You will get a Sales Playbook that will enable you to smash your revenue goals!

Project details
I've had the good fortune to help some of the biggest brands in the world refine their sales strategy and playbooks. Companies including Office Depot, Verizon, SAP, and Medtronic just to name a few.
In a previous consulting role my work was focussed on fast growing SaaS startups like SOPHOS, Aisera, Ketch, and Copado.
Prior to consulting, I was an Account Executive who primarily sold to sales leaders at mid-market tech companies while working for Outreach, Evernote, and HubSpot.
The insights gleaned from that work will help to inform your sales playbook.
I know sales.
Think of the playbook as an instruction manual that will tell you what you need to do, who you need to do it with, and how often you need to do it, to reach your revenue goals.
These playbooks will typically include:
• Target Prospect Profile
• Path to Goal calculations
• Sales Plays
• Messaging guidance
• KPI guidance
• Tech Stack recommendations
In a previous consulting role my work was focussed on fast growing SaaS startups like SOPHOS, Aisera, Ketch, and Copado.
Prior to consulting, I was an Account Executive who primarily sold to sales leaders at mid-market tech companies while working for Outreach, Evernote, and HubSpot.
The insights gleaned from that work will help to inform your sales playbook.
I know sales.
Think of the playbook as an instruction manual that will tell you what you need to do, who you need to do it with, and how often you need to do it, to reach your revenue goals.
These playbooks will typically include:
• Target Prospect Profile
• Path to Goal calculations
• Sales Plays
• Messaging guidance
• KPI guidance
• Tech Stack recommendations
Language
EnglishPlan Format
PDFWhat's included $199
These options are included with the project scope.
$199
- Delivery Time 3 days
- Number of Revisions 0
Frequently asked questions
About Chris
Sales Strategy Consultant | Revenue Growth Expert
Pflugerville, United States - 1:54 pm local time
I do this by focussing on defining and refining the six revenue pillars every business needs to perfect in order to generate predictable, repeatable, and scalable revenue.
Those pillars are:
Targeting - The frameworks you use to segment and prioritize accounts. The two biggest mistakes in sales are trying to sell to the wrong accounts, and reaching out to the wrong people at the right accounts. By defining a firmographic, technographic, and intent criteria for your ideal customer you’re able to increase your conversion rates and expedite revenue growth.
Sales Systems - The applications used to house and enrich data, execute sales plays, and capture activity data. With the right systems in place, you’re able to create a closed loop system to identify, win, and retain clients that strategically leverages automation in a way that enables you to cover your TAM with a minimal amount of resources.
Sales Execution - By defining the best plays to run, at the best times, while using the best messaging, you’re able to cut through the never-ending noise of your ideal customers inbox, voicemail, and DMs to grab their attention and generate new sales, account growth, and renewals.
Resourcing - By factoring your TAM, revenue goals, conversion rates, sales systems, sales plays, and budget, we can begin to get a sense of headcount requirements needed to reach your goals.
Reporting and Forecasting - Having the right KPIs in place is foundational to forecast accuracy and creating a repeatable process to identify gaps, iterate, and optimize your revenue generating efforts.
Enablement - A culture of constant learning is paramount to continuous improvement. Defining your reoccurring revenue enablement playbook is the cornerstone in ensuring that leaders, managers, and individual contributors alike are always receiving what’s needed from the organization to meet your expectations of them.
What qualifies me to do this?
- 122 months as a quota-carrying SaaS Account Executive at companies including Evernote, Outreach.io, and HubSpot.
- 4+ years in Strategic Consulting, and am currently working at Salesloft full-time as a Strategist in the Revenue Consulting org.
- Have leveraged my experience and expertise to provide Strategic Consulting to sales orgs at SAP, T-Mobile, Verizon, Office Depot, Carbon Black, SOPHOS, Blackbaud, and London Stock Exchange Group among others.
Reach out and let's explore how you can generate more revenue!
Steps for completing your project
After purchasing the project, send requirements so Chris can start the project.
Delivery time starts when Chris receives requirements from you.
Chris works on your project following the steps below.
Revisions may occur after the delivery date.
Evaluate intake and reach out to you with any questions.
Compose playbook.