You will get a call with Growth Marketing Strategist / Growth Expert
Project details
Have traffic, users, or sales - but not sure what will actually move growth next?
A lot of businesses try more channels, more campaigns, or more content before identifying the real growth bottleneck
As a Growth Marketing Strategist, I help you look at your current funnel, acquisition, conversion, retention, and growth priorities to understand where your biggest opportunities may be
This consultation is useful if you want to discuss why growth has slowed, what to test next, which funnel step needs attention, how to improve customer acquisition, or how to choose smarter growth experiments
With 15+ years in marketing, 80+ clients worldwide, and experience building 20+ marketing functions from scratch, I bring the perspective of a senior Growth Marketer who can connect growth ideas with practical business priorities
You can come with one focused question or a broader growth challenge. During the call, we'll review your context, identify possible blockers, discuss realistic options, and define clearer next steps
If you need a practical Growth Marketing Strategist, experienced Growth Marketer, senior growth expert or thoughtful growth hacker perspective, this consultation is for you
A lot of businesses try more channels, more campaigns, or more content before identifying the real growth bottleneck
As a Growth Marketing Strategist, I help you look at your current funnel, acquisition, conversion, retention, and growth priorities to understand where your biggest opportunities may be
This consultation is useful if you want to discuss why growth has slowed, what to test next, which funnel step needs attention, how to improve customer acquisition, or how to choose smarter growth experiments
With 15+ years in marketing, 80+ clients worldwide, and experience building 20+ marketing functions from scratch, I bring the perspective of a senior Growth Marketer who can connect growth ideas with practical business priorities
You can come with one focused question or a broader growth challenge. During the call, we'll review your context, identify possible blockers, discuss realistic options, and define clearer next steps
If you need a practical Growth Marketing Strategist, experienced Growth Marketer, senior growth expert or thoughtful growth hacker perspective, this consultation is for you
Industry
Ecommerce, Engineering, Financial Services, Hardware & Electronics, SoftwareWhat's included
| Service Tiers |
Starter
$145
|
Standard
$290
|
Advanced
$390
|
|---|---|---|---|
| Delivery Time | 3 days | 3 days | 3 days |
Live Consultation (Minutes) | 30 | 60 | 90 |
Optional add-ons
You can add these on the next page.
Additional 10 Minutes of Consultation
+$45Frequently asked questions
23 reviews
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DS
Divya S.
Nov 24, 2025
30 minute consultation
AT
Andrey T.
Oct 24, 2025
30 minute consultation
Kate quickly understood our AI startup and shared tons of valuable, practical advice. Got way more from this call than expected! We’ll definitely be back. Highly recommend!
EO
Emanuel O.
Sep 23, 2025
30 minute consultation
MR
Matthew R.
Jul 9, 2025
30 minute consultation
Kate is awesome! Super smart and high energy. Highly recommend!
MP
Maria P.
Aug 6, 2024
60 minute consultation
This was my first experience ordering a consultation here, and it exceeded my expectations!
I received a clear and detailed plan for organizing the marketing department in my new agency, as well as concise explanations of the nuances of setting up marketing processes and the interaction between analysts, the promotion department, and lead generation. I'm very satisfied with Kate’s level of knowledge and the format in which she provided her recommendations.
Honestly, this is my best experience on Upwork so far. Highly recommend!
I received a clear and detailed plan for organizing the marketing department in my new agency, as well as concise explanations of the nuances of setting up marketing processes and the interaction between analysts, the promotion department, and lead generation. I'm very satisfied with Kate’s level of knowledge and the format in which she provided her recommendations.
Honestly, this is my best experience on Upwork so far. Highly recommend!
About Kate
Fractional CMO | GTM & Growth Marketing | Digital Marketing Strategist
100%
Job Success
Irpin, Ukraine - 12:42 pm local time
🔹 Results I’ve delivered as a Fractional CMO / Marketing Director:
• Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup
• Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand
• Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort
• Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand
• Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup
• Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup
• Earned media placements in Fox News, NYT & CNET for my clients
• Managed ad campaigns exceeding $100K/month per channel
As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems
I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly
I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows
Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first
Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth
🔹 Who I work best with
▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine
▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention
▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team
🔹 Common engagements
▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end
▸ Go to Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships
▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room
▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion
As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go to market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals
Need a Fractional CMO? Let’s talk
Steps for completing your project
After purchasing the project, send requirements so Kate can start the project.
Delivery time starts when Kate receives requirements from you.
Kate works on your project following the steps below.
Revisions may occur after the delivery date.
Consultation Call
We meet for your selected consultation length to review your questions, discuss your current situation, identify key opportunities or blockers, and clarify practical next steps.
Written Summary
For Standard and Advanced packages, I provide a brief written summary with key takeaways, recommendations, and suggested next steps after the call.