Hire the Best Copywriters

With more writers on Upwork than mirrors in Donald Trump's office, you have an important decision to make. Do you want a copywriter who sold their soul during the AI-Pocalypse — churning out bland, pre-chewed content while sipping oat milk lattes in Starbucks... Or a human who takes the time to understand your target audience and pain points, and crafts emotionally-resonant copy that sounds like your unique brand, not a digital parrot regurgitating buzzwords? BREAKING NEWS: I stayed human. While my colleagues became prompt-chugging zombies who outsourced their writing to toasters with Wi-Fi, I honed my talent and discovered the best strategies for supercharging growth for B2B and B2C brands. Sure, AI can string words together at lightning speed, but it comes with a high cost. Because what AI doesn't have is the one thing that's needed to deeply connect with your prospects and motivate them to take out their credit card—empathy. Empathy can't be coded. Your synthetic scribe can't feel the real frustrations, desires, or dreams of your target audience. So you'll never earn their trust, and turn passive readers into loyal customers. Empathy is my superpower! By deeply understanding your audience's pain points—and what's driving them beneath the surface—my copy blends emotional intelligence with proven sales strategy for sustainable growth. Because in a world drowning in AI-generated copy, what stands out isn't more of the same—it's copy that actually sounds human. Because it is. Still trusting your content to a bot with a thesaurus? Here's what I bring to the table instead: ✅ Cold Emails with human hooks, not robotic "just circling back" clichés ✅ Email Campaigns that convert—not written by a copy-vomiting robot mistaking buzzwords for persuasion ✅ Newsletters that don't sound like they were written by a slightly confused intern named GPT ✅ Video Scripts with rhythm, voice, and zero cringe — because AI can't write for ears ✅ Articles, Blogs & E-Books that sound like people wrote them — because one did ✅ Website Copy that connects like a conversation, not a corporate compliance bot in a blazer ✅ Direct Mail written by a human, not a printer possessed by AI that's selling discount roofing ✅ PPC Ads that grab attention without screaming like an algorithm on Adderall ✅ LinkedIn Profiles & Messaging that sound like you, not a bot pretending it understands networking ✅ Ghostwriting that sounds like you—not me, not HAL, not some guy named Brad from Fiverr Need copy that doesn't sound like Siri on improv night? Let's talk.

Words That Sell. Copy That Converts. Profits That Scale. If your sales funnel, email campaign, or landing page isn’t making you money, it’s costing you money. You don’t need more traffic. You need better conversions. That’s where I come in. For 25+ years, I’ve helped businesses turn words into sales. Not just “nice-sounding” words—but conversion-driven messaging rooted in psychology, persuasion, and buyer behavior. My copy has generated millions in sales across industries as diverse as SaaS, eCommerce, high-ticket coaching, B2B software, real estate, and even dog training and dating advice. 🚀 Where I’m Most Useful to Your Company: ✅ Sales Letters (Long-form, Short-form, Direct Response) ✅ Landing Pages that Double (or Triple) Conversion Rates ✅ Email Autoresponder Sequences (Cold, Nurture, Re-Engagement) ✅ Sales Funnels that Move Prospects from Awareness to Purchase ✅ Lead Generation & Nurture – Get More Qualified Leads, Not Just Clicks ✅ VSLs, Explainer Videos & YouTube Ads – Video Copy that Sells ✅ Case Studies & Authority-Boosting Content ✅ AI-Powered Chatbot & Sales Copy Creation 💡 What Makes Me Different? 1️⃣ Direct-Response Focused – Every word I write is designed to sell. No fluff, no filler—just ROI-driven copy that turns browsers into buyers. 2️⃣ Proven, Repeatable Results – My work isn’t guesswork; it’s built on data-driven frameworks from MECLABS, StoryBrand, and Gap Selling. 3️⃣ I Teach What I Do – I created The Simple Copywriting System, a self-study masterclass on copywriting that helps business owners and marketers master persuasion. 4️⃣ ChatGPT & AI Marketing Expert – I don’t just write copy—I train businesses to harness AI for rapid growth in content, ads, and sales automation. 5️⃣ FREE Value Proposition Development Session – Most businesses struggle with a weak, unclear value proposition. I help you fix this before writing a single word, ensuring your message is magnetic to your audience. 🛠 Tools & Platforms I Work With: ✔ AI & ChatGPT Marketing Tools – Prompt Engineering, AI Automation ✔ Sales Funnel Builders: ClickFunnels, Unbounce, Instapage, Leadpages ✔ Website Platforms: WordPress, Divi, Beaver Builder ✔ Email Marketing: Aweber, Mailchimp, ConvertKit, ActiveCampaign ✔ Ad Platforms: Google Ads (GDN, YouTube), Facebook/Instagram, AdRoll ✔ A/B Testing & CRO Tools: Google Optimize, Hotjar, VWO 🔥 PLUS: I’m a ChatGPT & AI-Powered Marketing Expert AI is changing the game, but most businesses don’t know how to use it properly. I’ve created an entire course teaching marketers how to leverage ChatGPT to explode sales, boost productivity, and streamline content creation. I can help you: ✅ Automate Your Content & Sales Messaging (without losing authenticity) ✅ Train ChatGPT for Your Business (so it speaks in your brand’s voice) ✅ Turn AI into a Sales Asset (from ad copy to entire funnels) 💡 Why does this matter? Because businesses that integrate AI properly are scaling faster, lowering costs, and winning bigger. Let me show you how. 🚀 Let’s Turn Your Offers into Sales Machines If you want high-performing copy that boosts conversions, increases sales, and actually moves the needle, let’s talk. I look forward to helping you scale your business with copy that sells. 👉 Click the "Hire" button, and let’s make your marketing work harder for you. - Chris

Let's be frank: most copywriters on this platform couldn't sell a bag of sand to a sheikh. Not because they're bad. They just haven't clocked who they're actually up against. In 2026, your copy isn't competing with other brands anymore... It's competing with TikTok. Reels. A bottomless pit of quick-hit entertainment engineered by the smartest people alive to be more interesting than you. Your buyer's thumb has been trained like a drunk slot-machine addict in Vegas. Swipe, hit, swipe, hit, repeat. They'll discard a boring sentence in less time than it takes to blink - and they don't feel bad about it, because there's an AI dancing dog in pyjamas waiting for them next. That's the arena now. Your ads. Your emails. Your sales pages - all of it shoved into the same two inches of glass, fighting a literal dopamine casino for 0.2 seconds of human attention. Most copywriters try to out-entertain that feed. You can't. Nobody can. The only way out? Crafting a sales message so scarily accurate to their most burning problems, it’s impossible to ignore. This is what I specialise in. And I’ve made $10M+ in attributed revenue doing it. ✔️ I mine the deep nooks and crannies your buyers vent in - reviews, comments, forums, the threads they think no one else is reading. ✔️ I dig out the 2am confessions they'd never even reveal to their friends, and aim them straight back. ✔️ I find the angle already buried in feedback your team's too slammed to read, and build the whole hook around it. ✔️ And I hunt down the hidden angles already printing money in your market - then build yours off what's proven to stop thumbs, not what sounds clever. Your customers wrote your best copy years ago. I just go in and extract it. Here’s what I help with specifically: ✔️ Cold traffic funnels - ads, advertorials, sales pages ✔️ Email retention - flow buildouts, email opt-in forms, and ongoing campaigns ✔️ Landing page & Website copy ✔️ VSL copy ✔️ Full-stack creative strategy I mostly work with D2C & B2C brands (but my methods also work well for B2B). How do we start? It isn’t a 45-minute "discovery call" at 5:45pm on a Friday. Send me a page, an email, an ad, anything. I'll tear it apart for free and show you exactly what’s leaking. Worst case, you get a brutal second opinion that costs you nothing. If your copy's already beating TikTok for attention, godspeed. If not, send me a message and let’s chat. Marcus

▶️ 𝗔 𝗨𝗻𝗶𝗾𝘂𝗲 𝗦𝘁𝗮𝗿𝘁: I was the kid in elementary school who rented out pencils to other students for $0.10 because I saw a shortage in the market. *** 𝗪𝗵𝘆 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗠𝗲: I possess roughly two decades of experience working with companies across multiple industry verticals, from startups to Fortune 1000 companies alike, and my time as a marketer has cultivated a distinctive skill set that makes me a nightmare for your competitors. *** ▶️ 𝗧𝗵𝗲 𝗧𝘄𝗶𝘀𝘁 𝗜𝗻 𝗧𝗵𝗲 𝗣𝗹𝗼𝘁: I don't just act as a marketer; I read the room (quite literally, sometimes). Holding a BA in Organizational Psychology and an MS in Digital Marketing, I possess a fond and noble understanding of buyer and consumer behavior. *** ▶️ 𝗡𝗼𝘁 "𝗪𝗵𝗮𝘁," 𝗕𝘂𝘁 "𝗪𝗵𝘆?" I don't just examine the "what," but rather, I look for the “why.” Understanding that “what” comes after “why” has made many of my clients incredibly lucrative, and in an incredibly short amount of time. *** ▶️ 𝗛𝗼𝘄 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂: I work across all aspects of the marketing lifecycle, from PPC to SEO, content, email, creative strategy, and everything in between, owning every aspect of your consumer’s unique journey (and all while executing this alongside your team rather than handing off a deck). *** ▶️ 𝗧𝗵𝗶𝘀 𝗜𝘀 𝗔 𝗖𝗮𝗹𝗹 𝗧𝗼 𝗔𝗰𝘁𝗶𝗼𝗻: Whether you know it or not, you have a weakness in your marketing strategy, but maybe you haven't identified it yet. If I can find it for you, I'll help you solve it. *** If I find nothing worth changing, adjusting, or improving, you owe me nothing. And other than that, I'm always looking to collaborate, so reach out to me! 😀

★★★★★ Johnson & Johnson: It was an absolute pleasure to work with Johanna and I am absolutely satisfied with the results. Her writing is not only accurate and informative, but also extremely engaging and compelling. She knows how to convey our company's messages in a way that appeals to both our target audience and our brand. In addition, working with Johanna was extremely professional. She was always on time, reliable and communicative. Her commitment to the project and dedication to ensuring we were satisfied with the results gave us confidence that we had made the right choice. ★★★★★ Johanna is an amazing copywriter! She has done wonderful copies in both English and German considering the specific SEO and marketing terms peculiarities of our business. Extremely efficient and organized. Understands quickly and proactive. Johanna goes above and beyond. It is a pleasure working with her also on a personal level. ★★★★★ Exceptional work! Over years of hiring copywriters from Upwork, the experience with Johanna was one of a kind. Awesome copywriting, stuck to the schedule, and communication was top-notch. Would recommend and re-hire her again. Thank you again! :) ____________________________________________________________________________ Why Choose Me? ✅ Visibility on steroids: Let's get you noticed, and fast. ✅ Perfection guaranteed: Unlimited revisions because I’m happy when you are. ✅ Sky's the limit: I'm here to surpass your expectations, not just meet them. ✅ Stand out, not just fit in: Be the brand that outperforms ALL competitors. ✅ Lasting impressions: Your customers won't just remember you; they'll love you. ✅ Top-tier results: Ordinary? Never heard of it. 📈 Boosting Your Results Picture this: your conversion rates climb by a solid 20-30%. That's not just a dream. With my expertise, it's what you can expect. 🏆 More Than Just Words As a conversion copywriter, I've invested in my skills through top-notch courses, including those from Marketing Land and Search Engine Journal. I'm making success stories happen. 🚀 Client Wins "Johanna cranked up our ROI by a whopping 350% on a $10K ad spend. Mind-blowing, right?" "We saw our email open rates jump to a staggering 48%." "Our click-through rates? Up by 28% thanks to Johanna‘." "We hit a record 52% conversion rate on social media soon after working with her." 💡 The Johanna Effect My clients don't just grow; they multiply. We're talking about a consistent 2-5x increase in qualified leads. Yes, you read that right. 🎯 My Playground I'm in my element with Sales and Direct Response Copywriting, Sales Funnel Copywriting, SEO Writing, Email Marketing, and LinkedIn Posts. 📚 Always Upgrading In a constantly changing market, I make sure to stay ahead. I'm constantly learning, growing, and adapting. 🤝 Your Success is My Success I love seeing a plan come together, a brand taking off, and my clients succeeding beyond expectations. Ready for Lift-Off? 🟢 Hit that green ‘Invite’ button, and let's get started! 💬 Shoot me a message. I'm all ears for your story and ready with solutions.

You know your offer is solid. So why isn’t your copy doing that converting thing? Perhaps your Sales Page is getting traffic, but nobody is clicking where they should. Or you're sending emails that get opened (congrats) but that's about it... Maybe you run some Meta or Google ads and then immediately pull them because they're wasting your money. It's all a bit of a mess and quite frankly - random. Or is it? I’m Colin. A sales copywriter who helps online businesses make more money with landing page copy, sales letters, email copywriting, ads and the occasional blog post or case study. You’ve probably worked with copywriters before. The copy probably looked fine. But did it actually do anything for your business except incur a cost? I'll let you answer that one. My goal is to write you copy that fixes all that and avoids the random horrors mentioned above. Because you don't have time for that and neither do I. Here’s what I do: 🚀 Acquire – Grab Those Clicks • Paid-ad hooks & scroll-stoppers (Meta, LinkedIn & Google Ads) • Quiz & lead-magnet opt-ins • Above-the-fold hero section rewrites that cut your bounce rate ⚡ Activate – Turn Clicks Into Customers • High-converting landing pages & sales letters • Product-launch email sequences • Website copy audits/rewrites that move visitors to the next click 🔄 Retain & Upsell – Turn One Sale Into Many • Onboarding emails that elicit that “Aha!” moment faster and make sure you're not forgotten • Lifecycle & promo flows (Klaviyo, ConvertKit) that keep revenue rolling in without you or your team manually hitting “send” every day. • Reactivation win-back campaigns that resurrect dormant users 🏆 Authority – Become The Go-To Voice • Long-form thought-leadership & SEO blogs • Customer success stories & case studies • Founder-voice LinkedIn ghostwriting This isn’t guesswork. I dig into customer research, voice-of-customer data and proven conversion frameworks. Then I write in plain English that sticks, clicks and sells. My clients are smart, busy and want copy that pulls its weight. If your copy needs to do something - not just exist in the digital ether, then I’m your guy. What to expect when you hire me: ✔️ Day-0 Discovery - No Guesswork Quick kickoff call or chat so we hit the ground running. ✔️ Customer-Language Deep Dive I mine reviews, surveys, support tickets and forums; the copy echoes your audience’s own words and clears stakeholder approval faster. ✔️ Brand-Perfect Tone. First Draft First Draft delivered in 48 hours for your checkin, approval or amendment requests. ✔️ Revision Loops I’ll keep polishing the copy until you’re thrilled at no extra cost, provided we’re still aiming at the agreed brief. ✔️ Simple Guarantee If I’m not the best fit after discovery, I’ll say so on day one and point you in the right direction - saving you time, money and headaches. Ready to Get Copy That Actually Does Its Job? Tell me what you’re working on and I’ll let you know how I’d approach it. Click “Invite to Job” or send me a message.