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You will get a 30-min Brand Strategy Consultation
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Project details
In this 30-minute strategy session I will help you develop the following:
• Identify the value drivers of your business,
• Map out your Ideal Client Profile,
• Sum up your Unique Value Proposition,
• Bring clarity on how you can best position your brand.
If we work further on a branding package, the cost of the consultation will be deducted from the branding package price.
• Identify the value drivers of your business,
• Map out your Ideal Client Profile,
• Sum up your Unique Value Proposition,
• Bring clarity on how you can best position your brand.
If we work further on a branding package, the cost of the consultation will be deducted from the branding package price.
Project Type
Business ConsultingWhat's included $100
These options are included with the project scope.
$100
- Delivery Time 1 day
- Number of Revisions 0
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SS
Samuel S.
May 2, 2026
Brand Strategy and Website Refresh for Boutique Consulting Firm
I had the pleasure of working with Mikhail on the build-out of our new company website, and I can't recommend him highly enough. From our very first conversation, he took the time to actually understand our business and what we wanted the site to communicate — not just the visual side, but the strategic positioning behind it. That made all the difference.
Mikhail is one of those rare contractors who is both technically sharp and genuinely thoughtful about design. He turned our rough ideas and reference material into a clean, polished site that looks far more sophisticated than I expected, and he handled every piece of the back-end setup without me having to chase him on anything. Communication was consistently fast and clear, timelines were realistic and met, and when I asked for revisions he came back with options rather than just executing the literal request — which saved me from myself more than once.
What stood out most was that he treated the project like it was his own. He flagged issues I hadn't thought to ask about, suggested improvements where they made sense, and never tried to upsell me on work I didn't need. If you're looking for a web contractor who is reliable, talented, and easy to work with, Mikhail is your guy. I'll absolutely be going back to him for future projects.
Mikhail is one of those rare contractors who is both technically sharp and genuinely thoughtful about design. He turned our rough ideas and reference material into a clean, polished site that looks far more sophisticated than I expected, and he handled every piece of the back-end setup without me having to chase him on anything. Communication was consistently fast and clear, timelines were realistic and met, and when I asked for revisions he came back with options rather than just executing the literal request — which saved me from myself more than once.
What stood out most was that he treated the project like it was his own. He flagged issues I hadn't thought to ask about, suggested improvements where they made sense, and never tried to upsell me on work I didn't need. If you're looking for a web contractor who is reliable, talented, and easy to work with, Mikhail is your guy. I'll absolutely be going back to him for future projects.
SD
Steve D.
Apr 9, 2026
Need a Logo Designer with Strong Typography Skills
Mikhail fielded multiple logo and design projects for me over a year long period. His communication, attention to detail, and ability to bring ideas to life made the entire process smooth and enjoyable.
ES
Emma S.
Mar 26, 2026
Brand and customer insight research project
NT
Nathaniel T.
Jul 27, 2025
🔍 Naming & Branding Expert Needed – Secure Domain + Social Handles for New Brand Launch
Excellent work! Highly creative really communicative. Looking forward to working with them again!
MK
Mario K.
Apr 15, 2025
Bela Vera Brand Identity and Packaging Design.
Working with Mikhail has been one of the most inspiring and empowering collaborations we've ever had. From the first message to the final brand guideline, his dedication, professionalism, and creativity exceeded all expectations. He understood our vision for Bela Vera on the deepest level and brought it to life with care, clarity, and passion.
Mikhail and his team not only delivered exceptional results, but they also created a sense of trust and support that made this journey unforgettable. We are incredibly grateful and truly honored to have shared this part of our brand’s story with him.
We would recommend Mikhail without hesitation to anyone looking for branding done with heart, intelligence, and excellence.
Thank you for everything, Mikhail.
Mikhail and his team not only delivered exceptional results, but they also created a sense of trust and support that made this journey unforgettable. We are incredibly grateful and truly honored to have shared this part of our brand’s story with him.
We would recommend Mikhail without hesitation to anyone looking for branding done with heart, intelligence, and excellence.
Thank you for everything, Mikhail.
About Mikhail
B2B Brand Strategist--Positioning-Messaging-Go-to-Market-Complex Sales
100%
Job Success
Boston, United States - 4:32 am local time
I'm a B2B brand strategist who fixes these problems at the root and builds the strategic systems founder-led companies use to sell in complex markets: positioning and messaging turned into a sales system designed to lift conversion, deal quality, and close rates - not a strategy deck that gets shelved.
When sales underperform, the instinct is to jump straight into a rebrand, a website redesign, or more ad spend. That treats the symptom. The real issue is almost always upstream: unclear positioning, a fuzzy value proposition, an undefined ICP, and messaging that doesn't translate what you offer into what buyers need to hear. Until that gap closes, every downstream fix - new logo, new site, more marketing spend - just makes an unclear position more visible, while conversion, lead quality, and ROI stay flat.
This work is built for a specific structure, not an industry: founder-led and senior-led B2B companies, B2B SaaS, MedTech and technology ventures - including pre-launch and investor-facing - and boutique professional services. What they share is the shape of the sale - each deal is high-stakes and carefully evaluated, the sales cycle is long and often involves several decision-makers, trust matters more than price, and the offer is genuinely valuable but needs translation before a buyer can see why this company over another. If pipeline volume can paper over weak positioning, I'm not the right fit. If every deal matters, I am.
Before any brand decision, I run a structured diagnostic: stakeholder and leadership interviews, customer and buyer interviews, win-loss and competitive analysis, category analysis, and market-perception research, both qualitative and quantitative, to find exactly where the gap sits between what you offer and how the market reads it. That diagnosis drives a connected system, each stage implementing the one before it: strategic positioning (category definition, ICP, value proposition, differentiation); messaging architecture (the messaging system and narrative hierarchy that make the position legible); naming and brand identity (a new name when the strategy demands it, and the visual trust and recognition system that carries the position); and go-to-market and sales implementation - turning the positioning into the assets, messaging, and repeatable sales approach the team actually uses to win deals. Most strategy work stops at the deck. This doesn't: the goal is a position that shows up in the pipeline, not just the brand book.
The diagnosis goes deeper than a typical brand engagement for a reason. I hold a PhD in sociology and spent 15 years teaching and conducting research in research methods, statistics, and qualitative analysis at universities in the US and Australia. My methodological research has been published in leading peer-reviewed journals, and I secured a competitive $180,000 National Science Foundation grant to fund it. Positioning is, at its core, a research problem - understanding how a market perceives value and where that perception diverges from reality - and that rigor is what I bring to it.
What the work has produced: a B2B MedTech venture renamed and repositioned from another scanner into a new category, the first 3D dental camera, closing its VC funding round within six months; a founder-led B2B consultancy renamed and repositioned out of a commodity category into a defined one, closing a $2.5M enterprise contract within weeks of the new strategy, before the new website even launched; 45% sales growth in six months for a brand that didn't raise its marketing spend; and a launch that reached $2.6M in revenue in its first year. Different problems, same mechanism: the positioning gets fixed at the root, then built into how the company sells - so it shows up in revenue, not just the brand.
If your offer is strong but the market isn't seeing it clearly enough to act, let's talk.
Steps for completing your project
After purchasing the project, send requirements so Mikhail can start the project.
Delivery time starts when Mikhail receives requirements from you.
Mikhail works on your project following the steps below.
Revisions may occur after the delivery date.
Consultation takes place
30-minute consultation takes place