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You will get a Digital Transformation Go-To-Market Strategy (Step 2)
Project details
You're about to launch a major initiative where hundreds of thousands -- perhaps millions -- of revenue, or more -- are at stake.
You need an independent, research-based, coherent, go-to-market strategy to help you focus your demand generation, lead generation, sales cycle acceleration, and new customer acquisition programs.
To help address different needs, this engagement can be ordered with 3 different tiers -- depending on how many buyer personas you need.
This program includes:
3 Workshops
Ideal Client Profile (ICP)
Segmentation Strategy
Job to Be Done
For each buyer persona included in scope:
Buyer Persona Blueprint (6+ Pages)
Buyer's Journey Map
1 Year Content Calendar for Video/Blogging
Full-Funnel Lead Generation and Sales Acceleration Strategy and Copywriting
Full-Funnel Outbound Email Copywriting
LinkedIn Ads Strategy Brief
See project images for additional details on what’s included at each level.
With 20+ years advising 150+ B2B tech entrepreneurs, I look forward to building your GTM strategy and helping you achieve your business growth goals.
Note: Don’t order this project from this page, as we’ll use Upwork's Propose New Contract option to include Milestones.
You need an independent, research-based, coherent, go-to-market strategy to help you focus your demand generation, lead generation, sales cycle acceleration, and new customer acquisition programs.
To help address different needs, this engagement can be ordered with 3 different tiers -- depending on how many buyer personas you need.
This program includes:
3 Workshops
Ideal Client Profile (ICP)
Segmentation Strategy
Job to Be Done
For each buyer persona included in scope:
Buyer Persona Blueprint (6+ Pages)
Buyer's Journey Map
1 Year Content Calendar for Video/Blogging
Full-Funnel Lead Generation and Sales Acceleration Strategy and Copywriting
Full-Funnel Outbound Email Copywriting
LinkedIn Ads Strategy Brief
See project images for additional details on what’s included at each level.
With 20+ years advising 150+ B2B tech entrepreneurs, I look forward to building your GTM strategy and helping you achieve your business growth goals.
Note: Don’t order this project from this page, as we’ll use Upwork's Propose New Contract option to include Milestones.
Target Audience
Finance, Internet & TechnologyPlatform Type
LinkedInLanguage
EnglishWhat's included
| Service Tiers |
Starter
$5,000
|
Standard
$7,500
|
Advanced
$10,000
|
|---|---|---|---|
| Delivery Time | 35 days | 49 days | 70 days |
Page/Channel Evaluation | |||
Action Plan |
Frequently asked questions
90 reviews
(89)
(1)
(0)
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(0)
ZL
Zach L.
Jun 7, 2022
It was such a positive experience to work with Joshua to develop a go-to-market strategy for our company and have him advise us on how we can target buyer personas. He provided excellent ideas through the workshops we took part in via Zoom. It was like talking to an old friend who just happens to be a marketing savant. He was very thorough and timely throughout the process. We appreciate what he has done for us so far, and look forward to working with him as our company grows.
HK
Hans K.
Feb 18, 2021
Joshua was extremely helpful in helping us establish a clear actionable go-to-market path. He gave us the clarity of thought we were looking for. Thank you Joshua!
CE
Chas E.
Nov 21, 2025
Digital Transformation Program
RW
Riva W.
Jan 27, 2025
30 minute consultation
Joshua was prepared, helpful and very thorough. He gave actionable advice. I highly recommend him.
PS
Purvaja S.
Jan 23, 2025
30 minute consultation
VM
Valeria M.
Sep 25, 2024
60 minute consultation
Joshua really helped me get clear on my positioning and go-to-market strategy for my boutique agency. He made everything feel a lot more organized and gave me the direction I needed. Highly recommend him if you’re looking to get your business ideas in order!
MT
Michael T.
Sep 13, 2024
60 minute consultation
About Joshua
Data Center Go-to-Market Strategy, Lead Generation, Sales Enablement
100%
Job Success
Boca Raton, United States - 7:07 pm local time
This specialization includes the whole data center ecosystem:
Operators (colocation, wholesale, hyperscale, modular, and edge)
Technology companies
Facilities companies
Construction companies
Real estate companies
Sales and marketing companies
At the Data Center Sales & Marketing Institute, I elevate the growth of sales, marketing, and go-to-market professionals in the data center industry. And I find revenue growth opportunities that your company is currently missing.
As host of the Data Center Go-to-Market Podcast, I provide expert insights and actionable strategies for sales, marketing, and go-to-market professionals working within the data center industry, covering topics like sales target achievement, customer relationship building, and navigating the evolving data center landscape, primarily for CEOs, sales teams, marketers, and channel partners involved in data center operations. Recent guest expert interviews have included executives from leading companies, including CyrusOne, DataBank, IBM, Siemens, Wesco, and Vertiv.
I’ve presented some of the highest-rated educational sessions at regional, national, and global conferences for audiences of small business-, sales-, marketing-, and IT professionals, including Critical Facilities Summit, Data Center World, Datacenter Dynamics Colo+Cloud, HostingCon, and MSPEXPO.
I’m a former Microsoft Corporation content provider. I advised the Small Business Server (SBS)
product and channel partner teams in Redmond, WA, and authored the groundbreaking book Building Profitable Solutions with Microsoft BackOffice Small Business Server. I also developed and wrote Microsoft’s bi-weekly VAP Voice column. This content helped shape Microsoft’s small business partner strategy, product marketing strategy, and, ultimately, the managed services business model. This content was also localized and translated into 12+ languages for a 500,000+ global audience.
I’m a former MCSE and PC Support Specialist for Merrill Lynch, and I began my career marketing and selling higher education hardware and software for IBM Academic Information Systems.
My insights have been quoted in USA Today, Business Insider, CMS Wire, CRN, Inc, VAR Business, and TechTarget. In addition to serving as a contributing editor for Selling Windows NT Solutions Magazine, I’ve had bylined content published in Data Center Knowledge, Inc, Windows NT Magazine, and Microsoft Certified Professional Magazine. And I’ve served on the boards of AFCOM Miami, Florida Direct Marketing Association, HostingCon, and ProductCamp South Florida.
With more than two decades in SMB, mid-market, and enterprise technology sales enablement and marketing, I help go-to-market (GTM) teams in the data center industry differentiate, get found earlier in the sales cycle, achieve trusted advisor status, and command premium pricing power to drive sustained, profitable revenue growth.
HOW TO HIRE ME
To manage expectations, here’s my minimum level of engagement:
(No free consultations, quick chats/calls, or strategy shoplifting disguised as interviews)
Step 1:
Initial Diagnostic Consultation/Workshop
Starts at $100+ (Order directly from my Consultation option on my Upwork profile)
Step 2
Your choice of two options:
Done for You: Fractional GTM Strategy **and** Execution/Implementation: Minimum Level of Engagement Starts at 10 Hours/Week (3 Month Minimum)
Strategy, Advisory, and Consulting (I Advise, You Implement): Fractional GTM Advisor
Minimum Level of Engagement Starts at 2 Hours/Week (3 Month Minimum)
Steps for completing your project
After purchasing the project, send requirements so Joshua can start the project.
Delivery time starts when Joshua receives requirements from you.
Joshua works on your project following the steps below.
Revisions may occur after the delivery date.
Order this project
Your order will be confirmed within one business day
(And you’ll get a calendar link to pick a date/time that works for your schedule. Based on the Kickoff workshop date/time, dates/times will be proposed for the Half-Time and Wrap-Up workshops.)