You will get Employer Brand Diagnostic Audit
Project details
You know you have a hiring problem. Maybe your careers site isn't converting, your job ads aren't attracting the right candidates, or you're losing people to competitors you should be beating. You have some of the answers — but not all of them, and not a clear path forward.
This project is for companies that need high-quality employer brand and recruitment marketing strategy without the agency price tag or the six-month timeline.
In a few weeks, you'll get a comprehensive audit of where you stand, a clear picture of who you're trying to reach and how to reach them, and a 90-day roadmap your team can execute without needing to interpret the strategy themselves.
This project is for companies that need high-quality employer brand and recruitment marketing strategy without the agency price tag or the six-month timeline.
In a few weeks, you'll get a comprehensive audit of where you stand, a clear picture of who you're trying to reach and how to reach them, and a 90-day roadmap your team can execute without needing to interpret the strategy themselves.
Target Country
Worldwide, United StatesWhat's included $3,500
These options are included with the project scope.
$3,500
- Delivery Time 30 days
Optional add-ons
You can add these on the next page.
Candidate funnel analysis
(+ 4 Days)
+$500
Job description optimization
(+ 2 Days)
+$425Frequently asked questions
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AA
Amanda A.
Jul 30, 2025
Academic Study of Human Resource Work
Lauren helped us evaluate candidates in a timely and helpful way. We're thankful for the help and would consider working together again.
About Lauren
Employer Brand Strategist. Recruitment Marketing. Technical Hiring.
West Valley City, United States - 11:09 am local time
Over the past 8 years I've led this work in-house and on the agency side — including a full EVP build and global activation, and scaling programmatic recruitment marketing programs that cut cost-per-lead by 50% in 90 days while doubling application volume.
Here's what I typically work on:
— EVP development and activation
— Careers site strategy and optimization (SEO/AEO, GA4, UX)
— Multi-channel recruitment marketing campaigns
— Candidate personas, messaging frameworks, and job description rewrites
— Paid media strategy and oversight (programmatic, LinkedIn, Meta, Google)
— Fractional employer brand support for lean TA teams
I work best with companies that have a real hiring challenge and want a strategic partner, not just a task executor. If you're not sure where your pipeline is breaking down, I offer a structured diagnostic audit as a starting point.
Certifications: Google Ads, GA4, StackAdapt Advanced Programmatic, TradeDesk, CAMP (ANA), Google Project Management
Steps for completing your project
After purchasing the project, send requirements so Lauren can start the project.
Delivery time starts when Lauren receives requirements from you.
Lauren works on your project following the steps below.
Revisions may occur after the delivery date.
Audit career site and job descriptions
A structured review of your careers site and job postings against candidate experience best practices, SEO and AEO standards, and messaging effectiveness. You'll get a clear picture of how candidates experience your brand and where the gaps are.
Candidate personas
Research-backed profiles of your target candidate segments — who they are, what they care about, where they spend time, and what messaging moves them. Everything downstream in your strategy is built on these.