You will get Custom-Built Sales Playbook — Transform Your Sales Strategy
Top Rated
Project details
My custom sales playbooks are designed to drive predictable and sustainable sales growth, adapting as your business evolves. By defining your Ideal Customer Profile and streamlining your sales process, I ensure that your team can trust the sales forecast and align with each step of the customer buying process. These playbooks capture best practices, accelerate new hire ramp-up, and increase the productivity of your existing sales team. With a focus on connecting deeply with your business, conducting thorough market research, and implementing industry best practices, I create actionable and tailored strategies that unify your team, enhance sales activities, and prepare sales managers to effectively coach their teams. Sales and leadership coaching packages are also available to further support your growth.
Industry
Education, Marketing & Advertising, Writing & PublishingWhat's included
| Service Tiers |
Starter
$299
|
Standard
$599
|
Advanced
$999
|
|---|---|---|---|
| Delivery Time | 3 days | 7 days | 10 days |
Live Consultation (Minutes) | 30 | 60 | 120 |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$99 - $299
Additional 10 Minutes of Consultation
+$50
Data Analysis and Reporting
(+ 3 Days)
+$200
Training Session
(+ 2 Days)
+$250
Follow-Up Consultation
(+ 2 Days)
+$150Frequently asked questions
23 reviews
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CM
Curtis M.
Jul 8, 2026
Advise on current Sales program
We had built our sales team almost entirely around senior, highly skilled account managers, with very little structure for prospecting or developing underperforming accounts. John took the time to fully understand our business, our challenges, and our goals before recommending solutions.
He helped us create a complete blueprint for building an SDR program, including compensation plans, motivational incentives, career progression pathways, and performance management systems. As a result, we now have a developing pipeline of SDRs who are making measurable progress and creating a sustainable path for growing our next generation of account managers from within.
John's approach was thoughtful, practical, and tailored to our organization. I would highly recommend him to any company looking to build or improve their sales development structure.
He helped us create a complete blueprint for building an SDR program, including compensation plans, motivational incentives, career progression pathways, and performance management systems. As a result, we now have a developing pipeline of SDRs who are making measurable progress and creating a sustainable path for growing our next generation of account managers from within.
John's approach was thoughtful, practical, and tailored to our organization. I would highly recommend him to any company looking to build or improve their sales development structure.
GS
Geeshan S.
Jun 26, 2026
Sales Coach & Strategist for Managed Service Provider
JE
Jena E.
Apr 22, 2026
30 minute consultation
RT
Ricardo T.
Apr 10, 2026
60 minute consultation
It was great to work with John. Great insights!
RV
Ryan V.
Apr 2, 2026
30 minute consultation
In just half an hour, John immediately identified the business challenges I was facing and provided a stream of thoughtful insights to improve my messaging and go-to-market strategy. He's a great communicator and I highly recommend working with him.
About John
Fractional Head of Sales | GTM & Revenue Consultant
100%
Job Success
Weston, United States - 10:41 am local time
I work with founders, growth teams, and executive leadership to design and operate modern outbound and go-to-market engines that perform in today’s buying environment.
Over the past decade, I’ve helped teams move beyond high-volume SDR tactics by building focused, scalable programs using Apollo, HubSpot, Instantly, and LinkedIn, supported by automation workflows through n8n and proven frameworks like MEDDIC, BANT, and ABM to drive high-quality conversations and close complex deals.
I typically partner with teams who need senior sales leadership without hiring full-time, helping them:
🚀 Build and optimize outbound programs
🎯 Define ICPs and messaging that cut through crowded markets
📊 Improve pipeline quality, forecasting, and deal execution
🤝 Align sales, marketing, and leadership around revenue priorities
🧠 Lead strategy on key mid-market and enterprise opportunities
If you’re wearing too many hats or need experienced sales leadership to steady and scale your motion, let’s connect.
Steps for completing your project
After purchasing the project, send requirements so John can start the project.
Delivery time starts when John receives requirements from you.
John works on your project following the steps below.
Revisions may occur after the delivery date.
Initial Consultation
We'll have a 30-minute meeting to understand your business, current sales process, and objectives. This helps tailor the playbook to your specific needs.
Market Research
I will conduct thorough market research to understand your industry, competitors, and potential opportunities. This step is crucial for creating a relevant and effective sales strategy.