You will get Complete 10-Phase B2B GTM Strategy — Delivered in 6–8 Weeks
Project details
Complete productized 10-phase go-to-market strategy delivered in 6–8 weeks. End state: a fully-loaded GTM operating system you can execute against without re-engaging consultants.
Phases included:
01 - Market Intelligence — TAM/SAM/SOM, competitive landscape, personas
02 - Value Proposition Design — JTBD differentiator stack
03 - Messaging Architecture — positioning, vertical playbooks, battle cards
04 - Pitch Deck — 14-slide modular deck with audience swap logic
05 - Sales Process — MEDDPICC pipeline, cadences, DM sequences
06 - Pricing Strategy — 4-tier good/better/best with ROI model
07 - Business Model — BMC, unit economics, LTV:CAC
08 - Strategy Execution — 90-day roadmap, KPIs, hiring triggers
09 - Digital Audit — website, SEO, social, tech-stack
09b. LinkedIn Strategy — founder + company-page rebuild and cadence
10 - Evidence Discipline — claims audit and validation backlog
Every phase delivers: PDF brief + DOCX + executive PPTX + 2–4 page brief + Client Portal Access.
APA-cited. 16-point quality gate. Founder sign-off on every phase.
Equivalent scope from a top-tier consulting firm typically starts at CA$250K+.
Credentials: CMC, CISSP, P.Eng., MBA.
Phases included:
01 - Market Intelligence — TAM/SAM/SOM, competitive landscape, personas
02 - Value Proposition Design — JTBD differentiator stack
03 - Messaging Architecture — positioning, vertical playbooks, battle cards
04 - Pitch Deck — 14-slide modular deck with audience swap logic
05 - Sales Process — MEDDPICC pipeline, cadences, DM sequences
06 - Pricing Strategy — 4-tier good/better/best with ROI model
07 - Business Model — BMC, unit economics, LTV:CAC
08 - Strategy Execution — 90-day roadmap, KPIs, hiring triggers
09 - Digital Audit — website, SEO, social, tech-stack
09b. LinkedIn Strategy — founder + company-page rebuild and cadence
10 - Evidence Discipline — claims audit and validation backlog
Every phase delivers: PDF brief + DOCX + executive PPTX + 2–4 page brief + Client Portal Access.
APA-cited. 16-point quality gate. Founder sign-off on every phase.
Equivalent scope from a top-tier consulting firm typically starts at CA$250K+.
Credentials: CMC, CISSP, P.Eng., MBA.
Language
English, FrenchWhat's included $36,000
These options are included with the project scope.
$36,000
- Delivery Time 56 days
- Executive Summary
- Company Description
- Industry & Competitor Analysis
- SWOT Analysis
- Customer Analysis
- Tailored Marketing Plan
- Review & Critique
- Financial Forecast
- Investor List
- Outreach Email Copy
About Stephane
Research-Backed B2B GTM Strategy | CMC + CISSP + P.Eng. + MBA
Orleans, Canada - 1:42 pm local time
■■■ WHO I AM ■■■
Stéphane Raby, CMC, CISSP, P.Eng., MBA. 25+ years bridging cybersecurity, technology strategy, and management consulting. Among the productized GTM advisory firms profiled in our 2026 competitive landscape, no other firm combined this credential stack:
• CMC — Certified Management Consultant (CMC-Canada / CMC-Global, ICMCI)
• CISSP — Certified Information Systems Security Professional ((ISC)2)
• P.Eng. — Professional Engineer (OIQ, Québec)
• MBA — Executive MBA, University of Ottawa Telfer School of Management
■■■ WHAT YOU GET ■■■
A productized 10-phase GTM system, delivered as PDF + DOCX + executive PPTX per phase, with APA-cited sources and a 16-point quality gate on every claim:
1. Market Intelligence — TAM/SAM/SOM, competitive landscape, buyer personas
2. Value Proposition Design — JTBD-aligned differentiator stack
3. Messaging Architecture — positioning, vertical playbooks, battle cards
4. Pitch Deck — 14-slide modular deck with audience swap logic
5. Sales Process — MEDDPICC pipeline, cadences, DM sequences
6. Pricing Strategy — 4-tier good/better/best, ROI model
7. Business Model — BMC, unit economics, LTV:CAC
8. Strategy Execution — 90-day roadmap, KPI dashboard, hiring plan
9. Digital Audit — website, SEO, social, tech-stack
09b. LinkedIn Strategy — founder + company page rebuild and cadence
10 . Evidence Discipline — claims audit and validation backlog
■■■ WHO I WORK WITH ■■■
• B2B SaaS founders, $2M–$50M ARR, scaling sales beyond founder-led selling
• Cybersecurity & defense-tech vendors selling to CISO/CISSP buyers
• NRC IRAP-funded SMEs (CA$7K fixed-price engagements available)
• Pre-revenue founders running structured ideation validation
■■■ HOW I DELIVER ■■■
Solo founder + AI-augmented delivery platform with 700+ reusable IP artifacts and a 16-check automated quality gate, with human-in-the-loop final review on every page. That's how 6–8 weeks is achievable without compromising rigor. Every claim is sourced (APA 7th). No hallucinated stats. No "industry benchmark" hand-waves.
■■■ NEXT STEP ■■■
Send a message describing your stage, ARR range, and the GTM question keeping you up at night. I'll reply within 24h with a fit assessment and a recommended phase scope. If we're not a fit, I'll tell you who is.
— Stéphane Raby, CMC, CISSP, P.Eng., MBA
Steps for completing your project
After purchasing the project, send requirements so Stephane can start the project.
Delivery time starts when Stephane receives requirements from you.
Stephane works on your project following the steps below.
Revisions may occur after the delivery date.
Included in the attached Project 3 — Full GTM (Phases 1–10)