability policy content Ethics, governance, and public interest commentary Research-driven analysis and publication-ready editing I bring strong editorial judgment, precision, and fast turnaround to every project. If you need credible, well-structured writing in law, ESG, or public policy, I can deliver content that meets professional and compliance-grade standards.